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Leslie D. Stoel

Affiliations: 
Ohio State University, Columbus, Columbus, OH 
Area:
Home Economics
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"Leslie Stoel"
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Sejin Ha grad student 2007 Ohio State
So W. Jeong grad student 2011 Ohio State
Tae-Im Han grad student 2014 Ohio State

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Publications

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Hur S, Lee JE, Stoel L. (2020) Fair trade advertising: Influences of information type and emotional appeal congruency Journal of Marketing Communications. 26: 186-206
Kim P, Chang H, Vaidyanathan R, et al. (2018) Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand? Journal of Product & Brand Management. 27: 308-319
Han T, Stoel L. (2017) Using rich media to motivate fair-trade purchase Journal of Research in Interactive Marketing. 11: 361-379
Kim P, Lee JE, Stoel L. (2017) Global retailers and logalization: ‘thinking locally and acting globally’ The International Review of Retail, Distribution and Consumer Research. 27: 468-484
Kim P, Vaidyanathan R, Chang H, et al. (2017) Using brand alliances with artists to expand retail brand personality Journal of Business Research. 85: 424-433
Lee JE, Stoel L. (2016) An unintended consequence of exaggerated maximum-discount tensile price claims Journal of Product & Brand Management. 25: 700-709
Han T, Stoel L. (2016) The effect of social norms and product knowledge on purchase of organic cotton and fair-trade apparel Journal of Global Fashion Marketing. 7: 89-102
Lee JE, Stoel L. (2014) High versus low online price discounts: Effects on customers’ perception of risks Journal of Product and Brand Management. 23: 401-412
Han T, Stoel L. (2014) Explaining Socially Responsible Consumer Behavior: A Meta-Analytic Review of Theory of Planned Behavior Journal of International Consumer Marketing. 29: 91-103
Ha S, Stoel L. (2014) Designing loyalty programs that matter to customers Service Industries Journal. 34: 495-514
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