| Year |
Citation |
Score |
| 2019 |
Lee M, Lee J, Quilliam E. Motivations for sharing marketer-generated content on social media: a comparison between American and Korean college students Journal of Consumer Marketing. 36: 206-217. DOI: 10.1108/JCM-07-2016-1875 |
0.408 |
|
| 2017 |
Kim M, Lee M. Brand-related user-generated content on social media: the roles of source and sponsorship Internet Research. 27: 1085-1103. DOI: 10.1108/IntR-07-2016-0206 |
0.398 |
|
| 2015 |
Kim M, Lee M. Effects of Review Characteristics and Consumer Regulatory Focus on Perceived Review Usefulness Social Behavior and Personality. 43: 1319-1334. DOI: 10.2224/Sbp.2015.43.8.1319–1334 |
0.379 |
|
| 2014 |
Paek HJ, Quilliam ET, Kim S, Weatherspoon LJ, Rifon NJ, Lee M. Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise Internet Research. 24: 63-81. DOI: 10.1108/IntR-02-2013-0018 |
0.315 |
|
| 2013 |
Weatherspoon LJ, Quilliam ET, Paek HJ, Kim S, Venkatesh S, Plasencia J, Lee M, Rifon NJ. Consistency of nutrition recommendations for foods marketed to children in the United States, 2009-2010. Preventing Chronic Disease. 10: E165. PMID 24070037 DOI: 10.5888/Pcd10.130099 |
0.345 |
|
| 2013 |
Ju Jeong H, Lee M. Effects of recommendation systems on consumer inferences of website motives and attitudes towards a website International Journal of Advertising. 32: 539-558. DOI: 10.2501/IJA-32-4-539-558 |
0.361 |
|
| 2013 |
Lee M, Kim M, Peng W. Consumer reviews: reviewer avatar facial expression and review valence Internet Research. 23: 116-132. DOI: 10.1108/10662241311313277 |
0.334 |
|
| 2013 |
Jeong HJ, Lee M. The Effect of Online Media Platforms on Joining Causes: The Impression Management Perspective Journal of Broadcasting & Electronic Media. 57: 439-455. DOI: 10.1080/08838151.2013.845824 |
0.35 |
|
| 2013 |
Jeong HJ, Paek HJ, Lee M. Corporate social responsibility effects on social network sites Journal of Business Research. 66: 1889-1895. DOI: 10.1016/j.jbusres.2013.02.010 |
0.353 |
|
| 2012 |
Lee J, Lee M, Choi IH. Social network games uncovered: motivations and their attitudinal and behavioral outcomes. Cyberpsychology, Behavior and Social Networking. 15: 643-8. PMID 23020746 DOI: 10.1089/cyber.2012.0093 |
0.31 |
|
| 2011 |
Lee J, Lee M. Factors influencing the intention to watch online video advertising. Cyberpsychology, Behavior and Social Networking. 14: 619-24. PMID 21476837 DOI: 10.1089/cyber.2009.0305 |
0.512 |
|
| 2011 |
Vanden Bergh BG, Lee M, Quilliam ET, Hove T. The multidimensional nature and brand impact of user-generated ad parodies in social media International Journal of Advertising. 30: 103-131. DOI: 10.2501/Ija-30-1-103-131 |
0.338 |
|
| 2011 |
Quilliam ET, Lee M, Cole RT, Kim M. The impetus for (and limited power of) business self-regulation: The example of advergames Journal of Consumer Affairs. 45: 224-247. DOI: 10.1111/j.1745-6606.2011.01201.x |
0.375 |
|
| 2010 |
Peng W, Lee M, Heeter C. The Effects of a Serious Game on Role-Taking and Willingness to Help Journal of Communication. 60: 723-742. DOI: 10.1111/J.1460-2466.2010.01511.X |
0.356 |
|
| 2009 |
Kim M, Kwon KN, Lee M. Psychological characteristics of Internet dating service users: the effect of self-esteem, involvement, and sociability on the use of Internet dating services. Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality On Behavior and Society. 12: 445-9. PMID 19630586 DOI: 10.1089/cpb.2008.0296 |
0.498 |
|
| 2009 |
Lee M, Youn S. Electronic word of mouth (eWOM): How eWOM platforms influence consumer product judgement International Journal of Advertising. 28: 473-499. DOI: 10.2501/S0265048709200709 |
0.365 |
|
| 2009 |
Youn S, Lee M. The determinants of online security concerns and their influence on e-transactions International Journal of Internet Marketing and Advertising. 5: 194-222. DOI: 10.1504/IJIMA.2009.026370 |
0.529 |
|
| 2009 |
Lee M, Choi Y, Quilliam ET, Cole RT. Playing with food: Content analysis of food advergames Journal of Consumer Affairs. 43: 129-154. DOI: 10.1111/j.1745-6606.2008.01130.x |
0.343 |
|
| 2009 |
Lee M, Rodgers S, Kim M. Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website Journal of Current Issues & Research in Advertising. 31: 1-11. DOI: 10.1080/10641734.2009.10505262 |
0.34 |
|
| 2008 |
Lee M, Youn S. Leading National Advertisers' Uses of Advergames Journal of Current Issues & Research in Advertising. 30: 1-13. DOI: 10.1080/10641734.2008.10505243 |
0.535 |
|
| 2007 |
Lee M, Faber RJ. Effects of product placement in on-line games on brand memory: A perspective of the limited-capacity model of attention Journal of Advertising. 36: 75-90. DOI: 10.2753/JOA0091-3367360406 |
0.516 |
|
| 2004 |
Faber RJ, Lee M, Nan X. Advertising and the consumer information environment online American Behavioral Scientist. 48: 447-466. DOI: 10.1177/0002764204270281 |
0.597 |
|
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