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Robin J. Ritchie, Ph.D.

Affiliations: 
2005 University of British Columbia, Vancouver, Vancouver, BC, Canada 
Area:
Marketing Business Administration
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Peter R. Darke grad student 2005 UBC
 (Giving advertisers the benefit of the doubt: Trust, cooperative communication, and consumer acceptance of implication in advertising.)

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Viswanathan M, Sridharan S, Ritchie R, et al. (2012) Marketing interactions in subsistence marketplaces: A bottom-up approach to designing public policy Journal of Public Policy and Marketing. 31: 159-177
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