Rajesh Bagchi, Ph.D.
Affiliations: | 2008 | Business | University of Colorado, Boulder, Boulder, CO, United States |
Area:
Marketing Business AdministrationGoogle:
"Rajesh Bagchi"Parents
Sign in to add mentor| Dipankar Chakravarti | grad student | 2008 | CU Boulder | |
| (Reading the seller's face: Moderating effects on how seller concession patterns influence buyer price expectations.) | ||||
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Publications
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| Bagchi R, Ham SH, He C. (2020) Strategic Implications of Confirmation Bias‐Inducing Advertising Production and Operations Management. 29: 1573-1596 |
| Mormann M, Griffiths T, Janiszewski C, et al. (2020) Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making Marketing Letters. 1-12 |
| Hock SJ, Bagchi R, Anderson TM. (2019) Promotional Games Increase Consumer Conversion Rates and Spending Journal of Consumer Research. 47: 79-99 |
| Davis DF, Bagchi R. (2018) How Evaluations of Multiple Percentage Price Changes are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise Journal of Marketing Research. 55: 655-666 |
| Sevilla J, Isaac MS, Bagchi R. (2018) Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgments: Journal of Marketing. 82: 150-163 |
| Hock SJ, Bagchi R, DahlEditor D. (2018) The Impact of Crowding on Calorie Consumption Journal of Consumer Research. 44: 1123-1140 |
| Monga A, May F, Bagchi R. (2017) Eliciting Time versus Money: Time Scarcity Underlies Asymmetric Wage Rates Journal of Consumer Research. 44: 833-852 |
| Bagchi R, Koukova NT, Gurnani H, et al. (2016) Walking in My Shoes: How Expectations of Role Reversal in Future Negotiations Affect Present Behaviors Journal of Marketing Research. 53: 381-395 |
| Cai F, Bagchi R, Gauri DK. (2016) Boomerang Effects of Low Price Discounts: How Low Price Discounts Affect Purchase Propensity Journal of Consumer Research. 42: 804-816 |
| Davis DF, Bagchi R, Block LG. (2016) Alliteration Alters: Phonetic Overlap in Promotional Messages Influences Evaluations and Choice Journal of Retailing. 92: 1-12 |