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Pradeep K. Chintagunta

Affiliations: 
Economics University of Chicago, Chicago, IL 
Area:
General Economics, Marketing Business Administration, Health Care Management, Pharmacy
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Parents

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Children

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Inseong Song grad student 2002 Chicago
Khim Y. Goh grad student 2005 Chicago
Harikesh S. Nair grad student 2005 Chicago
Sridhar Narayanan grad student 2005 Chicago
Junhong Chu grad student 2006 Chicago
Hongju Liu grad student 2007 Chicago
Maria A. vitorino grad student 2008 Chicago
Renna Jiang grad student 2009 Chicago
Elisabeth Honka grad student 2010 Chicago
Sungjoon Nam grad student 2010 Chicago
Minki Kim grad student 2011 Chicago
Navdeep S. Sahni grad student 2012 Chicago
Yi-Lin Tsai grad student 2013 Chicago
William M. Cha grad student 2015 Chicago

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Publications

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Jindal P, Zhu T, Chintagunta PK, et al. (2020) Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types: Journal of Marketing. 84: 114-132
Ozturk OC, Chintagunta PK, Venkataraman S. (2019) Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors Marketing Science. 38: 296-316
Park KM, Chintagunta PK, Suk I. (2019) Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising: Journal of Marketing Research. 56: 37-56
Rossi F, Chintagunta PK. (2018) Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway Marketing Science. 37: 753-770
Chintagunta PK, Qin MS, Vitorino MA. (2018) Licensing and price competition in tied-goods markets: An application to the single-serve coffee system industry Marketing Science. 37: 883-911
Bruno HA, Cebollada J, Chintagunta PK. (2018) Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior Marketing Science. 37: 631-648
Sahni NS, Wheeler SC, Chintagunta P. (2018) Personalization in Email Marketing: The Role of Noninformative Advertising Content Marketing Science. 37: 236-258
Sahni NS, Zou D, Chintagunta PK. (2017) Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments Management Science. 63: 2688-2705
Liu H, Liu Q, Chintagunta PK. (2017) Promotion Spillovers: Drug Detailing in Combination Therapy Marketing Science. 36: 382-401
Honka E, Chintagunta PK. (2017) Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry Marketing Science. 36: 21-42
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