Parents
Sign in to add mentor| Mira Lee | grad student | Michigan State | |
| Esther Thorson | grad student | University of Missouri |
BETA: Related publications
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Publications
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| Lee J, Kim S. (2019) Social media advertising: The role of personal and societal norms in page like ads on Facebook Journal of Marketing Communications. 1-14 |
| Hwang Y, Lee J, Kim S, et al. (2018) Mobile game users' evaluations of in-game advertising: role of multitasking and persuasion knowledge International Journal of Mobile Communications. 16: 557 |
| Ham C, Lee J, Hayes JL, et al. (2018) Exploring sharing behaviors across social media platforms International Journal of Market Research. 61: 157-177 |
| Park H, Kim S, Lee J. (2018) Native advertising in mobile applications: Thinking styles and congruency as moderators Journal of Marketing Communications. 26: 575-595 |
| Yoon TL, Cynn HS, Choi SA, et al. (2016) Effect of the craniocervical brace on craniocervical angle, thoracic kyphosis angle, and trunk extensor muscle activity during typing in subjects with forward head posture. Work (Reading, Mass.) |
| Kim S, Lee J, Hwang Y, et al. (2016) Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge International Journal of Mobile Communications. 14: 203 |
| Lee J, Kim S, Ham C. (2016) A Double-Edged Sword? Predicting Consumers’ Attitudes Toward and Sharing Intention of Native Advertising on Social Media American Behavioral Scientist. 60: 1425-1441 |
| Lee J, Kim M, Ham C, et al. (2016) Do you want me to watch this ad on social media?: The effects of norms on online video ad watching Journal of Marketing Communications. 23: 456-472 |
| Kim S, Lee J, Yoon D. (2015) Norms in Social Media: The Application of Theory of Reasoned Action and Personal Norms in Predicting Interactions With Facebook Page Like Ads Communication Research Reports. 32: 322-331 |
| Ham CD, Lee J, Lee HS. (2014) Understanding consumers' creating behaviour in social media: an application of uses and gratifications and the theory of reasoned action International Journal of Internet Marketing and Advertising. 8: 241 |