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Sungjoon Nam, Ph.D.

Affiliations: 
2010 Business University of Chicago, Chicago, IL 
Area:
Marketing Business Administration
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Pradeep K. Chintagunta grad student 2010 Chicago
 (Quantifying the effect of service quality and word of mouth on customer acquisition, usage and retention.)

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Publications

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Nam S, Manchanda P, Chintagunta PK. (2010) The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service Marketing Science. 29: 690-700
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