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Zarrel V. Lambert

Affiliations: 
Southern Illinois University at Carbondale, Carbondale, IL 
Area:
Marketing Business Administration
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"Zarrel Lambert"
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Pingjun Jiang grad student 2002 SIU Carbondale

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Jiang P, Balasubramanian SK, Lambert ZV. (2015) Responses to customized products: The consumers’ behavioral intentions Journal of Services Marketing. 29: 314-326
Jiang P, Balasubramanian SK, Lambert ZV. (2014) Consumers' value perceptions of e-customization - a model incorporating information framing and product type Journal of Consumer Marketing. 31: 54-67
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