David Godes
Affiliations: | Harvard University, Cambridge, MA, United States |
Area:
Canadian HistoryGoogle:
"David Godes"
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Publications
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| Zhang Y, Godes D. (2018) Learning from Online Social Ties Marketing Science. 37: 425-444 |
| Phan TQ, Godes D. (2018) The Evolution of Influence Through Endogenous Link Formation Marketing Science. 37: 259-278 |
| Godes D. (2017) Product Policy in Markets with Word-of-Mouth Communication Management Science. 63: 267-278 |
| Aral S, Bodapati A, Bradlow E, et al. (2013) Call for Papers—Marketing ScienceSpecial Issue on Big Data: Integrating Marketing, Statistics, and Computer Science Marketing Science. 32: 678-678 |
| Aral S, Dellarocas C, Godes D. (2013) Introduction to the Special Issue ---Social Media and Business Transformation: A Framework for Research Information Systems Research. 24: 3-13 |
| Godes D. (2012) The Strategic Impact of References in Business Markets Marketing Science. 31: 257-276 |
| Godes D. (2011) Commentary---Invited Comment on “Opinion Leadership and Social Contagion in New Product Diffusion” Marketing Science. 30: 224-229 |
| Godes D, Mayzlin D. (2009) Firm-Created Word-of-Mouth Communication: Evidence from a Field Test Marketing Science. 28: 721-739 |
| Godes D, Ofek E, Sarvary M. (2009) Content vs. advertising: The impact of competition on media firm strategy Marketing Science. 28: 20-35 |
| Bhardwaj P, Chen Y, Godes D. (2008) Buyer-Initiated vs. Seller-Initiated Information Revelation Management Science. 54: 1104-1114 |