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Pragya Mathur, Ph.D. - Publications

Affiliations: 
2008 New York University, Graduate School of Business Administration 
Area:
Marketing Business Administration, Social Psychology
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9 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2023 Malika M, Ghoshal T, Mathur P, Maheswaran D. Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation. Journal of the Academy of Marketing Science. 1-23. PMID 37359268 DOI: 10.1007/s11747-023-00938-2  0.609
2020 Mathur P, Jain SS. Not all that glitters is golden: The impact of procedural fairness perceptions on firm evaluations and customer satisfaction with favorable outcomes Journal of Business Research. 117: 357-367. DOI: 10.1016/J.Jbusres.2020.06.006  0.32
2016 Mathur P, Chun HH, Maheswaran D. Consumer mindsets and self-enhancement: Signaling versus learning Journal of Consumer Psychology. 26: 142-152. DOI: 10.1016/J.Jcps.2015.06.007  0.63
2014 Chen CY, Mathur P, Maheswaran D. The effects of country-related affect on product evaluations Journal of Consumer Research. 41: 1033-1046. DOI: 10.1086/678194  0.609
2014 Mathur P, Block L, Yucel-Aybat O. The effects of goal progress cues: An implicit theory perspective Journal of Consumer Psychology. 24: 484-496. DOI: 10.1016/J.Jcps.2014.03.003  0.388
2013 Mathur P, Jain SP, Hsieh MH, Lindsey CD, Maheswaran D. The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies Organizational Behavior and Human Decision Processes. 122: 141-151. DOI: 10.1016/J.Obhdp.2013.05.002  0.613
2013 Schaffner D, Mathur P, Maheswaran D, Herrmann A. Hedonism versus accuracy: The influence of motivation and affect on the evaluation of multiple gains and losses Review of Managerial Science. 7: 417-441. DOI: 10.1007/S11846-012-0090-0  0.637
2012 Mathur P, Jain SP, Maheswaran D. Consumers' implicit theories about personality influence their brand personality judgments Journal of Consumer Psychology. 22: 545-557. DOI: 10.1016/J.Jcps.2012.01.005  0.635
2009 Jain SP, Mathur P, Maheswaran D. The influence of consumers' lay theories on approach/avoidance motivation Journal of Marketing Research. 46: 56-65. DOI: 10.1509/Jmkr.46.1.56  0.655
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