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Peter J. Lenk - Publications

Affiliations: 
University of Michigan, Ann Arbor, Ann Arbor, MI 
Area:
Management Business Administration, Statistics
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45 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Mintz O, Gilbride TJ, Lenk P, Currim IS. The right metrics for marketing-mix decisions International Journal of Research in Marketing. DOI: 10.1016/J.Ijresmar.2020.08.003  0.331
2019 Jo S, Choi T, Park B, Lenk P. bsamGP: An R Package for Bayesian Spectral Analysis Models Using Gaussian Process Priors Journal of Statistical Software. 90: 1-41. DOI: 10.18637/Jss.V090.I10  0.481
2018 Dotson JP, Howell JR, Brazell JD, Otter T, Lenk PJ, Maceachern S, Allenby GM. A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations Journal of Marketing Research. 55: 35-47. DOI: 10.1509/Jmr.13.0240  0.429
2017 Lenk PJ, Choi T. Bayesian analysis of shape-restricted functions using Gaussian process priors Statistica Sinica. 27: 43-69. DOI: 10.5705/Ss.202015.0096  0.309
2013 Aral S, Bodapati A, Bradlow E, Evgeniou T, Godes D, Goldstein D, Kannan P, Lenk P, McCulloch R, Mela C, Netzer O, Pauwels K, Rossi P, Toubia O. Call for Papers—Marketing ScienceSpecial Issue on Big Data: Integrating Marketing, Statistics, and Computer Science Marketing Science. 32: 678-678. DOI: 10.1287/Mksc.2013.0794  0.31
2012 Bacon L, Lenk P. Augmenting discrete-choice data to identify common preference scales for inter-subject analyses Quantitative Marketing and Economics. 10: 453-474. DOI: 10.1007/S11129-012-9124-9  0.378
2011 Lenk P. A comparison of generalized multinomial logit (GMNL) and latent class approaches to studying consumer heterogeneity with some extensions of the GMNL model by Peter J. Lenk Applied Stochastic Models in Business and Industry. 27: 580-583. DOI: 10.1002/Asmb.941  0.468
2010 Gilbride TJ, Lenk PJ. Posterior predictive model checking: An application to multivariate normal heterogeneity Journal of Marketing Research. 47: 896-909. DOI: 10.1509/Jmkr.47.5.896  0.456
2010 Batra R, Lenk P, Wedel M. Brand extension strategy planning: Empirical estimation of brand-category personality fit and atypicality Journal of Marketing Research. 47: 335-347. DOI: 10.1509/Jmkr.47.2.335  0.427
2009 Lenk P, Orme B. The value of informative priors in Bayesian inference with sparse data Journal of Marketing Research. 46: 832-845. DOI: 10.1509/Jmkr.46.6.832  0.437
2009 Zeithammer R, Lenk P. Statistical Benefits of Choices from Subsets Journal of Marketing Research. 46: 816-831. DOI: 10.1509/Jmkr.46.6.816  0.435
2009 Lenk P. Simulation Pseudo-Bias Correction to the Harmonic Mean Estimator of Integrated Likelihoods Journal of Computational and Graphical Statistics. 18: 941-960. DOI: 10.1198/Jcgs.2009.08022  0.413
2009 Lawrence KA, Lenk P, Quinn RE. Behavioral complexity in leadership: The psychometric properties of a new instrument to measure behavioral repertoire Leadership Quarterly. 20: 87-102. DOI: 10.1016/J.Leaqua.2009.01.014  0.345
2008 Gilbride TJ, Lenk PJ, Brazell JD. Market share constraints and the loss function in choice-based conjoint analysis Marketing Science. 27: 995-1011. DOI: 10.1287/Mksc.1080.0369  0.389
2008 Kadam A, Lenk P. Bayesian inference for issuer heterogeneity in credit ratings migration Journal of Banking and Finance. 32: 2267-2274. DOI: 10.1016/J.Jbankfin.2007.12.043  0.386
2008 Naik P, Wedel M, Bacon L, Bodapati A, Bradlow E, Kamakura W, Kreulen J, Lenk P, Madigan DM, Montgomery A. Challenges and opportunities in high-dimensional choice data analyses Marketing Letters. 19: 201-213. DOI: 10.1007/S11002-008-9036-3  0.36
2006 Lenk P, Wedel M, Böckenholt U. Bayesian estimation of circumplex models subject to prior theory constraints and scale-usage bias Psychometrika. 71: 33-55. DOI: 10.1007/S11336-001-0958-4  0.431
2006 Zeithammer R, Lenk P. Bayesian Estimation of Multivariate Normal Models when Dimensions are Absent Qme-Quantitative Marketing and Economics. 4: 241-265. DOI: 10.1007/S11129-005-9006-5  0.438
2005 Allenby G, Fennell G, Huber J, Eagle T, Gilbride T, Horsky D, Kim J, Lenk P, Johnson R, Ofek E, Orme B, Otter T, Walker J. Adjusting choice models to better predict market behavior Marketing Letters. 16: 197-208. DOI: 10.1007/S11002-005-5885-1  0.383
2004 Walker S, Damien P, Lenk P. On priors with a kullback-leibler property Journal of the American Statistical Association. 99: 404-408. DOI: 10.1198/016214504000000386  0.432
2003 Lenk PJ. Bayesian Semiparametric Density Estimation and Model Verification Using a Logistic-Gaussian Process Journal of Computational and Graphical Statistics. 12: 548-565. DOI: 10.1198/1061860032021  0.454
2000 Lenk PJ, Desarbo WS. Bayesian inference for finite mixtures of generalized linear models with random effects Psychometrika. 65: 93-119. DOI: 10.1007/Bf02294188  0.447
1999 Moeller MJ, Thomas RS, Chen SE, Chandra N, Lenk P. NVH CAE quality metrics Sae Technical Papers. DOI: 10.4271/1999-01-1791  0.363
1999 Lenk PJ. Bayesian inference for semiparametric regression using a Fourier representation Journal of the Royal Statistical Society. Series B: Statistical Methodology. 61: 863-879. DOI: 10.1111/1467-9868.00207  0.469
1999 Rosenberg MA, Andrews RW, Lenk PJ. A hierarchical Bayesian model for predicting the rate of nonacceptable in-patient hospital utilization Journal of Business and Economic Statistics. 17: 1-8. DOI: 10.1080/07350015.1999.10524792  0.336
1999 Wedel M, Kamakura W, Arora N, Bemmaor A, Chiang J, Elrod T, Johnson R, Lenk P, Neslin S, Poulsen CS. Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling Marketing Letters. 10: 219-232. DOI: 10.1023/A:1008054316179  0.452
1998 Young MR, Lenk PJ. Hierarchical Bayes methods for multifactor model estimation and portfolio selection Management Science. 44. DOI: 10.1287/Mnsc.44.11.S111  0.44
1997 Desarbo W, Ansari A, Chintagunta P, Himmelberg C, Jedidi K, Johnson R, Kamakura W, Lenk P, Srinivasan K, Wedel M. Marketing Letters. 8: 335-348. DOI: 10.1023/A:1007916714911  0.409
1996 Lenk PJ, DeSarbo WS, Green PE, Young MR. Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs Marketing Science. 15: 173-191. DOI: 10.1287/Mksc.15.2.173  0.384
1995 Lenk PJ, Rao AG. Transition Times: Distributions Arising from Time Heterogeneous Poisson Processes Management Science. 41: 1117-1129. DOI: 10.1287/Mnsc.41.7.1117  0.312
1995 Allenby GM, Lenk PJ. Reassessing brand loyalty, price sensitivity, and merchandising effects on consumer brand choice Journal of Business and Economic Statistics. 13: 281-289. DOI: 10.1080/07350015.1995.10524602  0.393
1994 Allenby GM, Lenk PJ. Modeling household purchase behavior with logistic normal regression Journal of the American Statistical Association. 89: 1218-1231. DOI: 10.1080/01621459.1994.10476863  0.433
1993 Lenk PJ, Rao AG, Tibrewala V. Nonstationary conditional trend analysis: An application to scanner panel data Journal of Marketing Research. 30: 288-304. DOI: 10.1177/002224379303000302  0.461
1993 Lenk PJ. A bayesian nonparametric density estimator Journal of Nonparametric Statistics. 3: 53-69. DOI: 10.1080/10485259308832571  0.375
1993 DeSarbo WS, Ramaswamy V, Lenk P. A Latent Class Procedure for the Structural Analysis of Two-Way Compositional Data Journal of Classification. 10: 159-193. DOI: 10.1007/Bf02626090  0.346
1992 Lenk PJ. Hierarchical bayes forecasts of multinomial dirichlet data applied to coupon redemptions Journal of Forecasting. 11: 603-619. DOI: 10.1002/For.3980110703  0.409
1992 Gordon MD, Lenk P. When is the probability ranking principle suboptimal Journal of the Association For Information Science and Technology. 43: 1-14. DOI: 10.1002/(Sici)1097-4571(199201)43:1<1::Aid-Asi1>3.0.Co;2-5  0.347
1991 Lenk PJ. Towards a practicable Bayesian nonparametric density estimator Biometrika. 78: 531-543. DOI: 10.1093/Biomet/78.3.531  0.411
1991 Gordon MD, Lenk P. A Utility Theoretic Examination of the Probability Ranking Principle in Information Retrieval. Journal of the Association For Information Science and Technology. 42: 703-714. DOI: 10.1002/(Sici)1097-4571(199112)42:10<703::Aid-Asi3>3.0.Co;2-1  0.324
1990 Lenk PJ, Rao AG. New Models from Old: Forecasting Product Adoption by Hierarchical Bayes Procedures Marketing Science. 9: 42-53. DOI: 10.1287/Mksc.9.1.42  0.429
1990 Lenk PJ, Tsai C‐. Transformations and dynamic linear models Journal of Forecasting. 9: 219-232. DOI: 10.1002/For.3980090303  0.35
1988 Lenk PJ, Floyd BD. Dynamically updating relevance judgements in probabilistic information systems via users' feedback Management Science. 34: 1450-1459. DOI: 10.1287/Mnsc.34.12.1450  0.314
1988 Lenk PJ. The logistic normal distribution for bayesian, nonparametric, predictive densities Journal of the American Statistical Association. 83: 509-516. DOI: 10.1080/01621459.1988.10478625  0.41
1987 Lenk PJ. Spectral representations for random densities Statistics and Probability Letters. 5: 295-298. DOI: 10.1016/0167-7152(87)90108-8  0.335
1984 Lenk PJ. The structure of a random relation with an application to a nomination network Social Networks. 6: 1-30. DOI: 10.1016/0378-8733(84)90002-9  0.319
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