☰

Kittichai Watchravesringkan

Affiliations: 
School of Business & Economics: Consumer, Apparel, and Retail Studies The University of North Carolina at Greensboro, Greensboro, NC, United States 
Area:
Marketing Business Administration, General Business Administration
Google:
"Kittichai Watchravesringkan"
Tree Publications Similar researchers PubMed Report error

Parents

Sign in to add mentor

Children

Sign in to add trainee
Zui C. Lee grad student 2010 The University of North Carolina at Greensboro
Sooeun Cho grad student 2011 The University of North Carolina at Greensboro
Phillip Frank grad student 2013 The University of North Carolina at Greensboro
Chawanuan F. Kananukul grad student 2014 The University of North Carolina at Greensboro

Collaborators

Sign in to add collaborator
BETA: Related publications

Publications

You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect.

Ceballos LM, Hodges NN, Watchravesringkan K. (2019) The MAYA principle as applied to apparel products: The effects of typicality and novelty on aesthetic preference Journal of Fashion Marketing and Management. 23: 587-607
Su J, Watchravesringkan K(, Zhou J, et al. (2019) Sustainable clothing: perspectives from US and Chinese young Millennials International Journal of Retail & Distribution Management. 47: 1141-1162
Vogel AT, Cook SC, Watchravesringkan K. (2019) Luxury brand dilution: investigating the impact of renting by Millennials on brand equity Journal of Brand Management. 26: 473-482
Chang HJ, Watchravesringkan K. (2018) Who are sustainably minded apparel shoppers? An investigation to the influencing factors of sustainable apparel consumption International Journal of Retail & Distribution Management. 46: 148-162
Vogel AT, Watchravesringkan K. (2017) Consumer evaluations of trend imitation: brand equity, consumer attitudes and preference Journal of Product & Brand Management. 26: 516-527
Canziani B, Watchravesringkan K, Yurchisin J. (2016) A model for managing service encounters for neo-luxury consumers Worldwide Hospitality and Tourism Themes. 8: 41-52
Frank P, Watchravesringkan K. (2016) Exploring antecedents and consequences of young consumers’ perceived global brand equity Journal of Product & Brand Management. 25: 160-170
Hodges N, Watchravesringkan K, Yurchisin J, et al. (2016) An exploration of success factors from the perspective of global apparel entrepreneurs and small business owners: Implications for apparel programmes in higher education International Journal of Fashion Design, Technology and Education. 9: 71-81
Lee ZC, Hodges N, Watchravesringkan K. (2015) An investigation of antecedents and consequences of consumers' attitudes towards an apparel website International Journal of Electronic Customer Relationship Management. 9: 138-157
Hodges N, Watchravesringkan K, Yurchisin J, et al. (2015) Assessing Curriculum Designed to Foster Students' Entrepreneurial Knowledge and Small Business Skills from a Global Perspective Family and Consumer Sciences Research Journal. 43: 313-327
See more...