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Gary F. Gebhardt, Ph.D.

Affiliations: 
2004 Northwestern University, Evanston, IL 
Area:
Marketing Business Administration, Management Business Administration, Cultural Anthropology
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Gregory S. Carpenter grad student 2004 Northwestern
 (Creating the market -oriented firm: A longitudinal qualitative study of organizational transformations.)

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Publications

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Gebhardt GF, Farrelly FJ, Conduit J. (2019) Market Intelligence Dissemination Practices Journal of Marketing. 83: 72-90
Gebhardt GF. (2012) Market orientation Handbook of Marketing Strategy. 28-38
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