Leon G. Schiffman
Affiliations: | City University of New York, New York, NY, United States |
Area:
Marketing Business AdministrationGoogle:
"Leon Schiffman"
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Publications
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| Schiffman L, Thelen ST, Sherman E. (2010) Interpersonal and political trust: modeling levels of citizens' trust European Journal of Marketing. 44: 369-381 |
| Schiffman LG, Cohn DY. (2009) Are they playing by the same rules? A consumer gifting classification of marital dyads Journal of Business Research. 62: 1054-1062 |
| Sherman E, Schiffman L, Thelen ST. (2008) Impact of Trust on Candidates, Branches of Government, and Media Within the Context of the 2004 U.S. Presidential Election Journal of Political Marketing. 7: 105-130 |
| Callow M, Schiffman LG. (2004) Sociocultural meanings in visually standardized print ads European Journal of Marketing. 38: 1113-1128 |
| Schiffman LG, Sherman E, Long MM. (2003) Toward a better understanding of the interplay of personal values and the internet Psychology & Marketing. 20: 169-186 |
| Sherman E, Schiffman LG. (2002) Political Marketing Research in the 2000 U.S. Election Journal of Political Marketing. 1: 53-68 |
| Mcmellon CA, Schiffman LG. (2002) Cybersenior Empowerment: How Some Older Individuals Are Taking Control of Their Lives: Journal of Applied Gerontology. 21: 157-175 |
| Callow M, Schiffman L. (2002) Implicit meaning in visual print advertisements: a cross-cultural examination of the contextual communication effect International Journal of Advertising. 21: 259-277 |
| Schiffman LG, Sherman E, Kirpalani N. (2002) Trusting souls: A segmentation of the voting public Psychology & Marketing. 19: 993-1007 |