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Wendy A. Macias - Publications

Affiliations: 
University of Georgia, Athens, Athens, GA, United States 
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18 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2023 Macias W, Lee M. Refining the online health information searcher typology: Applying the patient health engagement model. Health Information and Libraries Journal. PMID 37162154 DOI: 10.1111/hir.12486  0.32
2020 Macias W. Why the "sea of same"? A qualitative look at DTCA within the larger context of healthcare marketing. Health Marketing Quarterly. 1-21. PMID 32319874 DOI: 10.1080/07359683.2020.1754050  0.307
2017 Macias W, Lee M, Cunningham N. Inside the Mind of the Online Health Information Searcher using Think-Aloud Protocol. Health Communication. 1-12. PMID 28952804 DOI: 10.1080/10410236.2017.1372040  0.416
2014 Kim K, Lee M, Macias W. An alcohol message beneath the surface of ER: how implicit memory influences viewers' health attitudes and intentions using entertainment-education. Journal of Health Communication. 19: 876-92. PMID 24479746 DOI: 10.1080/10810730.2013.837556  0.332
2013 Choi H, Yoo K, Baek TH, Reid LN, Macias W. Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements International Journal of Advertising. 32: 587-616. DOI: 10.2501/Ija-32-4-587-616  0.314
2010 Macias W, Lewis LS, Baek TH. The Changing Face of Direct-to-Consumer Print Advertising Pharmaceutical Medicine. 24: 165-177. DOI: 10.1007/Bf03256813  0.379
2009 Macias W, Hilyard K, Freimuth V. Blog Functions as Risk and Crisis Communication During Hurricane Katrina Journal of Computer-Mediated Communication. 15: 1-31. DOI: 10.1111/J.1083-6101.2009.01490.X  0.312
2009 Morimoto M, Macias W. A Conceptual Framework for Unsolicited Commercial E-mail: Perceived Intrusiveness and Privacy Concerns Journal of Internet Commerce. 8: 137-160. DOI: 10.1080/15332860903467342  0.304
2008 McMillan SJ, Macias W. Strengthening the safety net for online seniors: factors influencing differences in health information seeking among older internet users. Journal of Health Communication. 13: 778-92. PMID 19051113 DOI: 10.1080/10810730802487448  0.418
2008 Macias W, McMillan S. The return of the house call: the role of internet-based interactivity in bringing health information home to older adults. Health Communication. 23: 34-44. PMID 18443991 DOI: 10.1080/10410230701805174  0.421
2008 McMillan SJ, Avery EJ, MacIas W. From have nots to watch dogs: Understanding internet health communication behaviors of online senior citizens Information Communication and Society. 11: 675-697. DOI: 10.1080/13691180802126745  0.405
2008 Macias W, Springston JK, Weaver RAL, Neustifter B. A 13-Year Content Analysis of Survey Methodology in Communication Related Journals Journal of Current Issues and Research in Advertising. 30: 79-94. DOI: 10.1080/10641734.2008.10505240  0.349
2007 Macias W, Pashupati K, Lewis LS. A wonderful life or diarrhea and dry mouth? Policy issues of direct-to-consumer drug advertising on television. Health Communication. 22: 241-52. PMID 17967146 DOI: 10.1080/10410230701626893  0.381
2005 Macias W, Stavchansky Lewis L. How well do direct-to-consumer, DTC, prescription drug web sites meet FDA guidelines and public policy concerns? Health Marketing Quarterly. 22: 45-71. PMID 16597583 DOI: 10.1300/J026V22N04_04  0.386
2005 Macias W, Lewis LS, Smith TL. Health-related message boards/chat rooms on the Web: discussion content and implications for pharmaceutical sponsorships. Journal of Health Communication. 10: 209-23. PMID 16036729 DOI: 10.1080/10810730590934235  0.432
2004 Macias W, Lewis LS, Shankar V. Dr. Mom and Dr. Web Journal of Interactive Advertising. 4: 9-19. DOI: 10.1080/15252019.2004.10722083  0.384
2003 Macias W. A Beginning Look at the Effects of Interactivity, Product Involvement and Web Experience on Comprehension: Brand Web Sites as Interactive Advertising Journal of Current Issues and Research in Advertising. 25: 31-44. DOI: 10.1080/10641734.2003.10505147  0.308
2003 Macias W, Lewis LS. A Content Analysis Of Direct-To-Consumer (Dtc) Prescription Drug Web Sites Journal of Advertising. 32: 43-56. DOI: 10.1080/00913367.2003.10639147  0.366
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