Janell D. Townsend, Ph.D.
Affiliations: | 2005 | Michigan State University, East Lansing, MI |
Area:
Marketing Business AdministrationGoogle:
"Janell Townsend"Parents
Sign in to add mentor| S Tamer Cavusgil | grad student | 2005 | Michigan State | |
| (Sources and consequences of brand equity in the automotive industry.) | ||||
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Publications
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| Talay MB, Akdeniz MB, Obal M, et al. (2019) Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture: Journal of International Marketing. 27: 81-98 |
| Townsend JD, Balestra S, Schulze A. (2017) Characteristics of project-based alliances: evidence from the automotive industry International Journal of Automotive Technology and Management. 17: 8-25 |
| Talay MB, Townsend JD, Yeniyurt S. (2015) Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture: Journal of International Marketing. 23: 55-72 |
| Kumar M, Townsend JD, Vorhies DW. (2015) Enhancing Consumers' Affection for a Brand Using Product Design Journal of Product Innovation Management. 32: 716-730 |
| Talay MB, Townsend JD. (2015) Do or die: Competitive effects and Red Queen dynamics in the product survival race Industrial and Corporate Change. 24: 721-738 |
| Stanton SJ, Townsend JD, Kang W. (2015) Aesthetic responses to prototypicality and uniqueness of product design Marketing Letters |
| Townsend JD, Calantone RJ. (2014) Evolution and transformation of innovation in the global automotive industry Journal of Product Innovation Management. 31: 4-7 |
| Townsend JD, Kang W, Montoya MM, et al. (2013) Brand-Specific design effects: Form and function Journal of Product Innovation Management. 30: 994-1008 |
| Townsend JD, Montoya MM, Calantone RJ. (2011) Form and function: A matter of perspective Journal of Product Innovation Management. 28: 374-377 |
| Calantone RJ, Yeniyurt S, Townsend JD, et al. (2010) The effects of competition in short product life-cycle markets: The case of motion pictures Journal of Product Innovation Management. 27: 349-361 |