Robert E. Burnkrant
Affiliations: | Business Administration | Ohio State University, Columbus, Columbus, OH |
Area:
Marketing Business Administration, Asian Studies, Theory EconomicsGoogle:
"Robert Burnkrant"Children
Sign in to add trainee| Priyali Rajagopal | grad student | 2004 | Ohio State |
| Karthikeya Easwar | grad student | 2013 | Ohio State |
BETA: Related publications
See more...
Publications
|
You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect. |
| Rajagopal P, Burnkrant RE. (2009) Consumer Evaluations of Hybrid Products Journal of Consumer Research. 36: 232-241 |
| Ahluwalia R, Burnkrant RE. (2004) Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions Journal of Consumer Research. 31: 26-42 |
| Ahluwalia R, Unnava HR, Burnkrant RE. (2001) The Moderating Role of Commitment on the Spillover Effect of Marketing Communications Journal of Marketing Research. 38: 458-470 |
| Ahluwalia R, Burnkrant RE, Unnava HR. (2000) Consumer Response to Negative Publicity: The Moderating Role of Commitment Journal of Marketing Research. 37: 203-214 |
| Unnava HR, Burnkrant RE. (1991) An Imagery-Processing View of the Role of Pictures in Print Advertisements: Journal of Marketing Research. 28: 226-231 |
| Burnkrant RE, Page TJ. (1988) The structure and antecedents of the normative and attitudinal components of Fishbein's theory of reasoned action Journal of Experimental Social Psychology. 24: 66-87 |
| Burnkrant RE, Howard DJ. (1984) Effects of the use of introductory rhetorical questions versus statements on information processing. Journal of Personality and Social Psychology. 47: 1218-1230 |
| Burnkrant RE. (1982) Influence of other people on consumer attributions toward brand and person Journal of Business Research. 10: 319-338 |
| Calder BJ, Burnkrant RE. (1977) Interpersonal Influence on Consumer Behavior: An Attribution Theory Approach Journal of Consumer Research. 4: 29-38 |
| Burnkrant RE. (1976) A Motivational Model of Information Processing Intensity Journal of Consumer Research. 3: 21-30 |