Eric T. Bradlow - Publications

Affiliations: 
University of Pennsylvania, Philadelphia, PA, United States 
Area:
Marketing Business Administration, General Economics, Statistics

73 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2017 Bradlow ET, Gangwar M, Kopalle P, Voleti S. The Role of Big Data and Predictive Analytics in Retailing Journal of Retailing. 93: 79-95. DOI: 10.1016/J.Jretai.2016.12.004  0.372
2014 Kim HJ, Park YH, Bradlow ET, Ding M. PIE: A holistic preference concept and measurement model Journal of Marketing Research. 51: 335-351. DOI: 10.1509/Jmr.10.0406  0.378
2014 Bertsimas D, Bradlow E, Gans N, Gupta A. Introduction to the Special Issue on Business Analytics Management Science. 60: 1351-1351. DOI: 10.1287/Mnsc.2014.1990  0.33
2014 Neslin SA, Jerath K, Bodapati A, Bradlow ET, Deighton J, Gensler S, Lee L, Montaguti E, Telang R, Venkatesan R, Verhoef PC, Zhang ZJ. The interrelationships between brand and channel choice Marketing Letters. 25: 319-330. DOI: 10.1007/S11002-014-9305-2  0.35
2013 Feit EM, Wang P, Bradlow ET, Fader PS. Fusing aggregate and disaggregate data with an application to multiplatform media consumption Journal of Marketing Research. 50: 348-364. DOI: 10.1509/Jmr.11.0431  0.37
2013 Aral S, Bodapati A, Bradlow E, Evgeniou T, Godes D, Goldstein D, Kannan P, Lenk P, McCulloch R, Mela C, Netzer O, Pauwels K, Rossi P, Toubia O. Call for Papers—Marketing ScienceSpecial Issue on Big Data: Integrating Marketing, Statistics, and Computer Science Marketing Science. 32: 678-678. DOI: 10.1287/Mksc.2013.0794  0.364
2013 Zhang Y, Bradlow ET, Small DS. New measures of clumpiness for incidence data Journal of Applied Statistics. 40: 2533-2548. DOI: 10.1080/02664763.2013.818627  0.369
2012 Hui SK, Bradlow ET. Bayesian multi-resolution spatial analysis with applications to marketing Quantitative Marketing and Economics. 10: 419-452. DOI: 10.2139/Ssrn.1856204  0.382
2012 Mcshane BB, Bradlow ET, Berger J. Visual influence and social groups Journal of Marketing Research. 49: 854-871. DOI: 10.1509/Jmr.11.0223  0.328
2012 Bertsimas D, Bradlow E, Gans N, Gupta A. Call for Papers—Special Issue ofManagement Science: Business Analytics Management Science. 58: 1777-1777. DOI: 10.1287/Mnsc.1120.1637  0.416
2012 Bertsimas D, Bradlow E, Gans N, Gupta A. Call for Papers—Special Issue of Management Science: Business Analytics Management Science. DOI: 10.1287/Mnsc.1120.1555  0.347
2011 Lee TY, Bradlow ET. Automated marketing research using online customer reviews Journal of Marketing Research. 48: 881-894. DOI: 10.1509/Jmkr.48.5.881  0.382
2011 Gordon BR, Thomadsen R, Bradlow ET, Dubé J, Staelin R. Foreword—Revisiting the Workshop on Quantitative Marketing and Structural Econometrics Marketing Science. 30: 945-949. DOI: 10.1287/Mksc.1110.0677  0.359
2011 Bradlow ET. 2010 Guest Area Editors and Ad Hoc Reviewers Marketing Science. 30: 191-194. DOI: 10.1287/Mksc.1100.0625  0.323
2010 Wang X, Baldwin S, Wainer H, Bradlow ET, Reeve BB, Smith AW, Bellizzi KM, Baumgartner KB. Using Testlet Response Theory to analyze data from a survey of attitude change among breast cancer survivors. Statistics in Medicine. 29: 2028-44. PMID 20683894 DOI: 10.1002/Sim.3945  0.352
2010 Musalem A, Olivares M, Bradlow ET, Terwiesch C, Corsten D. Structural estimation of the effect of out-of-stocks Management Science. 56: 1180-1197. DOI: 10.1287/Mnsc.1100.1170  0.41
2010 Bradlow ET. It's never good-bye to marketing science Marketing Science. 29: 963. DOI: 10.1287/Mksc.1100.0608  0.316
2010 Zaslavsky AM, Bradlow ET. Posterior predictive outlier detection using sample reweighting Journal of Computational and Graphical Statistics. 19: 790-807. DOI: 10.1198/Jcgs.2010.08141  0.311
2010 Kaufman-Scarborough C, Morrin M, Bradlow ET. Improving the crystal ball: Harnessing consumer input to create retail prediction markets Journal of Research in Interactive Marketing. 4: 30-45. DOI: 10.1108/17505931011033542  0.372
2010 Ailawadi KL, Bradlow ET, Draganska M, Nijs V, Rooderkerk RP, Sudhir K, Wilbur KC, Zhang J. Empirical models of manufacturer-retailer interaction: A review and agenda for future research Marketing Letters. 21: 273-285. DOI: 10.1007/S11002-010-9107-0  0.38
2009 Chandon P, Hutchinson JW, Bradlow ET, Young SH. Does in-store marketing work? effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase Journal of Marketing. 73: 1-17. DOI: 10.1509/Jmkg.73.6.1  0.327
2009 Ding M, Park YH, Bradlow ET. Barter markets for conjoint analysis Management Science. 55: 1003-1017. DOI: 10.1287/Mnsc.1090.1003  0.393
2009 Bradlow ET. Marketing Science and the Financial Crisis Marketing Science. 28: 201. DOI: 10.1287/Mksc.1090.0488  0.412
2009 Hui SK, Fader PS, Bradlow ET. Path Data in Marketing: An Integrative Framework and Prospectus for Model Building Marketing Science. 28: 320-335. DOI: 10.1287/Mksc.1080.0400  0.424
2009 Bradlow ET. Statement from the editor regarding "'counting your customers' one by one: A hierarchical bayes extension to the Pareto/NBD Model" Marketing Science. 28: 554. DOI: 10.1287/Mksc.1080.0383  0.338
2009 Hui SK, Bradlow ET, Fader PS. Testing behavioral hypotheses using an integrated model of grocery store shopping path and purchase behavior Journal of Consumer Research. 36: 478-493. DOI: 10.1086/599046  0.322
2009 Musalem A, Bradlow ET, Raju JS. Bayesian estimation of random-coefficients choice models using aggregate data Journal of Applied Econometrics. 24: 490-516. DOI: 10.1002/Jae.1060  0.359
2008 Wang X, Bradlow ET, Wainer H, Muller ES. A Bayesian method for studying DIF: A cautionary tale filled with surprises and delights Journal of Educational and Behavioral Statistics. 33: 363-384. DOI: 10.3102/1076998607306080  0.322
2008 Musalem A, Bradlow ET, Raju JS. Who's got the coupon? Estimating consumer preferences and coupon usage from aggregate information Journal of Marketing Research. 45: 715-730. DOI: 10.1509/Jmkr.45.6.715  0.418
2008 Schweidel DA, Fader PS, Bradlow ET. Understanding service retention within and across cohorts using limited information Journal of Marketing. 72: 82-94. DOI: 10.1509/Jmkg.72.1.82  0.325
2008 Bradlow ET. Maximizing impact via database submissions Marketing Science. 27: 541. DOI: 10.1287/Mksc.1080.0453  0.394
2008 Bradlow ET. The scientific process at its best Marketing Science. 27: 323. DOI: 10.1287/Mksc.1080.0387  0.438
2008 Shugan SM, Bradlow ET. Database submissions Marketing Science. 27: 7-8. DOI: 10.1287/Mksc.1070.0346  0.362
2008 Schweidel DA, Fader PS, Bradlow ET. A bivariate timing model of customer acquisition and retention Marketing Science. 27: 829-843. DOI: 10.1287/Mksc.1070.0328  0.373
2008 McShane B, Adrian M, Bradlow ET, Fader PS. Count models based on weibull interarrival times Journal of Business and Economic Statistics. 26: 369-378. DOI: 10.1198/073500107000000278  0.372
2008 Netzer O, Toubia O, Bradlow ET, Dahan E, Evgeniou T, Feinberg FM, Feit EM, Hui SK, Johnson J, Liechty JC, Orlin JB, Rao VR. Beyond conjoint analysis: Advances in preference measurement Marketing Letters. 19: 337-354. DOI: 10.1007/S11002-008-9046-1  0.354
2008 Naik P, Wedel M, Bacon L, Bodapati A, Bradlow E, Kamakura W, Kreulen J, Lenk P, Madigan DM, Montgomery A. Challenges and opportunities in high-dimensional choice data analyses Marketing Letters. 19: 201-213. DOI: 10.1007/S11002-008-9036-3  0.413
2007 Bradlow ET, Park YH. Bayesian estimation of bid sequences in Internet auctions using a generalized record-breaking model Marketing Science. 26: 218-229. DOI: 10.1287/Mksc.1060.0225  0.387
2006 Schweidel DA, Bradlow ET, Williams P. A feature-based approach to assessing advertisement similarity Journal of Marketing Research. 43: 237-243. DOI: 10.1509/Jmkr.43.2.237  0.346
2006 Braun M, Fader PS, Bradlow ET, Kunreuther H. Modeling the "pseudodeductible" in insurance claims decisions Management Science. 52: 1258-1272. DOI: 10.1287/Mnsc.1060.0517  0.374
2006 Miller SJ, Bradlow ET, Dayaratna K. Closed-form Bayesian inferences for the logit model via polynomial expansions Quantitative Marketing and Economics. 4: 173-206. DOI: 10.1007/S11129-006-8129-7  0.342
2006 Zanutto EL, Bradlow ET. Data pruning in consumer choice models Quantitative Marketing and Economics. 4: 267-287. DOI: 10.1007/S11129-005-9000-Y  0.428
2005 Park YH, Bradlow ET. An integrated model for bidding behavior in Internet auctions: Whether, who, when, and how much Journal of Marketing Research. 42: 470-482. DOI: 10.1509/Jmkr.2005.42.4.470  0.356
2005 Wainer H, Wang XA, Skorupski WP, Bradlow ET. A Bayesian method for evaluating passing scores: The PPoP curve Journal of Educational Measurement. 42: 271-281. DOI: 10.1111/J.1745-3984.2005.00014.X  0.304
2005 Larson JS, Bradlow ET, Fader PS. An exploratory look at supermarket shopping paths International Journal of Research in Marketing. 22: 395-414. DOI: 10.1016/J.Ijresmar.2005.09.005  0.326
2005 Bradlow ET, Bronnenberg B, Russell GJ, Arora N, Bell DR, Duvvuri SD, Ter Hofstede F, Sismeiro C, Thomadsen R, Yang S. Spatial models in marketing Marketing Letters. 16: 267-278. DOI: 10.1007/S11002-005-5891-3  0.353
2005 Bradlow ET. Rejoinder for current issues and a ‘wish list’ for conjoint analysis: Rejoinders Applied Stochastic Models in Business and Industry. 21: 333-333. DOI: 10.1002/Asmb.V21:4/5  0.428
2005 Bradlow ET. Rejoinder for Current issues and a 'wish list' for conjoint analysis Applied Stochastic Models in Business and Industry. 21: 333. DOI: 10.1002/Asmb.564  0.365
2005 Bradlow ET. Current issues and a 'wish list' for conjoint analysis Applied Stochastic Models in Business and Industry. 21: 319-323. DOI: 10.1002/Asmb.559  0.364
2004 Bradlow ET, Hu Y, Ho TH. Modeling behavioral regularities of consumer learning in conjoint analysis Journal of Marketing Research. 41: 392-396. DOI: 10.1509/Jmkr.41.4.392.47020  0.378
2004 Wang X, Bradlow ET, Wainer H. User'S Guide For Scoright (Version 3.0): A Computer Program For Scoring Tests Built Of Testlets Including A Module For Covariate Analysis Ets Research Report Series. 2004: 59. DOI: 10.1002/J.2333-8504.2004.Tb01976.X  0.312
2003 Bradlow ET. Comment on "Comparing Harm Done by Mobility and Class Absence: Missing Students and Missing Data" Journal of Educational and Behavioral Statistics. 28: 289-290. DOI: 10.3102/10769986028003289  0.335
2002 Bradlow ET, Hoch SJ, Hutchinson JW. An assessment of basic computer proficiency among active Internet users: Test construction, calibration, antecedents and consequences Journal of Educational and Behavioral Statistics. 27: 237-253. DOI: 10.3102/10769986027003237  0.336
2002 Hoch SJ, Bradlow ET, Wansink B. Rejoinder to “The Variety of an Assortment: An Extension to the Attribute-Based Approach” Marketing Science. 21: 342-346. DOI: 10.1287/Mksc.21.3.342.141  0.333
2002 Marshall P, Bradlow ET. A unified approach to conjoint analysis models Journal of the American Statistical Association. 97: 674-682. DOI: 10.1198/016214502388618410  0.374
2002 Bradlow ET. Exploring repeated measures data sets for key features using Principal Components Analysis International Journal of Research in Marketing. 19: 167-179. DOI: 10.1016/S0167-8116(02)00065-4  0.389
2002 Wang X, Bradlow ET, Wainer H. A general Bayesian model for testlets: Theory and applications Applied Psychological Measurement. 26: 109-128. DOI: 10.1002/J.2333-8504.2002.Tb01869.X  0.356
2001 Bradlow ET, Weiss RE. Outlier Measures and Norming Methods for Computerized Adaptive Tests Journal of Educational and Behavioral Statistics. 26: 85-104. DOI: 10.3102/10769986026001085  0.303
2001 Bradlow ET, Fitzsimons GJ. Subscale distance and item clustering effects in self-administered surveys: A new metric Journal of Marketing Research. 38: 254-261. DOI: 10.1509/Jmkr.38.2.254.18837  0.359
2001 Bradlow ET, Fader PS. A Bayesian Lifetime Model for the “Hot 100” Billboard Songs Journal of the American Statistical Association. 96: 368-381. DOI: 10.1198/016214501753168091  0.313
2001 Wang X, Bradlow ET, Wainer H. User'S Guide For Scoright (Version 1.2): A Computer Program For Scoring Tests Built Of Testlets Ets Research Report Series. 2001. DOI: 10.1002/J.2333-8504.2001.Tb01848.X  0.305
2000 Bradlow ET, Rao VR. A hierarchical Bayes model for assortment choice Journal of Marketing Research. 37: 259-268. DOI: 10.1509/Jmkr.37.2.259.18733  0.42
1999 Montgomery AL, Bradlow ET. Why analyst overconfidence about the functional form of demand models can lead to overpricing Marketing Science. 18: 569-583. DOI: 10.1287/Mksc.18.4.569  0.38
1999 Hoch SJ, Bradlow ET, Wansink B. The variety of an assortment Marketing Science. 18: 527-546. DOI: 10.1287/Mksc.18.4.527  0.342
1999 Bradlow ET, Zaslavsky AM. A Hierarchical Latent Variable Model for Ordinal Data from a Customer Satisfaction Survey with "No Answer" Responses Journal of the American Statistical Association. 94: 43-52. DOI: 10.1080/01621459.1999.10473817  0.375
1999 Bradlow ET, Wainer H, Wang X. A Bayesian random effects model for testlets Psychometrika. 64: 153-168. DOI: 10.1002/J.2333-8504.1998.Tb01752.X  0.372
1998 Bradlow ET, Thomas N. Item Response Theory Models Applied to Data Allowing Examinee Choice Journal of Educational and Behavioral Statistics. 23: 236-243. DOI: 10.3102/10769986023003236  0.359
1998 Bradlow ET, Weiss RE, Cho M. Bayesian Identification of Outliers in Computerized Adaptive Tests Journal of the American Statistical Association. 93: 910-919. DOI: 10.1080/01621459.1998.10473747  0.329
1997 Bradlow ET, Zaslavsky AM. Case influence analysis in bayesian inference Journal of Computational and Graphical Statistics. 6: 314-331. DOI: 10.1080/10618600.1997.10474745  0.319
1997 Bradlow ET. A Note on Multivariable Testing in Marketing Research Chance. 10: 11-13. DOI: 10.1080/09332480.1997.10542034  0.347
1996 Bradlow ET. Teacher’s Corner: Negative Information and The Three-Parameter Logistic Model Journal of Educational and Behavioral Statistics. 21: 179-185. DOI: 10.3102/10769986021002179  0.332
1996 Bradlow ET. Negative Information and the Three-Parameter Logistic Model Journal of Educational and Behavioral Statistics. 21: 179-185. DOI: 10.2307/1165216  0.332
1996 Wainer H, Bradlow ET. On The Consequences Of Some Test Rescoring Policies Ets Research Report Series. 1996. DOI: 10.1002/J.2333-8504.1996.Tb01714.X  0.31
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