| Year |
Citation |
Score |
| 2020 |
Lee BC, Moorman C, Moreau CP, Stephen AT, Lehmann DR. The past, present, and future of innovation research Marketing Letters. 31: 187-198. DOI: 10.1007/S11002-020-09528-6 |
0.446 |
|
| 2019 |
Moorman C, Heerde HJv, Moreau CP, Palmatier RW. Challenging the Boundaries of Marketing Journal of Marketing. 83: 1-4. DOI: 10.1177/0022242919867086 |
0.423 |
|
| 2019 |
Moorman C, Heerde HJv, Moreau CP, Palmatier RW. JM as a Marketplace of ideas Journal of Marketing. 83: 1-7. DOI: 10.1177/0022242918818404 |
0.321 |
|
| 2018 |
Golder PN, Mitra D, Moorman C. Incorporating Quality Considerations in Merger Analysis:: Why, What, When, and How? The Antitrust Bulletin. 63: 222-236. DOI: 10.1177/0003603X18770064 |
0.418 |
|
| 2016 |
Moorman C, Day GS. Organizing for marketing excellence Journal of Marketing. 80: 6-35. DOI: 10.1509/Jm.15.0423 |
0.514 |
|
| 2016 |
Rust RT, Moorman C, van Beuningen J. Quality mental model convergence and business performance International Journal of Research in Marketing. 33: 155-171. DOI: 10.1016/J.Ijresmar.2015.07.005 |
0.374 |
|
| 2015 |
Wies S, Moorman C. Going Public: How Stock Market Listing Changes Firm Innovation Behavior: Journal of Marketing Research. 52: 694-709. DOI: 10.1509/Jmr.13.0289 |
0.513 |
|
| 2013 |
Day G, Moorman C. Regaining customer relevance: the outside‐in turnaround Strategy & Leadership. 41: 17-23. DOI: 10.1108/Sl-04-2013-0021 |
0.452 |
|
| 2012 |
Golder PN, Mitra D, Moorman C. What Is Quality? An Integrative Framework of Processes and States Journal of Marketing. 76: 1-23. DOI: 10.1509/Jm.09.0416 |
0.324 |
|
| 2012 |
Moorman C, Wies S, Mizik N, Spencer FJ. Firm innovation and the ratchet effect among consumer packaged goods firms Marketing Science. 31: 934-951. DOI: 10.1287/Mksc.1120.0737 |
0.544 |
|
| 2012 |
Moorman C, Ferraro R, Huber J. Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act Marketing Science. 31: 717-737. DOI: 10.1287/Mksc.1110.0692 |
0.455 |
|
| 2011 |
Noordhoff CS, Kyriakopoulos K, Moorman C, Pauwels P, Dellaert BGC. The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation Journal of Marketing. 75: 34-52. DOI: 10.1509/Jmkg.75.5.34 |
0.433 |
|
| 2009 |
Swaminathan V, Moorman C. Marketing alliances, firm networks, and firm value creation Journal of Marketing. 73: 52-69. DOI: 10.1509/Jmkg.73.5.52 |
0.447 |
|
| 2005 |
Srinivasan R, Moorman C. Strategic firm commitments and rewards for customer relationship management in online retailing Journal of Marketing. 69: 193-200. DOI: 10.1509/Jmkg.2005.69.4.193 |
0.487 |
|
| 2005 |
Moorman C, Du R, Mela CF. The Effect of Standardized Information on Firm Survival and Marketing Strategies Marketing Science. 24: 263-274. DOI: 10.1287/Mksc.1040.0094 |
0.515 |
|
| 2005 |
Voss ZG, Voss GB, Moorman C. An empirical examination of the complex relationships between entrepreneurial orientation and stakeholder support European Journal of Marketing. 39: 1132-1150. DOI: 10.1108/03090560510610761 |
0.342 |
|
| 2004 |
Kyriakopoulos K, Moorman C. Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation International Journal of Research in Marketing. 21: 219-240. DOI: 10.1016/J.Ijresmar.2004.01.001 |
0.551 |
|
| 2003 |
Rindfleisch A, Moorman C. Interfirm Cooperation and Customer Orientation Journal of Marketing Research. 40: 421-436. DOI: 10.1509/Jmkr.40.4.421.19388 |
0.504 |
|
| 2003 |
Slotegraaf RJ, Moorman C, Inman JJ. The Role of Firm Resources in Returns to Market Deployment Journal of Marketing Research. 40: 295-309. DOI: 10.1509/Jmkr.40.3.295.19235 |
0.669 |
|
| 2002 |
Rust RT, Moorman C, Dickson PR. Getting return on quality: Revenue expansion, cost reduction, or both? Journal of Marketing. 66: 7-24. DOI: 10.1509/Jmkg.66.4.7.18515 |
0.427 |
|
| 2001 |
Miner AS, Bassof P, Moorman C. Organizational Improvisation and Learning: A Field Study: Administrative Science Quarterly. 46: 304-337. DOI: 10.2307/2667089 |
0.357 |
|
| 2001 |
Rindfleisch A, Moorman C. The acquisition and utilization of information in new product alliances: A strength-of-ties perspective Journal of Marketing. 65: 1-18. DOI: 10.1509/Jmkg.65.2.1.18253 |
0.396 |
|
| 1999 |
Moorman C, Slotegraaf RJ. The Contingency Value of Complementary Capabilities in Product Development Journal of Marketing Research. 36: 239-257. DOI: 10.1177/002224379903600208 |
0.649 |
|
| 1999 |
Moorman C, Rust RT. The role of marketing Journal of Marketing. 63: 180-197. DOI: 10.1177/00222429990634S117 |
0.522 |
|
| 1998 |
Moorman C. Market-Level Effects Of Information : Competitive Responses And Consumer Dynamics Journal of Marketing Research. 35: 82-98. DOI: 10.1177/002224379803500109 |
0.476 |
|
| 1998 |
Moorman C, Miner AS. The Convergence of Planning and Execution: Improvisation in New Product Development: Journal of Marketing. 62: 1-20. DOI: 10.1177/002224299806200301 |
0.48 |
|
| 1997 |
Moorman C, Miner AS. The Impact of Organizational Memory on New Product Performance and Creativity Journal of Marketing Research. 34: 91-106. DOI: 10.2307/3152067 |
0.327 |
|
| 1995 |
Moorman C. Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes: Journal of Marketing Research. 32: 318-335. DOI: 10.1177/002224379503200307 |
0.418 |
|
| 1993 |
Moorman C, Deshpandé R, Zaltman G. Factors affecting trust in market research relationships. Journal of Marketing. 57: 81-101. DOI: 10.2307/1252059 |
0.481 |
|
| 1992 |
Moorman C, Zaltman G, Deshpande R. Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations: Journal of Marketing Research. 29: 314-328. DOI: 10.2307/3172742 |
0.44 |
|
| 1991 |
MacInnis DJ, Moorman C, Jaworski BJ. Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information From Ads Journal of Marketing. 55: 32-53. DOI: 10.1177/002224299105500403 |
0.317 |
|
| 1989 |
Moorman C, Price LL. Consumer Policy Remedies and Consumer Segment Interactions Journal of Public Policy & Marketing. 8: 181-203. DOI: 10.1177/074391568900800113 |
0.327 |
|
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