Richard L. Flight, Ph.D.
Affiliations: | 2007 | The University of Alabama, Tuscaloosa, AL |
Area:
Marketing Business AdministrationGoogle:
"Richard Flight"Parents
Sign in to add mentor| Giles D'Souza | grad student | 2007 | University of Alabama | |
| (Innovation characteristics and their influence on the rate of diffusion.) | ||||
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Publications
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| Coker KK, Flight RL, Valle KN. (2017) Social entrepreneurship: the role of national leadership culture Journal of Research in Marketing and Entrepreneurship. 19: 125-139 |
| Flight RL, Coker KK. (2016) Brand constellations: reflections of the emotional self Journal of Product & Brand Management. 25: 134-147 |
| Flight RL, Sacramento D. (2015) Brand Attachment and the Compulsive Buyer The International Journal of Academic Research in Business and Social Sciences. 5: 157-171 |
| Flight RL, Rountree MM, Beatty SE. (2012) Feeling The Urge: Affect in Impulsive and Compulsive Buying The Journal of Marketing Theory and Practice. 20: 453-466 |
| Flight RL, Allaway AW, Kim WM, et al. (2011) A study of perceived innovation characteristics across cultures and stages of diffusion Journal of Marketing Theory and Practice. 19: 109-125 |
| Flight RL, D'Souza G, Allaway AW. (2011) Characteristics-based innovation adoption: Scale and model validation Journal of Product and Brand Management. 20: 343-355 |
| Flight RL, Henley JR, Robicheaux RA. (2008) A market-level model of relationship regulation Journal of Business Research. 61: 850-858 |