Fred Zufryden
Affiliations: | University of Southern California, Los Angeles, CA, United States |
Area:
Marketing Business Administration, Mass CommunicationsGoogle:
"Fred Zufryden"
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Publications
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| Zufryden F. (2007) An Integrated Virtual Store-Based Approach for Price Determination Before Product Launch International Journal of Electronic Commerce. 11: 79-99 |
| Ainslie A, Drèze X, Zufryden F. (2005) Modeling Movie Life Cycles and Market Share Marketing Science. 24: 508-517 |
| Drèze X, Zufryden F. (2004) Measurement of online visibility and its impact on Internet traffic Journal of Interactive Marketing. 18: 20-37 |
| Lee S, Zufryden F, Dreze X. (2003) A Study of Consumer Switching Behavior Across Internet Portal Web Sites International Journal of Electronic Commerce. 7: 39-63 |
| Drèze X, Zufryden F. (1998) A web-based methodology for product design evaluation and optimisation Journal of the Operational Research Society. 49: 1034-1043 |