B. A. Cudmore, Ph.D.
Affiliations: | 2000 | University of South Carolina, Columbia, SC |
Area:
Marketing Business AdministrationGoogle:
"B. Cudmore"Parents
Sign in to add mentorRandall L. Ross | grad student | 2000 | University of South Carolina | |
(The effect of store image, package and price similarity on consumer perceptions of store brand quality.) |