| Year |
Citation |
Score |
| 2018 |
Daugherty T, Hoffman E, Kennedy K, Nolan M. Measuring consumer neural activation to differentiate cognitive processing of advertising European Journal of Marketing. 52: 182-198. DOI: 10.1108/Ejm-10-2017-0657 |
0.398 |
|
| 2017 |
Daugherty T, Djuric V, Li H, Leckenby J. Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research Journal of Interactive Advertising. 17: 65-78. DOI: 10.1080/15252019.2017.1326755 |
0.636 |
|
| 2015 |
Daugherty T, Hoffman E, Kennedy K. Research in reverse: Ad testing using an inductive consumer neuroscience approach Journal of Business Research. DOI: 10.1016/j.jbusres.2015.12.005 |
0.44 |
|
| 2014 |
Daugherty T, Hoffman E. eWOM and the importance of capturing consumer attention within social media Journal of Marketing Communications. 20: 82-102. DOI: 10.1080/13527266.2013.797764 |
0.384 |
|
| 2013 |
Gangadharbatla H, Daugherty T. Advertising Versus Product Placements: How Consumers Assess the Value of Each Journal of Current Issues and Research in Advertising. 34: 21-38. DOI: 10.1080/10641734.2013.754706 |
0.72 |
|
| 2012 |
Bright LF, Daugherty T. Does customization impact advertising effectiveness? An exploratory study of consumer perceptions of advertising in customized online environments Journal of Marketing Communications. 18: 19-37. DOI: 10.1080/13527266.2011.620767 |
0.747 |
|
| 2010 |
Zhang J, Daugherty T. Third-person effect comparison between US and Chinese social networking website users: Implications for online marketing and word-of-mouth communication International Journal of Electronic Marketing and Retailing. 3: 293-315. DOI: 10.1504/Ijemr.2010.034833 |
0.44 |
|
| 2009 |
Daugherty T. Need for cognition: understanding the influence of individual differences on virtual product experiences International Journal of Internet Marketing and Advertising. 5: 272. DOI: 10.1504/Ijima.2009.027811 |
0.512 |
|
| 2009 |
Zhang J, Daugherty T. Third‐Person Effect and Social Networking: Implications for Online Marketing and Word‐of‐Mouth Communication American Journal of Business. 24: 53-63. DOI: 10.1108/19355181200900011 |
0.487 |
|
| 2008 |
Daugherty T, Eastin MS, Bright L. Exploring Consumer Motivations for Creating User-Generated Content Journal of Interactive Advertising. 8: 16-25. DOI: 10.1080/15252019.2008.10722139 |
0.736 |
|
| 2008 |
Daugherty T, Li H, Biocca F. Consumer learning and the effects of virtual experience relative to indirect and direct product experience Psychology and Marketing. 25: 568-586. DOI: 10.1002/Mar.20225 |
0.726 |
|
| 2005 |
Daugherty T, Lee W, Gangadharbatla H, Kim K, Outhavong S. Organizational Virtual Communities:Exploring Motivations Behind Online Panel Participation Journal of Computer-Mediated Communication. 10: 0-0. DOI: 10.1111/J.1083-6101.2005.Tb00272.X |
0.707 |
|
| 2004 |
Daugherty T. From the Guest Editor: Special Issue on Gaming and its Relationship with Advertising, Marketing and Communication. Journal of Interactive Advertising. 3: 1-2. DOI: 10.1080/15252019.2004.10722089 |
0.344 |
|
| 2003 |
Li H, Daugherty T, Biocca F. The Role of Virtual Experience in Consumer Learning Journal of Consumer Psychology. 13: 395-407. DOI: 10.1207/S15327663Jcp1304_07 |
0.69 |
|
| 2002 |
Daugherty T, Reece BB. The Adoption of Persuasive Internet Communication in Advertising and Public Relations Curricula Journal of Interactive Advertising. 3: 46-55. DOI: 10.1080/15252019.2002.10722067 |
0.368 |
|
| 2002 |
Li H, Daugherty T, Biocca F. Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence Journal of Advertising. 31: 43-57. DOI: 10.1080/00913367.2002.10673675 |
0.732 |
|
| 2001 |
Li H, Daugherty T, Biocca F. Characteristics of virtual experience in electronic commerce: A protocol analysis Journal of Interactive Marketing. 15: 13-30. DOI: 10.1002/Dir.1013 |
0.685 |
|
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