☰

Anocha Aribarg, Ph.D. - Publications

Affiliations: 
2003 University of Wisconsin, Madison, Madison, WI 
Tree Info Grants Similar researchers PubMed Report error

11 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Aribarg A, Schwartz EM. Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness Journal of Marketing Research. 57: 20-34. DOI: 10.1177/0022243719879711  0.342
2020 Mormann M, Griffiths T, Janiszewski C, Russo JE, Aribarg A, Ashby NJS, Bagchi R, Bhatia S, Kovacheva A, Meissner M, Mrkva KJ. Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making Marketing Letters. 1-12. DOI: 10.1007/S11002-020-09520-0  0.377
2017 Aribarg A, Burson KA, Larrick RP. Tipping the Scale: The Role of Discriminability in Conjoint Analysis Journal of Marketing Research. 54: 279-292. DOI: 10.1509/Jmr.14.0659  0.352
2014 Aribarg A, Arora N, Henderson T, Kim Y. Private label imitation of a national brand: Implications for consumer choice and law Journal of Marketing Research. 51: 657-675. DOI: 10.1509/Jmr.13.0420  0.553
2013 Wang J, Aribarg A, Atchadé YF. Modeling choice interdependence in a social network Marketing Science. 32: 977-997. DOI: 10.1287/Mksc.2013.0811  0.399
2010 Aribarg A, Pieters R, Wedel M. Raising the BAR: Bias adjustment of recognition tests in advertising Journal of Marketing Research. 47: 387-400. DOI: 10.1509/Jmkr.47.3.387  0.323
2010 Aribarg A, Arora N, Kang MY. Predicting joint choice using individual data Marketing Science. 29: 139-157. DOI: 10.1287/Mksc.1090.0490  0.556
2009 Aribarg A, Foutz NZ. Category-Based Screening in Choice of Complementary Products Journal of Marketing Research. 46: 518-530. DOI: 10.1509/Jmkr.46.4.518  0.442
2008 Aribarg A, Arora N. Brand portfolio promotions Journal of Marketing Research. 45: 391-402. DOI: 10.1509/Jmkr.45.4.391  0.529
2008 Aribarg A, Arora N. Interbrand variant overlap: Impact on brand preference and portfolio profit Marketing Science. 27: 474-491. DOI: 10.1287/Mksc.1060.0262  0.541
2002 Aribarg A, Arora N, Onur Bodur H. Understanding the role of preference revision and concession in group decisions Journal of Marketing Research. 39: 336-349. DOI: 10.1509/Jmkr.39.3.336.19105  0.555
Show low-probability matches.