| Year |
Citation |
Score |
| 2020 |
Anghelcev G, Sar S, Martin JD, Moultrie JL. Binge-Watching Serial Video Content: Exploring the Subjective Phenomenology of the Binge-Watching Experience Mass Communication and Society. 1-25. DOI: 10.1080/15205436.2020.1811346 |
0.565 |
|
| 2020 |
Wang R, Huang Y, Anghelcev G. Exploring the Effects of Compliance/Non-Compliance Message Framing, Desirability of End States, and Brand Zealotry on Consumers’ Responses to Wearables Advertising Journal of Promotion Management. 26: 964-985. DOI: 10.1080/10496491.2020.1746463 |
0.352 |
|
| 2020 |
Anghelcev G, McGroarty S, Sar S, Moultrie JL, Huang Y. Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness Journal of Food Products Marketing. 26: 401-424. DOI: 10.1080/10454446.2020.1792022 |
0.587 |
|
| 2016 |
Wen J(, Sar S, Anghelcev G. The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness Journal of Current Issues & Research in Advertising. 38: 31-43. DOI: 10.1080/10641734.2016.1233153 |
0.593 |
|
| 2015 |
Anghelcev G, Chung MY, Sar S, Duff BRL. A ZMET-based analysis of perceptions of climate change among young south koreans: Implications for social marketing communication Journal of Social Marketing. 5: 56-82. DOI: 10.1108/Jsocm-12-2012-0048 |
0.589 |
|
| 2015 |
Anghelcev G. Unintended effects of incentivizing consumers to recommend a favorite brand Journal of Marketing Communications. 21: 210-223. DOI: 10.1080/13527266.2012.747980 |
0.39 |
|
| 2015 |
Sar S, Anghelcev G. Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements: A global versus local processing explanation International Journal of Advertising. 34: 421-446. DOI: 10.1080/02650487.2014.996198 |
0.605 |
|
| 2014 |
Anghelcev G, Sar S. In the mood for [the right kind of] social marketing communication: How congruity between consumer mood and message framing influences intentions to recycle Journal of Social Marketing. 4: 38-57. DOI: 10.1108/Jsocm-04-2013-0025 |
0.63 |
|
| 2014 |
Duff BR-, Yoon G, Wang Z(, Anghelcev G. Doing It All: An Exploratory Study of Predictors of Media Multitasking Journal of Interactive Advertising. 14: 11-23. DOI: 10.1080/15252019.2014.884480 |
0.311 |
|
| 2013 |
Anghelcev G, Eighmey J. The Impact of Extrinsic Incentives on Students' Willingness to Volunteer as Peer Mentors: Implications for Advertising Education Journal of Advertising Education. 17: 5-16. DOI: 10.1177/109804821301700203 |
0.362 |
|
| 2013 |
Sar S, Anghelcev G. Perceived risk mediates the impact of mood on the effectiveness of health PSAs: Implications for public health marketing Journal of Social Marketing. 3: 78-101. DOI: 10.1108/20426761311297243 |
0.611 |
|
| 2011 |
Anghelcev G, Sar S. The influence of pre-existing audience mood and message relevance on the effectiveness of health psas: Differential effects by message type Journalism and Mass Communication Quarterly. 88: 481-501. DOI: 10.1177/107769901108800302 |
0.603 |
|
| 2011 |
Sar S, Duff BRL, Anghelcev G. If you feel it now you will think it later: The interactive effects of mood over time on brand extension evaluations Psychology and Marketing. 28: 561-583. DOI: 10.1002/Mar.20401 |
0.62 |
|
| 2006 |
Nan X, Anghelcev G, Myers JR, Sar S, Faber R. What if a web site can talk? Exploring the persuasive effects of web-based anthropomorphic agents Journalism and Mass Communication Quarterly. 83: 615-631. DOI: 10.1177/107769900608300309 |
0.55 |
|
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