Daniel S. Putler

Marketing Business Administration, Mass Communications

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Putler DS, Li T, Liu Y. (2007) The value of household life cycle variables in consumer expenditure research: An empirical examination Canadian Journal of Administrative Sciences-Revue Canadienne Des Sciences De L Administration. 24: 284-299
Liu Y, Putler DS, Weinberg CB. (2006) A reply to "a comment on 'is having more channels really better? A model of competition among commercial television broadcasters' " Marketing Science. 25: 543-546
Liu Y, Putler DS, Weinberg CB. (2006) The welfare and equity implications of competition in television broadcasting: The role of viewer tastes Journal of Cultural Economics. 30: 127-140
Liu Y, Putler DS, Weinberg CB. (2004) Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters Marketing Science. 23: 120-133+171
Putler DS, Lele S. (2003) An easily implemented framework for forecasting ticket sales to performing arts events Marketing Letters. 14: 307-320
Kalyanam K, Putler DS. (1997) Incorporating Demographic Variables in Brand Choice Models: An Indivisible Alternatives Framework Marketing Science. 16: 166-181
Putler DS, Kalyanam K, Hodges JS. (1996) A Bayesian Approach for Estimating Target Market Potential With Limited Geodemographic Information Journal of Marketing Research. 33: 134-149