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Brenda Gainer

Affiliations: 
York University, Toronto, Ontario, Canada 
Area:
Marketing Business Administration
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"Brenda Gainer"
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Paulette S. Padanyi grad student 2001 York University

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Publications

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Gainer B, Padanyi P. (2005) The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations Journal of Business Research. 58: 854-862
Padanyi P, Gainer B. (2004) Market Orientation in the Nonprofit Sector: Taking Multiple Constituencies into Consideration The Journal of Marketing Theory and Practice. 12: 43-58
Padanyi P, Gainer B. (2003) Peer Reputation in the Nonprofit Sector: Its Role in Nonprofit Sector Management Corporate Reputation Review. 6: 252-265
Gainer B, Padanyi P. (2002) Applying the marketing concept to cultural organisations: an empirical study of the relationship between market orientation and performance International Journal of Nonprofit and Voluntary Sector Marketing. 7: 182-193
Gainer B. (1995) Ritual and relationships: Interpersonal influences on shared consumption Journal of Business Research. 32: 253-260
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