Arvind Rangaswamy

Pennsylvania State University, State College, PA, United States 
Marketing Business Administration, Management Business Administration
"Arvind Rangaswamy"
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Rangaswamy A, Moch N, Felten C, et al. (2020) The Role of Marketing in Digital Business Platforms Journal of Interactive Marketing. 51: 72-90
Germann F, Lilien GL, Rangaswamy A. (2013) Performance implications of deploying marketing analytics International Journal of Research in Marketing. 30: 114-128
Srinivasan R, Lilien GL, Rangaswamy A, et al. (2012) The Total Product Design Concept and an Application to the Auto Market Journal of Product Innovation Management. 29: 3-20
Sorescu A, Frambach RT, Singh J, et al. (2011) Innovations in Retail Business Models Journal of Retailing. 87: 3-16
Hennig-Thurau T, Malthouse EC, Friege C, et al. (2010) The impact of new media on customer relationships Journal of Service Research. 13: 311-330
Puligadda S, Grewal R, Rangaswamy A, et al. (2010) The role of idiosyncratic attribute evaluation in mass customization Journal of Consumer Psychology. 20: 369-380
Kayande U, Bruyn AD, Lilien GL, et al. (2009) How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations Information Systems Research. 20: 527-546
Rangaswamy A, Cochran JJ, Erdem T, et al. (2008) Editor-in-chief search committee report: The digital future is now Marketing Science. 27: 1-3
Srinivasan R, Lilien GL, Rangaswamy A. (2008) Survival of high tech firms: The effects of diversity of product-market portfolios, patents, and trademarks International Journal of Research in Marketing. 25: 119-128
Srinivasan R, Lilien GL, Rangaswamy A. (2006) The Emergence of Dominant Designs Journal of Marketing. 70: 1-17
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