Kannan Srinivasan
Affiliations: | Carnegie Mellon University, Pittsburgh, PA |
Area:
General EconomicsGoogle:
"Kannan Srinivasan"Children
Sign in to add trainee| Nitin Mehta | grad student | 2000 | Carnegie Mellon |
| Tansev Geylani | grad student | 2004 | Carnegie Mellon |
| Baojun Jiang | grad student | 2011 | Carnegie Mellon |
| Liye Ma | grad student | 2011 | Carnegie Mellon |
| Kevin Y. Chung | grad student | 2013 | Carnegie Mellon |
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Publications
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| Li H, Srinivasan K. (2019) Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels Marketing Science. 38: 365-391 |
| Shi Z(, Zhang K, Srinivasan K. (2019) Freemium as an Optimal Strategy for Market Dominant Firms Marketing Science. 38: 150-169 |
| Dukes AJ, Geylani T, Srinivasan K. (2019) Consumption trends and the warehouse club retail format Managerial and Decision Economics. 40: 838-844 |
| Liu X, Montgomery A, Srinivasan K. (2018) Analyzing Bank Overdraft Fees with Big Data Marketing Science. 37: 855-882 |
| Derdenger TP, Li H, Srinivasan K. (2017) Firms’ Strategic Leverage of Unplanned Exposure and Planned Advertising: An Analysis in the Context of Celebrity Endorsements Journal of Marketing Research. 55: 14-34 |
| Mehta N, Ni J, Srinivasan K, et al. (2017) A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions Marketing Science. 36: 338-360 |
| Liu X, Singh PV, Srinivasan K. (2016) A structured analysis of unstructured big data by leveraging cloud computing Marketing Science. 35: 363-388 |
| Narasimhan L, Srinivasan K, Sudhir K. (2015) Marketing science in emerging markets Marketing Science. 34: 473-479 |
| Ni J, Srinivasan K. (2015) Matching in the sourcing market: A structural analysis of the upstream channel Marketing Science. 34: 722-738 |
| Srinivasan K. (2015) Call for nominations editor-in-chief, marketing science Marketing Science. 34: 306 |