| Year |
Citation |
Score |
| 2010 |
Hong J, Sternthal B. The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments Journal of Marketing Research. 47: 301-311. DOI: 10.1509/Jmkr.47.2.301 |
0.498 |
|
| 2010 |
Lee AY, Keller PA, Sternthal B. Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness Journal of Consumer Research. 36: 735-747. DOI: 10.1086/605591 |
0.462 |
|
| 2009 |
Malaviya P, Sternthal B. Parity Product Features Can Enhance or Dilute Brand Evaluation: The Influence of Goal Orientation and Presentation Format Journal of Consumer Research. 36: 112-121. DOI: 10.1086/595717 |
0.357 |
|
| 2009 |
Wan EW, Hong J, Sternthal B. The effect of regulatory orientation and decision strategy on brand judgments Journal of Consumer Research. 35: 1026-1038. DOI: 10.1086/593949 |
0.36 |
|
| 2009 |
Sternthal B, Bonezzi A. Consumer decision making and aging: A commentary Journal of Consumer Psychology. 19: 23-27. DOI: 10.1016/J.Jcps.2008.12.004 |
0.386 |
|
| 2008 |
Nam M, Sternthal B. The effects of a different category context on target brand evaluations Journal of Consumer Research. 35: 668-679. DOI: 10.1086/592128 |
0.511 |
|
| 2005 |
Tybout AM, Sternthal B, Malaviya P, Bakamitsos GA, Park S. Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease Journal of Consumer Research. 32: 76-85. DOI: 10.1086/426617 |
0.488 |
|
| 2004 |
Grant SJ, Malaviya P, Sternthal B. The Influence of Negation on Product Evaluations Journal of Consumer Research. 31: 583-591. DOI: 10.1086/425093 |
0.326 |
|
| 2001 |
Roehm ML, Sternthal B. The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies Journal of Consumer Research. 28: 257-272. DOI: 10.1086/322901 |
0.357 |
|
| 1999 |
Lee AY, Sternthal B. The Effects of Positive Mood on Memory Journal of Consumer Research. 26: 115-127. DOI: 10.1086/209554 |
0.41 |
|
| 1997 |
Malaviya P, Sternthal B. The Persuasive Impact of Message Spacing Journal of Consumer Psychology. 6: 233-255. DOI: 10.1207/S15327663Jcp0603_02 |
0.34 |
|
| 1996 |
Malaviya P, Kisielius J, Sternthal B. The effect of type of elaboration on advertisement processing and judgment Journal of Marketing Research. 33: 410-421. DOI: 10.2307/3152212 |
0.425 |
|
| 1996 |
Maheswaran D, Sternthal B, Gürhan Z. Acquisition and Impact of Consumer Expertise Journal of Consumer Psychology. 5: 115-133. DOI: 10.1207/S15327663Jcp0502_02 |
0.329 |
|
| 1991 |
Anand P, Sternthal B. Perceptual fluency and affect without recognition Memory &Amp; Cognition. 19: 293-300. PMID 1861615 DOI: 10.3758/Bf03211153 |
0.439 |
|
| 1990 |
Maheswaran D, Sternthal B. The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments Journal of Consumer Research. 17: 66-73. DOI: 10.1086/208537 |
0.486 |
|
| 1986 |
Kisielius J, Sternthal B. Examining the Vividness Controversy: An Availability-Valence Interpretation Journal of Consumer Research. 12: 418-431. DOI: 10.1086/208527 |
0.352 |
|
| 1984 |
Kisielius J, Sternthal B. Detecting and Explaining Vividness Effects in Attitudinal Judgments Journal of Marketing Research. 21: 54-64. DOI: 10.1177/002224378402100106 |
0.308 |
|
| 1984 |
Hannah DB, Sternthal B. Detecting and Explaining the Sleeper Effect Journal of Consumer Research. 11: 632-642. DOI: 10.1086/209000 |
0.318 |
|
| 1983 |
Tybout AM, Sternthal B, Calder BJ. Information Availability as a Determinant of Multiple Request Effectiveness Journal of Marketing Research. 20: 280-290. DOI: 10.1177/002224378302000306 |
0.34 |
|
| 1981 |
Tybout AM, Calder BJ, Sternthal B. Using Information Processing Theory to Design Marketing Strategies Journal of Marketing Research. 18: 73-79. DOI: 10.1177/002224378101800107 |
0.417 |
|
| 1980 |
Calder BJ, Sternthal B. Television Commercial Wearout: An Information Processing View: Journal of Marketing Research. 17: 173-186. DOI: 10.2307/3150928 |
0.451 |
|
| 1978 |
Sternthal B, Phillips LW, Dholakia R. The persuasive effect of source credibility: a situational analysis. Public Opinion Quarterly. 42: 285-314. PMID 10297222 DOI: 10.1086/268454 |
0.361 |
|
| 1978 |
Sternthal B, Dholakia R, Leavitt C. The Persuasive Effect of Source Credibility: Tests of Cognitive Response Journal of Consumer Research. 4: 252-260. DOI: 10.1086/208704 |
0.355 |
|
| 1977 |
Phillips LW, Sternthal B. Age Differences in Information Processing: A Perspective on the Aged Consumer: Journal of Marketing Research. 14: 444-457. DOI: 10.1177/002224377701400402 |
0.332 |
|
| 1974 |
Sternthal B, Craig CS. Fear Appeals: Revisited and Revised Journal of Consumer Research. 1: 22-34. DOI: 10.1086/208597 |
0.306 |
|
| 1973 |
Sternthal B, Craig CS. Humor in Advertising Journal of Marketing. 37: 12-18. DOI: 10.1177/002224297303700403 |
0.301 |
|
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