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Keisha M. Cutright, Ph.D. - Publications

Affiliations: 
2011 Business Administration Duke University, Durham, NC 
Area:
Marketing Business Administration, Social Psychology
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13 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2019 Cutright KM, Srna S, Samper A. The Aesthetics We Wear: How Attire Influences What We Buy Journal of the Association For Consumer Research. 4: 387-397. DOI: 10.1086/705028  0.415
2018 Wu EC, Cutright KM. In God's Hands: How Reminders of God Dampen the Effectiveness of Fear Appeals Journal of Marketing Research. 55: 119-131. DOI: 10.1509/Jmr.15.0246  0.646
2014 Cutright KM, Erdem T, Fitzsimons GJ, Shachar R. Finding brands and losing your religion? Journal of Experimental Psychology. General. 143: 2209-22. PMID 25222262 DOI: 10.1037/A0037876  0.683
2014 Cutright KM, Samper A. Doing it the hard way: How low control drives preferences for high-effort products and services Journal of Consumer Research. 41: 730-745. DOI: 10.1086/677314  0.467
2014 Yang LW, Cutright KM, Chartrand TL, Fitzsimons GJ. Distinctively different: Exposure to multiple brands in low-elaboration settings Journal of Consumer Research. 40: 973-992. DOI: 10.1086/673522  0.674
2013 Cutright KM, Bettman JR, Fitzsimons GJ, Thomas RD. Putting brands in their place: How a lack of control keeps brands contained Journal of Marketing Research. 50: 365-377. DOI: 10.1509/Jmr.10.0202  0.62
2012 Cutright KM. The beauty of boundaries: When and why we seek structure in consumption Journal of Consumer Research. 38: 775-790. DOI: 10.1086/661563  0.418
2011 Cavanaugh LA, Cutright KM, Luce MF, Bettman JR. Hope, pride, and processing during optimal and nonoptimal times of day. Emotion (Washington, D.C.). 11: 38-46. PMID 21401223 DOI: 10.1037/A0022016  0.335
2011 Wu E, Cutright KM, Fitzsimons GJ. How asking " who am i?" affects what consumers buy: The influence of self-discovery on consumption Journal of Marketing Research. 48: 296-307. DOI: 10.1509/Jmkr.48.2.296  0.667
2011 Shachar R, Erdem T, Cutright KM, Fitzsimons GJ. Brands: The opiate of the nonreligious masses? Marketing Science. 30: 92-110. DOI: 10.1287/mksc.1100.0591  0.487
2011 Banfield JC, Kay AC, Cutright KM, Wu EC, Fitzsimons GJ. A person by situation account of motivated system defense Social Psychological and Personality Science. 2: 212-219. DOI: 10.1177/1948550610386809  0.698
2011 Cutright KM, Wu EC, Banfield JC, Kay AC, Fitzsimons GJ. When your world must be defended: Choosing products to justify the system Journal of Consumer Research. 38: 62-77. DOI: 10.1086/658469  0.695
2009 Shachar R, Erdem T, Fitzsimons GJ, Cutright KM. Brands: The opiate of the non-religious masses? Advances in Consumer Research. 36: 990-991. DOI: 10.1287/Mksc.1100.0591  0.674
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