| Year |
Citation |
Score |
| 2020 |
Liu J, Toubia O. Search query formation by strategic consumers Qme-Quantitative Marketing and Economics. 18: 155-194. DOI: 10.1007/S11129-019-09217-3 |
0.301 |
|
| 2019 |
Toubia O, Iyengar G, Bunnell R, Lemaire A. Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption: Journal of Marketing Research. 56: 18-36. DOI: 10.1177/0022243718820559 |
0.31 |
|
| 2019 |
Johnson EJ, Meier S, Toubia O. What’s the Catch? Suspicion of Bank Motives and Sluggish Refinancing Review of Financial Studies. 32: 467-495. DOI: 10.1093/Rfs/Hhy061 |
0.369 |
|
| 2018 |
Yang L, Toubia O, Jong Md. Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments Journal of Marketing Research. 55: 783-800. DOI: 10.1509/Jmr.15.0474 |
0.369 |
|
| 2018 |
Liu J, Toubia O. A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries Marketing Science. 37: 930-952. DOI: 10.1287/Mksc.2018.1112 |
0.368 |
|
| 2015 |
Yang L(, Toubia O, Jong MGD. A Bounded Rationality Model of Information Search and Choice in Preference Measurement Journal of Marketing Research. 52: 166-183. DOI: 10.1509/Jmr.13.0288 |
0.364 |
|
| 2015 |
Luo L, Toubia O. Improving Online Idea Generation Platforms and Customizing the Task Structure on the Basis of Consumers' Domain-Specific Knowledge Journal of Marketing. 79: 100-114. DOI: 10.1509/Jm.13.0212 |
0.349 |
|
| 2015 |
Pham MT, Faraji-Rad A, Toubia O, Lee L. Affect as an ordinal system of utility assessment Organizational Behavior and Human Decision Processes. 131: 81-94. DOI: 10.1016/J.Obhdp.2015.08.003 |
0.304 |
|
| 2014 |
Toubia O, Goldenberg J, Garcia R. Improving penetration forecasts using social interactions data Management Science. 60: 3049-3066. DOI: 10.1287/Mnsc.2014.1954 |
0.329 |
|
| 2013 |
Toubia O, Evgeniou T, Johnson E, Delquié P. Dynamic experiments for estimating preferences: An adaptive method of eliciting time and risk parameters Management Science. 59: 613-640. DOI: 10.1287/Mnsc.1120.1570 |
0.399 |
|
| 2013 |
Toubia O, Stephen AT. Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter? Marketing Science. 32: 368-392. DOI: 10.1287/Mksc.2013.0773 |
0.316 |
|
| 2012 |
Toubia O, Jong MGd, Stieger D, Füller J. Measuring Consumer Preferences Using Conjoint Poker Marketing Science. 31: 138-156. DOI: 10.1287/Mksc.1110.0672 |
0.384 |
|
| 2010 |
Hauser JR, Toubia O, Evgeniou T, Befurt R, Dzyabura D. Disjunctions of conjunctions, cognitive simplicity, and consideration sets Journal of Marketing Research. 47: 485-496. DOI: 10.1509/Jmkr.47.3.485 |
0.372 |
|
| 2008 |
Abernethy J, Evgeniou T, Toubia O, Vert JP. Eliciting consumer preferences using robust adaptive choice questionnaires Ieee Transactions On Knowledge and Data Engineering. 20: 145-155. DOI: 10.1109/Tkde.2007.190632 |
0.403 |
|
| 2008 |
Netzer O, Toubia O, Bradlow ET, Dahan E, Evgeniou T, Feinberg FM, Feit EM, Hui SK, Johnson J, Liechty JC, Orlin JB, Rao VR. Beyond conjoint analysis: Advances in preference measurement Marketing Letters. 19: 337-354. DOI: 10.1007/S11002-008-9046-1 |
0.368 |
|
| 2007 |
Evgeniou T, Pontil M, Toubia O. A convex optimization approach to modeling consumer heterogeneity in conjoint estimation Marketing Science. 26: 805-818. DOI: 10.1287/Mksc.1070.0291 |
0.382 |
|
| 2007 |
Toubia O, Florès L. Adaptive Idea Screening Using Consumers Marketing Science. 26: 342-360. DOI: 10.1287/Mksc.1070.0273 |
0.33 |
|
| 2007 |
Toubia O, Hauser J, Garcia R. Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application Marketing Science. 26: 596-610. DOI: 10.1287/Mksc.1060.0257 |
0.401 |
|
| 2007 |
Toubia O, Hauser JR. Research note - On managerially efficient experimental designs Marketing Science. 26: 851-858. DOI: 10.1287/Mksc.1060.0244 |
0.41 |
|
| 2006 |
Toubia O. Idea Generation, Creativity, and Incentives Marketing Science. 25: 411-425. DOI: 10.1287/Mksc.1050.0166 |
0.402 |
|
| 2005 |
Hauser JR, Toubia O. The impact of utility balance and endogeneity in conjoint analysis Marketing Science. 24: 498-507. DOI: 10.1287/Mksc.1040.0108 |
0.409 |
|
| 2004 |
Toubia O, Hauser JR, Simester DI. Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis Journal of Marketing Research. 41: 116-131. DOI: 10.1509/Jmkr.41.1.116.25082 |
0.415 |
|
| 2003 |
Toubia O, Simester DI, Hauser JR, Dahan E. Fast Polyhedral Adaptive Conjoint Estimation Marketing Science. 22: 273-303. DOI: 10.1287/Mksc.22.3.273.17743 |
0.394 |
|
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