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Edward A. Riordan - Publications

Affiliations: 
Wayne State University, Detroit, MI, United States 
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12 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2007 Sasser SL, Koslow S, Riordan EA. Creative and interactive media use by agencies: Engaging an IMC media palette for implementing advertising campaigns Journal of Advertising Research. 47: 237-256. DOI: 10.2501/S0021849907070286  0.605
2006 Koslow S, Sasser SL, Riordan EA. Do marketers get the advertising they need or the advertising they deserve? Agency views of how clients influence creativity Journal of Advertising. 35: 81-101. DOI: 10.2753/JOA0091-3367350306  0.634
2003 Koslow S, Sasser SL, Riordan EA. What is Creative to Whom and Why Journal of Advertising Research. 43: 96-110. DOI: 10.2501/Jar-43-1-96-110  0.687
2003 Koslow S, Sasser SL, Riordan EA. What is creative to whom and why? Perceptions in advertising agencies Journal of Advertising Research. 43: 96-110. DOI: 10.1017/S0021849903030113  0.641
1990 Akaah IP, Riordan EA. The incidence of unethical practices in marketing research: An empricial investigation Journal of the Academy of Marketing Science. 18: 143-152. DOI: 10.1007/BF02726430  0.449
1989 Akaah IP, Riordan EA. Judgments of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension: Journal of Marketing Research. 26: 112-120. DOI: 10.1177/002224378902600110  0.478
1988 Dadzie KQ, Akaah IP, Riordan EA. Incidence of market typologies and pattern of marketing activity performance in selected african countries Journal of Global Marketing. 1: 87-107. DOI: 10.1300/J042v01n03_05  0.384
1988 Akaah IP, Riordan EA. Applicability of marketing knowhow in the third world International Marketing Review. 5: 41-55. DOI: 10.1108/eb008346  0.388
1988 Akaah IP, Dadzie KQ, Riordan EA. Applicability of marketing concepts and management activities in the Third World: An empirical investigation Journal of Business Research. 16: 133-148. DOI: 10.1016/0148-2963(88)90038-0  0.44
1983 Morgan FW, Riordan EA. The erosion of the unusual susceptibility defense: The case of the disadvantaged consumer Journal of the Academy of Marketing Science. 11: 85-96. DOI: 10.1007/BF02721863  0.392
1981 Riordan EA, Becherer RC, Wiley JB, Richard LM. Integrating Empirical Research Into The Public Policy Process: An Illustration Decision Sciences. 12: 633-644. DOI: 10.1111/J.1540-5915.1981.Tb00115.X  0.31
1979 Riordan EA, Morgan FW. A taxonomic evaluation of advertising budgeting models Journal of Advertising. 8: 33-38. DOI: 10.1080/00913367.1979.10673269  0.343
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