Dawn Iacobucci
Affiliations: | Vanderbilt University, Nashville, TN |
Area:
Psychometrics, Social Networks, Services MarketingGoogle:
"Dawn Iacobucci"Cross-listing: AAA tree
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Publications
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| Moon S, Kim M, Iacobucci D. (2020) Content analysis of fake consumer reviews by survey-based text categorization International Journal of Research in Marketing |
| Kim M, Moon S, Iacobucci D. (2019) The Influence of Global Brand Distribution on Brand Popularity on Social Media Journal of International Marketing. 27: 22-38 |
| Iacobucci D. (2019) A Challenge within Macromarketing: Global Disasters: Journal of Macromarketing. 39: 334-338 |
| Riquelme IP, Román S, Cuestas PJ, et al. (2019) The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness Journal of Interactive Marketing. 47: 35-52 |
| Iacobucci D, McBride R, Popovich DL, et al. (2018) In Social Network Analysis, Which Centrality Index Should I Use?: Theoretical Differences and Empirical Similarities among Top Centralities Journal of Methods and Measurement in the Social Sciences. 8: 72-99 |
| Rouziou M, Dugan R, Rouziès D, et al. (2018) Brand assets and pay fairness as two routes to enhancing social capital in sales organizations Journal of Personal Selling and Sales Management. 38: 191-204 |
| Mulcahy R, Russell-Bennett R, Iacobucci D. (2018) Designing gamified apps for sustainable consumption: A field study Journal of Business Research. 106: 377-387 |
| Iacobucci D, McBride R, Popovich DL. (2017) Eigenvector Centrality: Illustrations Supporting the Utility of Extracting More Than One Eigenvector to Obtain Additional Insights into Networks and Interdependent Structures Journal of Social Structure. 18: 1 |
| Iacobucci D, Hoeffler S. (2016) Leveraging Social Networks to Develop Radically New Products Journal of Product Innovation Management. 33: 217-223 |
| Ostrom AL, Iacobucci D. (2016) Retrospective: the effect of guarantees on consumers’ evaluation of services Journal of Services Marketing. 30: 373-376 |