Albert R. Wildt

Affiliations: 
University of Missouri - Columbia, Columbia, MO, United States 
Area:
Marketing Business Administration
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"Albert Wildt"
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Publications

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Chang T, Wildt AR. (1996) Impact of product information on the use of price as a quality cue Psychology & Marketing. 13: 55-75
Murray JY, Kotabe M, Wildt AR. (1995) Strategic and Financial Performance Implications of Global Sourcing Strategy: A Contingency Analysis Journal of International Business Studies. 26: 181-202
Chang T, Wildt AR. (1994) Price, Product Information, and Purchase Intention: An Empirical Study: Journal of the Academy of Marketing Science. 22: 16-27
Wildt AR. (1993) Equity estimation and assessing market response Journal of Marketing Research. 30: 437-451
Schooler RD, Wildt AR, Jones JM. (1988) Strategy Development for Manufactured Exports of Third World Countries to Developed Countries Journal of Global Marketing. 1: 53-68
Yokum J, Wildt AR. (1987) Forecasting sales response for multiple time horizons and temporally aggregated data: A comparison of constant and stochastic coefficient models International Journal of Forecasting. 3: 479-488
Wildt AR, Parker JD, Harris CE. (1987) Assessing the impact of sales-force contents: An application Journal of Business Research. 15: 145-155
Schooler RD, Wildt AR. (1968) Elasticity of Product Bias Journal of Marketing Research. 5: 78-81
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