36 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2023 Malika M, Ghoshal T, Mathur P, Maheswaran D. Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation. Journal of the Academy of Marketing Science. 1-23. PMID 37359268 DOI: 10.1007/s11747-023-00938-2  0.552
2017 Pang J, Keh HT, Li X, Maheswaran D. "Every coin has two sides": The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice Journal of Consumer Psychology. 27: 218-230. DOI: 10.1016/J.Jcps.2016.10.001  0.471
2016 Mathur P, Chun HH, Maheswaran D. Consumer mindsets and self-enhancement: Signaling versus learning Journal of Consumer Psychology. 26: 142-152. DOI: 10.1016/J.Jcps.2015.06.007  0.614
2015 So J, Achar C, Han D, Agrawal N, Duhachek A, Maheswaran D. The psychology of appraisal: Specific emotions and decision-making Journal of Consumer Psychology. 25: 359-371. DOI: 10.1016/J.Jcps.2015.04.003  0.525
2014 Chen CY, Mathur P, Maheswaran D. The effects of country-related affect on product evaluations Journal of Consumer Research. 41: 1033-1046. DOI: 10.1086/678194  0.6
2013 Mathur P, Jain SP, Hsieh MH, Lindsey CD, Maheswaran D. The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies Organizational Behavior and Human Decision Processes. 122: 141-151. DOI: 10.1016/J.Obhdp.2013.05.002  0.566
2013 Schaffner D, Mathur P, Maheswaran D, Herrmann A. Hedonism versus accuracy: The influence of motivation and affect on the evaluation of multiple gains and losses Review of Managerial Science. 7: 417-441. DOI: 10.1007/S11846-012-0090-0  0.624
2012 Mathur P, Jain SP, Maheswaran D. Consumers' implicit theories about personality influence their brand personality judgments Journal of Consumer Psychology. 22: 545-557. DOI: 10.1016/J.Jcps.2012.01.005  0.596
2009 Jain SP, Mathur P, Maheswaran D. The influence of consumers' lay theories on approach/avoidance motivation Journal of Marketing Research. 46: 56-65. DOI: 10.1509/Jmkr.46.1.56  0.626
2009 Maheswaran D. Journal of Consumer Psychology. The Official Journal of The Society for Consumer Psychology Journal of Consumer Psychology. 19: 247-248. DOI: 10.1016/J.Jcps.2009.06.003  0.332
2007 Jain SP, Lindsey C, Agrawal N, Maheswaran D. For better or for worse? Valenced comparative frames and regulatory focus Journal of Consumer Research. 34: 57-65. DOI: 10.1086/513046  0.582
2006 Maheswaran D. On the Path to Knowledge Development Journal of Consumer Psychology. 16: 321-323. DOI: 10.1207/S15327663Jcp1604_1  0.361
2006 Maheswaran D, Cathy YC. Notion equity: Incidental emotions in country-of origin effects Journal of Consumer Research. 33: 370-376. DOI: 10.1086/508521  0.356
2006 Jain SP, Agrawal N, Maheswaran D. When more may be less: The effects of regulatory focus on responses to different comparative frames Journal of Consumer Research. 33: 91-98. DOI: 10.1086/504139  0.579
2006 Johar GV, Maheswaran D, Peracchio LA. MAPping the frontiers: Theoretical advances in consumer research on memory, affect, and persuasion Journal of Consumer Research. 33: 139-149. DOI: 10.1086/500493  0.412
2005 Agrawal N, Maheswaran D. The effects of self-construal and commitment on persuasion Journal of Consumer Research. 31: 841-849. DOI: 10.1086/426620  0.499
2005 Agrawal N, Maheswaran D. Motivated reasoning in outcome-bias effects Journal of Consumer Research. 31: 798-805. DOI: 10.1086/426614  0.53
2004 Maheswaran D, Agrawal N. Motivational and cultural variations in mortality salience effects: Contemplations on terror management theory and consumer behavior Journal of Consumer Psychology. 14: 213-218. DOI: 10.1207/S15327663Jcp1403_3  0.522
2004 Meyers-Levy J, Maheswaran D. Exploring Message Framing Outcomes When Systematic, Heuristic, or Both Types of Processing Occur Journal of Consumer Psychology. 14: 159-167. DOI: 10.1207/S15327663Jcp1401  0.456
2002 Jacoby J, Morrin M, Jaccard J, Gurhan Z, Kuss A, Maheswaran D. Mapping attitude formation as a function of information input: Online processing models of attitude formation Journal of Consumer Psychology. 12: 21-34. DOI: 10.1207/S15327663Jcp1201_03  0.332
2000 Gürhan-Canli Z, Maheswaran D. Cultural variations in country of origin effects Journal of Marketing Research. 37: 309-317. DOI: 10.1509/Jmkr.37.3.309.18778  0.337
2000 Jain SP, Buchanan B, Maheswaran D. Comparative Versus Noncomparative Advertising: The Moderating Impact of Prepurchase Attribute Verifiability Journal of Consumer Psychology. 9: 201-211. DOI: 10.1207/S15327663Jcp0904_2  0.305
2000 Maheswaran D, Shavitt S. Issues and New Directions in Global Consumer Psychology Journal of Consumer Psychology. 9: 59-66. DOI: 10.1207/S15327663Jcp0902_1  0.394
2000 Gürhan-Canli Z, Maheswaran D. Determinants of country-of-origin evaluations Journal of Consumer Research. 27: 96-108. DOI: 10.1086/314311  0.378
2000 Jain SP, Maheswaran D. Motivated reasoning: A depth-of-processing perspective Journal of Consumer Research. 26: 358-371. DOI: 10.1086/209568  0.413
1998 Gürhan-Canli Z, Maheswaran D. The effects of extensions on brand name dilution and enhancement Journal of Marketing Research. 35: 464-473. DOI: 10.1177/002224379803500405  0.426
1997 Aaker JL, Maheswaran D. The effect of cultural orientation on persuasion Journal of Consumer Research. 24: 315-328. DOI: 10.1086/209513  0.353
1996 Maheswaran D, Sternthal B, Gürhan Z. Acquisition and Impact of Consumer Expertise Journal of Consumer Psychology. 5: 115-133. DOI: 10.1207/S15327663Jcp0502_02  0.315
1994 Chaiken S, Maheswaran D. Heuristic processing can bias systematic processing: effects of source credibility, argument ambiguity, and task importance on attitude judgment. Journal of Personality and Social Psychology. 66: 460-73. PMID 8169760 DOI: 10.1037//0022-3514.66.3.460  0.345
1994 Maheswaran D. Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations Journal of Consumer Research. 21: 354-365. DOI: 10.1086/209403  0.376
1992 Meyers-Levy J, Maheswaran D. When Timing Matters: The Influence of Temporal Distance on Consumers' Affective and Persuasive Responses Journal of Consumer Research. 19: 424-433. DOI: 10.1086/209312  0.381
1992 Maheswaran D, Mackie DM, Chaiken S. Brand name as a heuristic cue: The effects of task importance and expectancy confirmation on consumer judgments Journal of Consumer Psychology. 1: 317-336. DOI: 10.1016/S1057-7408(08)80058-7  0.414
1991 Maheswaran D, Chaiken S. Promoting systematic processing in low-motivation settings: effect of incongruent information on processing and judgment. Journal of Personality and Social Psychology. 61: 13-25. PMID 1890583 DOI: 10.1037//0022-3514.61.1.13  0.367
1991 Meyers-Levy J, Maheswaran D. Exploring Differences in Males' and Females' Processing Strategies Journal of Consumer Research. 18: 63-70. DOI: 10.1086/209241  0.365
1990 Maheswaran D, Meyers-Levy J. The influence of message framing and issue involvement. Journal of Marketing Research. 27: 361-367. DOI: 10.2307/3172593  0.407
1990 Maheswaran D, Sternthal B. The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments Journal of Consumer Research. 17: 66-73. DOI: 10.1086/208537  0.364
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