Horace L. Melton, Ph.D.
Affiliations: | 2007 | Florida State University, Tallahassee, FL, United States |
Area:
Marketing Business Administration, Management Business Administration, OrganizationalGoogle:
"Horace Melton"Parents
Sign in to add mentor| Michael D. Hartline | grad student | 2007 | Florida State | |
| (A framework for effective customer and frontline employee involvement in new service development.) | ||||
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Publications
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| Melton H, Hartline MD. (2015) Customer and employee co-creation of radical service innovations Journal of Services Marketing. 29: 112-123 |
| Melton HL, Hartline MD. (2013) Employee Collaboration, Learning Orientation, and New Service Development Performance: Journal of Service Research. 16: 67-81 |
| Kaufman PA, Melton HL, Varner II, et al. (2011) Alternative approaches for educating future global marketing professionals: A comparison of foreign study and research-intensive marketing programs Journal of Marketing Education. 33: 285-294 |
| Taylor SA, Hunter GL, Melton H, et al. (2011) Student Engagement and Marketing Classes Journal of Marketing Education. 33: 73-92 |
| Melton HL, Hartline MD. (2010) Customer and Frontline Employee Influence on New Service Development Performance Journal of Service Research. 13: 411-425 |
| DeWitt T, Giunipero LC, Melton HL. (2006) Clusters and supply chain management: the Amish experience International Journal of Physical Distribution & Logistics Management. 36: 289-308 |