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Jehoshua Eliashberg

Affiliations: 
University of Pennsylvania, Philadelphia, PA, United States 
Area:
Marketing Business Administration
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"Jehoshua Eliashberg"
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Noah T. Lim grad student 2005 Penn

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Publications

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Lans Rvd, Bruggen Gv, Eliashberg J, et al. (2012) Seeding a Message to Harvest Reach. Predicting and Optimizing the Spread of Electronic Word-of-Mouth Gfk Marketing Intelligence Review. 4: 32-41
Leenders MAAM, Eliashberg J. (2011) The antecedents and consequences of restrictive age-based ratings in the global motion picture industry International Journal of Research in Marketing. 28: 367-377
Lans Rvd, Bruggen Gv, Eliashberg J, et al. (2010) A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth Marketing Science. 29: 348-365
Knox G, Eliashberg J. (2009) The Consumer's Rent Vs. Buy Decision in the Rentailer International Journal of Research in Marketing. 26: 125-135
Eliashberg J, Hegie Q, Ho J, et al. (2009) Demand-driven scheduling of movies in a multiplex International Journal of Research in Marketing. 26: 75-88
Ding M, Eliashberg J. (2008) A Dynamic Competitive Forecasting Model Incorporating Dyadic Decision Making Management Science. 54: 820-834
Hui SK, Eliashberg J, George EI. (2008) Modeling DVD preorder and sales: An optimal stopping approach Marketing Science. 27: 1097-1110
Eliashberg J, Swami S, Weinberg C, et al. (2008) Globally distributed R&D work in a marketing management support systems (MMSS) environment: a knowledge management perspective Journal of Advances in Management Research. 5: 7-20
Eliashberg J, Hui SK, Zhang ZJ. (2007) From story line to box office: A new approach for green-lighting movie scripts Management Science. 53: 881-893
Tapiero CS, Eliashberg J, Wind Y. (2007) Risk behaviour and optimum advertising with a stochastic dynamic sales response Optimal Control Applications & Methods. 8: 299-304
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