Robert F. Lusch - Publications

Affiliations: 
University of Oklahoma, Norman, OK, United States 
Area:
Marketing Business Administration, General Business Administration

90 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Frias KM, Popovich DL, Duhan DF, Lusch RF. Perceived Market Risk in New Ventures: A Study of Early-Phase Business Angel Investment Screening: Journal of Macromarketing. 40: 339-354. DOI: 10.1177/0276146720926637  0.358
2020 O'Brien M, Liu Y, Chen H, Lusch R. Gaining insight to B2B relationships through new segmentation approaches: Not all relationships are equal Expert Systems With Applications. 161: 113767. DOI: 10.1016/J.Eswa.2020.113767  0.328
2018 Nowicki D, Sauser B, Randall W, Lusch RF. Service-Dominant Logic and Performance-Based Contracting: A Systems Thinking Perspective Service Science. 10: 12-24. DOI: 10.1287/Serv.2017.0185  0.339
2018 Lusch RF, Watts JKM. Redefining the market: A treatise on exchange and shared understanding: Marketing Theory. 18: 435-449. DOI: 10.1177/1470593118777904  0.405
2017 Greer CR, Lusch RF, Hitt MA. A Service Perspective for Human Capital Resources: A Critical Base for Strategy Implementation Academy of Management Perspectives. 31: 137-158. DOI: 10.5465/Amp.2016.0004  0.367
2017 Vargo SL, Lusch RF. Service-dominant logic 2025 International Journal of Research in Marketing. 34: 46-67. DOI: 10.1016/J.Ijresmar.2016.11.001  0.443
2016 Lusch RF, Sagarin R, Tang ZR. Commentary-Lessons from Nature: Enhancing the Adaptable Potential of Service Ecosystems Service Science Archive. 8: 85-96. DOI: 10.1287/Serv.2016.0127  0.348
2016 Barile S, Lusch RF, Reynoso J, Saviano M, Spohrer J. Systems, networks, and ecosystems in service research Journal of Service Management. 27: 652-674. DOI: 10.1108/Josm-09-2015-0268  0.343
2016 Greer CR, Lusch RF, Vargo SL. A service perspective. Key managerial insights from service-dominant (S-D) logic Organizational Dynamics. 45: 28-38. DOI: 10.1016/J.Orgdyn.2015.12.004  0.345
2016 Lusch RF, Vargo SL, Gustafsson A. Fostering a trans-disciplinary perspectives of service ecosystems Journal of Business Research. 69: 2957-2963. DOI: 10.1016/J.Jbusres.2016.02.028  0.392
2016 Vargo SL, Lusch RF. Institutions and axioms: an extension and update of service-dominant logic Journal of the Academy of Marketing Science. 44: 5-23. DOI: 10.1007/S11747-015-0456-3  0.488
2015 Lusch RF, Nambisan S. Service innovation: a service-dominant logic perspective Management Information Systems Quarterly. 39: 155-176. DOI: 10.25300/Misq/2015/39.1.07  0.39
2015 Chandler JD, Lusch RF. Service Systems: A Broadened Framework and Research Agenda on Value Propositions, Engagement, and Service Experience Journal of Service Research. 18: 6-22. DOI: 10.1177/1094670514537709  0.404
2014 Bettencourt LA, Lusch RF, Vargo SL. A service lens on value creation: Marketing's role in achieving strategic advantage California Management Review. 57: 44-66. DOI: 10.1525/Cmr.2014.57.1.44  0.488
2014 Löbler H, Lusch RF. Signs and Practices as Resources in IT-Related Service Innovation Service Science. 6: 190-205. DOI: 10.1287/Serv.2014.0077  0.385
2014 Vargo SL, Lusch RF. Inversions of service-dominant logic: Marketing Theory. 14: 239-248. DOI: 10.1177/1470593114534339  0.422
2014 Flint DJ, Lusch RF, Vargo SL. The supply chain management of shopper marketing as viewed through a service ecosystem lens International Journal of Physical Distribution & Logistics Management. 44: 23-38. DOI: 10.1108/Ijpdlm-12-2012-0350  0.484
2014 Randall WS, Nowicki DR, Deshpande G, Lusch RF. Converting knowledge into value: Gaining insights from service dominant logic and neuroeconomics International Journal of Physical Distribution and Logistics Management. 44: 655-670. DOI: 10.1108/Ijpdlm-08-2013-0223  0.367
2014 Lusch RF, Vargo SL, Fisher R. Drawing on service-dominant logic to expand the frontier of physical distribution and logistics management International Journal of Physical Distribution & Logistics Management. 44. DOI: 10.1108/Ijpdlm-07-2013-0209  0.321
2013 Akaka MA, Vargo SL, Lusch RF. The Complexity of Context: A Service Ecosystems Approach for International Marketing: Journal of International Marketing. 21: 1-20. DOI: 10.1509/Jim.13.0032  0.437
2013 Zeng D, Lusch R. Big Data Analytics: Perspective Shifting from Transactions to Ecosystems Ieee Intelligent Systems. 28: 2-5. DOI: 10.1109/Mis.2013.40  0.3
2013 Webster FE, Lusch RF. Elevating marketing: marketing is dead! Long live marketing! Journal of the Academy of Marketing Science. 41: 389-399. DOI: 10.1007/S11747-013-0331-Z  0.443
2012 Wieland H, Polese F, Vargo SL, Lusch RF. Toward a Service (Eco)Systems Perspective on Value Creation International Journal of Service Science, Management, Engineering, and Technology. 3: 12-25. DOI: 10.4018/Jssmet.2012070102  0.413
2012 Lusch RF, Vargo SL. The forum on markets and marketing (FMM): Advancing service-dominant logic Marketing Theory. 12: 193-199. DOI: 10.1177/1470593111429509  0.472
2012 Lusch RF, Spohrer JC. Evolving service for a complex, resilient, and sustainable world Journal of Marketing Management. 28: 1491-1503. DOI: 10.1080/0267257X.2012.744801  0.39
2011 Lusch RF, Webster FE. A Stakeholder-Unifying, Cocreation Philosophy for Marketing Journal of Macromarketing. 31: 129-134. DOI: 10.1177/0276146710397369  0.468
2011 Lusch RF. Reframing Supply Chain Management: A Service‐Dominant Logic Perspective Journal of Supply Chain Management. 47: 14-18. DOI: 10.1111/J.1745-493X.2010.03211.X  0.375
2011 Vargo SL, Lusch RF. Stepping aside and moving on: a rejoinder to a rejoinder European Journal of Marketing. 45: 1319-1321. DOI: 10.1108/03090561111137741  0.31
2011 Lusch RF, Vargo SL. Service‐dominant logic: a necessary step European Journal of Marketing. 45: 1298-1309. DOI: 10.1108/03090561111137723  0.313
2011 Zacharia ZG, Nix NW, Lusch RF. Capabilities that enhance outcomes of an episodic supply chain collaboration Journal of Operations Management. 29: 591-603. DOI: 10.1016/J.Jom.2011.02.001  0.335
2011 Vargo SL, Lusch RF. It's all B2B…and beyond: Toward a systems perspective of the market Industrial Marketing Management. 40: 181-187. DOI: 10.1016/J.Indmarman.2010.06.026  0.484
2011 Lim SC, Lusch RF. Sales margin and margin capitalization rates: linking marketing activities to shareholder value Journal of the Academy of Marketing Science. 39: 647-663. DOI: 10.1007/S11747-010-0226-1  0.437
2011 Lusch RF, Brown JR, O’Brien M. Protecting relational assets: a pre and post field study of a horizontal business combination Journal of the Academy of Marketing Science. 39: 175-197. DOI: 10.1007/S11747-010-0197-2  0.343
2010 Liu Y, Ram S, Lusch RF, Brusco M. Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation Marketing Science. 29: 880-894. DOI: 10.1287/Mksc.1100.0565  0.411
2010 Liu Y, Chen Y, Lusch RF, Chen H, Zimbra D, Zeng S. User-generated content on social media: Predicting market success with online word-of-mouth Ieee Intelligent Systems. 25: 75-78. DOI: 10.1109/Mis.2010.27  0.325
2010 Gummesson E, Lusch RF, Vargo SL. Transitioning from service management to service-dominant logic: Observations and recommendations International Journal of Quality and Service Sciences. 2: 8-22. DOI: 10.1108/17566691011026577  0.39
2010 Vargo SL, Lusch RF. From Repeat Patronage to Value Co-creation in Service Ecosystems: A Transcending Conceptualization of Relationship Journal of Business Market Management. 4: 169-179. DOI: 10.1007/S12087-010-0046-0  0.425
2010 Vargo SL, Lusch RF. “Relationship” in Transition: An Introduction to the Special Issue on Relationship and Service-Dominant Logic Journal of Business Market Management. 4: 167-168. DOI: 10.1007/S12087-010-0042-4  0.439
2010 Lusch RF, Vargo SL, Tanniru M. Service, value networks and learning Journal of the Academy of Marketing Science. 38: 19-31. DOI: 10.1007/S11747-008-0131-Z  0.401
2008 Lusch RF, Vargo SL, Wessels G. Toward a conceptual foundation for service science: contributions from service-dominant logic Ibm Systems Journal. 47: 5-13. DOI: 10.1147/Sj.471.0005  0.371
2008 Vargo SL, Lusch RF. From goods to service(s): Divergences and convergences of logics Industrial Marketing Management. 37: 254-259. DOI: 10.1016/J.Indmarman.2007.07.004  0.442
2008 Vargo SL, Lusch RF. Service-dominant logic: continuing the evolution Journal of the Academy of Marketing Science. 36: 1-10. DOI: 10.1007/S11747-007-0069-6  0.42
2008 Michel S, Vargo SL, Lusch RF. Reconfiguration of the conceptual landscape: a tribute to the service logic of Richard Normann Journal of the Academy of Marketing Science. 36: 152-155. DOI: 10.1007/S11747-007-0067-8  0.411
2007 Lusch RF. Marketing's Evolving Identity: Defining Our Future Journal of Public Policy & Marketing. 26: 261-268. DOI: 10.1509/Jppm.26.2.261  0.437
2007 Griffith DA, Lusch RF. Getting Marketers to Invest in Firm-Specific Capital. Journal of Marketing. 71: 129-145. DOI: 10.1509/Jmkg.71.1.129  0.442
2007 Tay NSP, Lusch RF. Agent-Based Modeling of Ambidextrous Organizations: Virtualizing Competitive Strategy Ieee Intelligent Systems. 22: 50-57. DOI: 10.1109/Mis.2007.81  0.424
2007 Lusch RF, Vargo SL, O’Brien M. Competing through service: Insights from service-dominant logic Journal of Retailing. 83: 5-18. DOI: 10.1016/J.Jretai.2006.10.002  0.427
2006 Lusch RF, Vargo SL. Service-dominant logic: reactions, reflections and refinements Marketing Theory. 6: 281-288. DOI: 10.1177/1470593106066781  0.353
2006 Lusch RF, Vargo SL, Ballantyne D. Call for Papers: Special Issue of Journal of the Academy of Marketing Science on “Evolving to a New Dominant Logic for Marketing: Continuing the Debate and Dialogue” Journal of the Academy of Marketing Science. 34: 273-273. DOI: 10.1177/009207030603400225  0.432
2006 Lusch RF, Vargo SL, Malter AJ. Marketing as Service-Exchange:: Taking a Leadership Role in Global Marketing Management Organizational Dynamics. 35: 264-278. DOI: 10.1016/J.Orgdyn.2006.05.008  0.487
2006 Griffith DA, Harvey MG, Lusch RF. Social exchange in supply chain relationships: The resulting benefits of procedural and distributive justice Journal of Operations Management. 24: 85-98. DOI: 10.1016/J.Jom.2005.03.003  0.303
2005 Tay NSP, Lusch RF. A preliminary test of Hunt's General Theory of Competition: using artificial adaptive agents to study complex and ill-defined environments Journal of Business Research. 58: 1155-1168. DOI: 10.1016/J.Jbusres.2004.04.005  0.397
2004 Vargo SL, Lusch RF. Evolving to a New Dominant Logic for Marketing Journal of Marketing. 68: 1-17. DOI: 10.1509/Jmkg.68.1.1.24036  0.474
2004 Vargo SL, Lusch RF. The Four Service Marketing Myths Remnants of a Goods-Based, Manufacturing Model Journal of Service Research. 6: 324-335. DOI: 10.1177/1094670503262946  0.466
2003 Lusch RF, O’Brien M, Sindhav B. The critical role of trust in obtaining retailer support for a supplier's strategic organizational change Journal of Retailing. 79: 249-258. DOI: 10.1016/J.Jretai.2003.09.003  0.403
2002 Shim S, Lusch R, O'Brien M. A Hierarchical Model of Values, Leadership, Job Satisfaction and Commitment Journal of Marketing Channels. 10: 65-87. DOI: 10.1300/J049V10N01_05  0.318
2001 Boyt TE, Lusch RF, Naylor G. The Role of Professionalism in Determining Job Satisfaction in Professional Services A Study of Marketing Researchers Journal of Service Research. 3: 321-330. DOI: 10.1177/109467050134005  0.405
1999 Harvey MG, Lusch RF. Balancing the intellectual capital books: Intangible liabilities European Management Journal. 17: 85-92. DOI: 10.1016/S0263-2373(98)00065-6  0.372
1998 Lusch RF, Harvey M, Speier C. ROI3: the building blocks for successful global organizations in the 21st century European Management Journal. 16: 714-728. DOI: 10.1016/S0263-2373(98)00048-6  0.358
1997 Mundt J, Lusch RF. Informal and formal care for the elderly: decision determinants and their implications. Health Marketing Quarterly. 14: 53-68. PMID 10167313 DOI: 10.1300/J026V14N03_05  0.314
1997 Laczniak GR, Lusch RF. The flexible executive mindset: how top management should look at tomorrow’s markets Journal of Consumer Marketing. 14: 60-81. DOI: 10.1108/07363769710155866  0.438
1997 Harvey M, Lusch R. Protecting the core competencies of a company: Intangible asset security European Management Journal. 15: 370-380. DOI: 10.1016/S0263-2373(97)00017-0  0.356
1996 Lusch RF, Brown JR. Interdependency, Contracting, and Relational Behavior in Marketing Channels: Journal of Marketing. 60: 19-38. DOI: 10.2307/1251899  0.331
1996 Harvey MG, Lusch RF, Cavarkapa B. A Marketing Mix for the 21st Century The Journal of Marketing Theory and Practice. 4: 1-15. DOI: 10.1080/10696679.1996.11501734  0.434
1996 Lusch RF, Boyt T, Schuler D. Employees as customers: The role of social controls and employee socialization in developing patronage Journal of Business Research. 35: 179-187. DOI: 10.1016/0148-2963(95)00123-9  0.309
1995 Harvey MG, Lusch RF, Cavarkapa B. Antitrust Legislation: A Time For Reflection, Review, And Revision Competitiveness Review: An International Business Journal Incorporating Journal of Global Competitiveness. 5: 3-24. DOI: 10.1108/Eb046317  0.338
1995 Brown JR, Lusch RF, Nicholson CY. Power and relationship commitment: their impact on marketing channel member performance Journal of Retailing. 71: 363-392. DOI: 10.1016/0022-4359(95)90019-5  0.301
1992 Larson PD, Lusch RF. Functional Integration in Marketing Channels:: A Determinant of Product Quality and Total Cost Journal of Marketing Channels. 2: 1-28. DOI: 10.1300/J049V02N01_01  0.329
1992 Lusch RF, Brown SW, Brunswick GJ. A general framework for explaining internal vs. external exchange Journal of the Academy of Marketing Science. 20: 119-134. DOI: 10.1177/0092070392202003  0.466
1992 Lusch RF. Barriers to marketing becoming what it might be: Individual vs. Community costs Journal of the Academy of Marketing Science. 20: 317-321. DOI: 10.1007/Bf02725207  0.42
1989 Lusch RF, Laczniak GR. Macroenvironmental forces, marketing strategy and business performance: A futures research approach Journal of the Academy of Marketing Science. 17: 283-295. DOI: 10.1007/Bf02726639  0.432
1988 Lusch RF, Jaworski BJ, Gourley D. Book Review: The Strategy and Tactics of Pricing Journal of Marketing. 52: 133-134. DOI: 10.1177/002224298805200313  0.348
1988 Jaworski BJ, Lusch RF, George WR. Book Review: Managing in the Service Economy Journal of Marketing. 52: 146-147. DOI: 10.1177/002224298805200112  0.357
1986 Laczniak GR, Lusch RF. Environment And Strategy In 1995: A Survey Of High‐Level Executives Journal of Consumer Marketing. 3: 27-45. DOI: 10.1108/Eb008161  0.402
1984 Brown JB, Lusch RF, Koenig HF. Environmental Uncertainty Regarding Inventory Ordering International Journal of Physical Distribution & Logistics Management. 14: 19-36. DOI: 10.1108/Eb014585  0.33
1983 Ross RH, Lusch RF. Logistical and Promotional Services and Wholesaler‐Broker Satisfaction International Journal of Physical Distribution & Logistics Management. 13: 56-64. DOI: 10.1108/Eb014554  0.363
1982 Lusch RF. Creating a Successful Career: Guidelines and Suggestions for Recent Doctorates in Marketing Journal of Marketing Education. 4: 2-6. DOI: 10.1177/027347538200400102  0.461
1982 Lusch RF, Brown JR. A Modified Model of Power in the Marketing Channel Journal of Marketing Research. 19: 312-323. DOI: 10.1177/002224378201900304  0.336
1982 Ross RH, Lusch RF. Similarities between conflict and cooperation in the marketing channel Journal of Business Research. 10: 237-250. DOI: 10.1016/0148-2963(82)90030-3  0.312
1982 Stafford EF, Kasulis JJ, Lusch RF. Consumer behavior in accumulating household financial assets Journal of Business Research. 10: 397-417. DOI: 10.1016/0148-2963(82)90001-7  0.346
1981 Laczniak GR, Lusch RF, Strang WA. Ethical Marketing: Perceptions of Economic Goods and Social Problems Journal of Macromarketing. 1: 49-57. DOI: 10.1177/027614678100100109  0.404
1981 Ingene CA, Lusch RF. The Declining Rate of Return on Capital in US Retailing International Journal of Physical Distribution & Logistics Management. 11: 25-39. DOI: 10.1108/Eb014484  0.415
1980 Lusch RF, Laczniak GR, Murphy PE. The “Ethics of Social Ideas” Versus The “Ethics of Marketing Social Ideas” Journal of Consumer Affairs. 14: 156-164. DOI: 10.1111/J.1745-6606.1980.Tb00659.X  0.345
1979 Laczniak GR, Lusch RF, Murphy PE. Social Marketing: Its Ethical Dimensions: Journal of Marketing. 43: 29-36. DOI: 10.1177/002224297904300204  0.413
1979 Ingene CA, Lusch RF. Estimation of a Department Store Production Function International Journal of Physical Distribution & Logistics Management. 9: 272-284. DOI: 10.1108/Eb014450  0.42
1979 Kasulis JJ, Lusch RF, Stafford EF. Consumer Acquisition Patterns for Durable Goods Journal of Consumer Research. 6: 47-57. DOI: 10.1086/208747  0.331
1978 Lusch RF, Kenderdine JM. A Frame of Reference for Managing Working Capital in Retailing International Journal of Physical Distribution & Logistics Management. 8: 337-345. DOI: 10.1108/Eb014429  0.396
1978 Murphy PE, Laczniak GR, Lusch RF. Ethical guidelines for business and social marketing Journal of the Academy of Marketing Science. 6: 195-205. DOI: 10.1007/Bf02729785  0.411
1977 Laczniak GR, Lusch RF, Udell JG. Marketing in 1985: A View from the Ivory Tower: Journal of Marketing. 41: 47-56. DOI: 10.1177/002224297704100405  0.441
1976 Lusch RF, Udell JG, Laczniak GR. The future of marketing strategy Business Horizons. 19: 65-74. DOI: 10.1016/0007-6813(76)90011-2  0.419
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