Bridget Behe - Publications

Affiliations: 
Horticulture Michigan State University, East Lansing, MI 
Area:
Horticulture Agriculture, Agricultural Economics, Marketing Business Administration

67 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Behe BK, Huddleston PT, Childs KL, Chen J, Muraro IS. Seeing through the forest: The gaze path to purchase. Plos One. 15: e0240179. PMID 33036020 DOI: 10.1371/journal.pone.0240179  0.335
2020 Torres A, Langenhoven P, Behe BK. Characterizing the U.S. Melon Market Hortscience. 55: 795-803. DOI: 10.21273/hortsci14859-20  0.415
2020 Montri D, Chung K, Behe B. Farmer perspectives on farmers markets in low-income urban areas: a case study in three Michigan cities Agriculture and Human Values. 1-14. DOI: 10.1007/S10460-020-10144-3  0.62
2019 Majsztrik JC, Behe B, Hall CR, Ingram DL, Lamm AJ, Warner LA, White SA. Social and Economic Aspects of Water Use in Specialty Crop Production in the USA: A Review Water. 11: 2337. DOI: 10.3390/W11112337  0.362
2019 Torres AP, Barton SS, Behe BK. Evaluating the Business and Owner Characteristics Influencing the Adoption of Online Advertising Strategies in the Green Industry Horttechnology. 29: 374-381. DOI: 10.21273/HORTTECH04274-19  0.38
2018 Dorn S, Bradley L, Hamrick D, Weisenhorn J, Bennett P, Callabro J, Behe B, Bauske E, Bumgarner N. The National Initiative for Consumer Horticulture: Focusing on the Critical Role of Communication and Collaboration to Further Research, Extension, and Industry Goals Horttechnology. 28: 414-421. DOI: 10.21273/Horttech04013-18  0.351
2018 Mundel J, Huddleston P, Behe B, Sage L, Latona C. An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentions Journal of Product & Brand Management. 27: 146-157. DOI: 10.1108/Jpbm-07-2016-1282  0.41
2018 Khachatryan H, Rihn A, Behe B, Hall C, Campbell B, Dennis J, Yue C. Visual attention, buying impulsiveness, and consumer behavior Marketing Letters. 29: 23-35. DOI: 10.1007/S11002-018-9446-9  0.363
2017 Khachatryan H, Rihn A, Campbell B, Yue C, Hall C, Behe B. Visual Attention to Eco-Labels Predicts Consumer Preferences for Pollinator Friendly Plants Sustainability. 9: 1743. DOI: 10.3390/Su9101743  0.374
2017 Zhu Z, Behe B, Huddleston P, Sage L. How do pricing and the representation of price affect consumer evaluation of nursery products? A conjoint analysis International Food and Agribusiness Management Review. 20: 477-492. DOI: 10.22434/Ifamr2017.0003  0.542
2017 Torres A, Barton SS, Behe BK. Business and Marketing Practices of U.S. Landscape Firms Horttechnology. 27: 884-892. DOI: 10.21273/HORTTECH03835-17  0.496
2017 Barton SS, Behe BK. Retail Promotion and Advertising in the Green Industry: An Overview and Exploration of the Use of Digital Advertising Horttechnology. 27: 99-107. DOI: 10.21273/HORTTECH03578-16  0.42
2017 Behe BK, Huddleston PT, Hall CR, Khachatryan H, Campbell B. Do Real and Fictitious Plant Brands Differ in Brand Recognition, Awareness, Purchase Intention, and Visual Activity? Hortscience. 52: 612-621. DOI: 10.21273/Hortsci11538-16  0.309
2017 Khachatryan H, Rihn A, Campbell B, Behe B, Hall C. How do consumer perceptions of “local” production benefits influence their visual attention to state marketing programs? Agribusiness. 34: 390-406. DOI: 10.1002/Agr.21547  0.466
2016 Perez M, Palma M, Behe B, Hall C. Structural Breaks and Future Growth of the Green Industry Journal of Environmental Horticulture. 34: 52-55. DOI: 10.24266/0738-2898-34.2.52  0.396
2016 Rihn A, Khachatryan H, Campbell B, Hall C, Behe B. Consumer preferences for organic production methods and origin promotions on ornamental plants: evidence from eye-tracking experiments Agricultural Economics. 47: 599-608. DOI: 10.1111/Agec.12258  0.358
2016 Behe BK, Huddleston P, Sage L. Age cohort influences brand recognition, awareness, and likelihood to buy vegetable and herb transplants Hortscience. 51: 145-151.  0.412
2015 Rihn A, Khachatryan H, Campbell B, Hall C, Behe B. Consumer response to novel indoor foliage plant attributes: Evidence from a conjoint experiment and gaze analysis Hortscience. 50: 1524-1530. DOI: 10.21273/Hortsci.50.10.1524  0.397
2015 Huddleston P, Behe BK, Minahan S, Fernandez RT. Seeking attention: An eye tracking study of in-store merchandise displays International Journal of Retail and Distribution Management. 43: 561-574. DOI: 10.1108/Ijrdm-06-2013-0120  0.324
2015 Campbell B, Khachatryan H, Behe B, Dennis J, Hall C. Consumer perceptions of eco-friendly and sustainable terms Agricultural and Resource Economics Review. 44: 21-34. DOI: 10.1017/S1068280500004603  0.616
2015 Yue C, Campbell B, Hall C, Behe B, Dennis J, Khachatryan H. Consumer Preference for Sustainable Attributes in Plants: Evidence from Experimental Auctions Agribusiness. DOI: 10.1002/Agr.21435  0.394
2015 Wollaeger HM, Getter KL, Behe BK. Consumer preferences for traditional, neonicotinoid-free, bee-friendly, or biological control pest management practices on floriculture crops Hortscience. 50: 721-732.  0.341
2015 Rihn A, Behe BK, Yue C, Hall CR. Consumer preferences for cut flower guarantees Acta Horticulturae. 1090: 45-54.  0.318
2014 Khachatryan H, Yue C, Campbell B, Behe B, Hall C. The Effects of Consideration of Future and Immediate Consequences on Willingness to Pay for Eco-Friendly Plant Attributes Journal of Environmental Horticulture. 32: 64-70. DOI: 10.24266/0738-2898.32.2.64  0.337
2014 Behe BK, Campbell BL, Khachatryan H, Hall CR, Dennis JH, Huddleston PT, Fernandez RT. Incorporating eye tracking technology and conjoint analysis to better understand the green industry consumer Hortscience. 49: 1550-1557. DOI: 10.21273/Hortsci.49.12.1550  0.353
2014 Khachatryan H, Campbell B, Hall C, Behe B, Yue C, Dennis J. The effects of individual environmental concerns on willingness to pay for sustainable plant attributes Hortscience. 49: 69-75. DOI: 10.21273/Hortsci.49.1.69  0.38
2014 Getter KL, Behe BK, Conner DS, Howard PH. Pasture-Raised Milk: The Market for a Differentiated Product Journal of Food Products Marketing. 20: 146-161. DOI: 10.1080/10454446.2012.726949  0.348
2014 Rihn AL, Yue C, Hall C, Behe BK. Consumer preferences for longevity information and guarantees on cut flower arrangements Hortscience. 49: 769-778.  0.368
2013 Montri DN, Behe BK, Chung K. Using a case approach to assess farmers' attitudes regarding central terminal model Electronic Benefits Transfer (EBT) programs at selected Michigan farmers markets Horttechnology. 23: 38-43. DOI: 10.21273/Horttech.23.1.38  0.632
2013 Minahan SM, Huddleston P, Behe B, Fernandez RT. Conducting field research in retail stores: A meandering path to a successful research project International Review of Retail, Distribution and Consumer Research. 23: 189-203. DOI: 10.1080/09593969.2012.743106  0.374
2013 Getter KL, Behe BK. Attitudes and awareness of a 'buy local' holiday marketing campaign Horttechnology. 23: 877-885.  0.506
2012 Koutsimanis G, Getter K, Behe B, Harte J, Almenar E. Influences of packaging attributes on consumer purchase decisions for fresh produce. Appetite. 59: 270-80. PMID 22634201 DOI: 10.1016/J.Appet.2012.05.012  0.444
2012 Palma MA, Hall CR, Campbell B, Khachatryan H, Behe B, Barton S. Measuring the Effects of Firm Promotion Expenditures on Green Industry Sales Journal of Environmental Horticulture. 30: 83-88. DOI: 10.24266/0738-2898.30.2.83  0.41
2012 Hall CR, Behe BK, Campbell BL, Dennis JH, Lopez RG, Yue C. Market segmentation for us floral consumers based on attitudes towards biodegradable packaging Acta Horticulturae. 930: 127-134.  0.498
2012 Hall CR, Behe BK, Campbell BL, Dennis JH, Lopez RG, Yue C. The appeal of biodegradable packaging to US floral consumers Acta Horticulturae. 930: 121-126.  0.346
2011 Rihn AL, Yue C, Behe B, Hall C. Generations X and Y Attitudes toward Fresh Flowers as Gifts: Implications for the Floral Industry Hortscience. 46: 736-743. DOI: 10.21273/Hortsci.46.5.736  0.485
2011 Rihn AL, Yue C, Behe B, Hall C. Generations X and Y Attitudes toward Fresh Flowers as Gifts: Implications for the Floral Industry Hortscience. 46: 736-743.  0.399
2010 Yue C, Hall CR, Behe BK, Campbell BL, Dennis JH, Lopez RG. Are Consumers Willing to Pay More for Biodegradable Containers Than for Plastic Ones? Evidence from Hypothetical Conjoint Analysis and Nonhypothetical Experimental Auctions Journal of Agricultural and Applied Economics. 42: 757-772. DOI: 10.1017/S1074070800003941  0.331
2010 Behe BK, Campbell B, Dennis J, Hall C, Lopez R, Yue C. Gardening consumer segments vary in ecopractices Hortscience. 45: 1475-1479.  0.337
2010 Hall CR, Campbell BL, Behe BK, Yue C, Lopez RG, Dennis JH. The appeal of biodegradable packaging to floral consumers Hortscience. 45: 583-591.  0.346
2008 Yue C, Behe BK. Estimating U.S. consumers' choice of floral retail outlets Hortscience. 43: 764-769. DOI: 10.21273/Hortsci.43.3.764  0.473
2008 Behe BK, Dennis JH, Hall CR, Hodges AW, Brumfield RG. Regional marketing practices in U.S. nursery production Hortscience. 43: 2070-2075.  0.421
2006 Simonne AH, Behe BK, Marshall MM. Consumers prefer low-priced and high-lycopene-content fresh-market tomatoes Horttechnology. 16: 674-681.  0.451
2006 Behe BK. Conjoint analysis reveals consumers prefer long, thin asparagus spears Hortscience. 41: 1259-1262.  0.495
2005 Behe B, Hardy J, Barton S, Brooker J, Fernandez T, Hall C, Hicks J, Hinson R, Knight P, McNiel R, Page T, Rowe B, Safley C, Schutzki R. Landscape plant material, size, and design sophistication increase perceived home value Journal of Environmental Horticulture. 23: 127-133. DOI: 10.24266/0738-2898-23.3.127  0.477
2005 Hicks JM, Behe BK, Page TJ, Dennis JH, Fernandez RT. (153) Delighted Consumers Buy Again Hortscience. 40: 1063E-1064. DOI: 10.21273/hortsci.40.4.1063e  0.322
2001 Frank CA, Nelson RG, Simonne EH, Behe BK, Simonne AH. Consumer preferences for color, price, and vitamin C content of bell peppers Hortscience. 36: 795-800.  0.405
2000 Behe B, Barton S. Consumer Perceptions of Product and Service Quality Attributes in Six U.S. States Journal of Environmental Horticulture. 18: 71-78. DOI: 10.24266/0738-2898-18.2.71  0.352
2000 Hardy J, Behe B, Barton S, Page T, Fernandez RT, Schutzki R, Rowe DB. 522 Cost Analysis and Perceived Value of Selected Landscape Features Hortscience. 35: 485B-485. DOI: 10.21273/Hortsci.35.3.485B  0.391
1999 Behe B, Nelson R, Barton S, Hall C, Safley CD, Turner S. Consumer preferences for geranium flower color, leaf variegation, and price Hortscience. 34: 740-742. DOI: 10.21273/Hortsci.34.4.740  0.524
1999 Muzii KJ, Haque M, Fernandez R, Behe B, Barton S. 624 Consumer Perceptions of Landscape Value using Different Designs, Types of Plant Material, and Plant Sizes Hortscience. 34: 555B-555. DOI: 10.21273/Hortsci.34.3.555B  0.408
1999 Behe B, Barton S. 497 Customers in Seven U.S. Markets Assess Service Quality In Traditional and Non-traditional Retail Garden Center Outlets Hortscience. 34: 531A-531. DOI: 10.21273/Hortsci.34.3.531A  0.445
1999 Frank C, Simonne E, Nelson R, Simonne A, Behe B. 427 Factors Determining Consumer Preferences for Colored Bell Pepper Hortscience. 34: 518A-518. DOI: 10.21273/Hortsci.34.3.518A  0.474
1997 Behe B, Nelson R, Barton S, Hall C, Turner S, Safley C. Consumer Preferences for Geranium Flower Color, Leaf Variegation, and Price in Five U.S. Markets Hortscience. 32: 510C-510. DOI: 10.21273/Hortsci.32.3.510C  0.58
1997 Behe BK, Redman PB, Dole JM. Consumers prefer red poinsettia cultivars Horttechnology. 7: 438-441.  0.329
1995 Hudson J, Nelson R, Behe B. CONSUMER PREFERENCES FOR GERANIUM FLOWER COLOR AND LEAF VARIEGATION Hortscience. 30: 440a-440. DOI: 10.21273/hortsci.30.3.440a  0.398
1995 Tilt K, Behe B, Williams D, Potter H, Bunn D. CONSUMER PREFERENCE FOR ALTERNATE CHRISTMAS TREE SPECIES Hortscience. 30: 439c-439. DOI: 10.21273/Hortsci.30.3.439C  0.328
1993 Behe BK, Deneke CF, Keever GJ. Two Nandina domestica Cultivars Perform Well as Interior Foliage Plants in Market Evaluations Hortscience. 28: 946-947. DOI: 10.21273/hortsci.28.9.946  0.334
1993 Behe BK. Floral Marketing and Consumer Research Hortscience. 28: 11-14. DOI: 10.21273/hortsci.28.1.11  0.51
1992 Behe BK. Market Segmentation and Product Targeting at the Conceptual level Horttechnology. 2: 192b-193. DOI: 10.21273/horttech.2.2.192b  0.502
1992 Behe BK. Introduction to Gaining a Marketing Perspective in the University and Private Sectors Horttechnology. 2: 192a-192. DOI: 10.21273/horttech.2.2.192a  0.523
1992 Beckett L, Behe B, Deneke C, Gilliam C. CHARACTERISTICS OF THE HERBACEOUS PERENNIAL PLANT INDUSTRY IN THE UNITED STATES Hortscience. 27: 606d-606. DOI: 10.21273/hortsci.27.6.606d  0.371
1992 Lang HJ, Agnew NH, Behe BK. CONSUMER PREFERENCE FOR LEAF VARIEGATION, FLOWER COLOR, PRICE AND USE OF NEW GUINEA IMFATIENS Hortscience. 27: 606c-606. DOI: 10.21273/hortsci.27.6.606c  0.396
1992 Behe BK, Prince TA, Tayama HK. Market Segmentation of Supermarket Floral Customers Hortscience. 27: 459-462. DOI: 10.21273/hortsci.27.5.459  0.375
1992 Behe BK, Prince TA, Tayama HK. Analysis of Consumer Purchases of Floral Products in Supermarkets Hortscience. 27: 455-459. DOI: 10.21273/hortsci.27.5.455  0.361
1991 Behe BK, Wolnick DJ. Type of Floral Product Purchased and Demographic Characteristics and Floral Knowledge of Consumers Hortscience. 26: 414-416. DOI: 10.21273/hortsci.26.4.414  0.357
1991 Behe BK, Wolnick DJ. Market Segmentation of Pennslyvania Floral Consumers by Purchase Volume and Primary Retail Outlet Hortscience. 26: 1328-1331. DOI: 10.21273/hortsci.26.10.1328  0.53
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