| Year |
Citation |
Score |
| 2020 |
Oblander ES, Gupta S, Mela CF, Winer RS, Lehmann DR. The past, present, and future of customer management Marketing Letters. 31: 1-12. DOI: 10.1007/S11002-020-09525-9 |
0.421 |
|
| 2019 |
McCarthy DM, Winer RS. The Pareto rule in marketing revisited: is it 80/20 or 70/20? Marketing Letters. 30: 139-150. DOI: 10.1007/S11002-019-09490-Y |
0.454 |
|
| 2018 |
Stremersch S, Winer R. Academic Research in Marketing and Business School Health: Limiters and Improvement Opportunities Erim Report Series Research in Management Erasmus Research Institute of Management. DOI: 10.2139/Ssrn.3391402 |
0.459 |
|
| 2017 |
Hu M(, Winer RS. The “tipping point” feature of social coupons: An empirical investigation☆ International Journal of Research in Marketing. 34: 120-136. DOI: 10.1016/J.Ijresmar.2016.05.001 |
0.374 |
|
| 2017 |
Lehmann DR, Winer RS. The role and impact of reviewers on the marketing discipline Journal of the Academy of Marketing Science. 45: 587-592. DOI: 10.1007/S11747-016-0501-X |
0.424 |
|
| 2017 |
Kim BJ, Singh V, Winer RS. The Pareto rule for frequently purchased packaged goods: an empirical generalization Marketing Letters. 28: 491-507. DOI: 10.1007/S11002-017-9442-5 |
0.455 |
|
| 2016 |
Winer RS, Fader PS. Objective vs. online ratings: Are low correlations unexpected and does it matter? A commentary on de Langhe, Fernbach, and Lichtenstein Journal of Consumer Research. 42: 846-849. DOI: 10.1093/Jcr/Ucv092 |
0.33 |
|
| 2015 |
Venkatraman V, Dimoka A, Pavlou PA, Vo K, Hampton W, Bollinger B, Hershfield HE, Ishihara M, Winer RS. Predicting advertising success beyond traditional measures: New insights from neurophysiological methods and market response modeling Journal of Marketing Research. 52: 436-452. DOI: 10.1509/Jmr.13.0593 |
0.368 |
|
| 2014 |
Tully SM, Winer RS. The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-Analysis Journal of Retailing. 90: 255-274. DOI: 10.2139/Ssrn.2420537 |
0.337 |
|
| 2014 |
Feldman D, Trzcinka C, Winer RS. Pricing under noisy signaling Review of Quantitative Finance and Accounting. 45: 435-454. DOI: 10.2139/Ssrn.2408905 |
0.482 |
|
| 2014 |
Desai PS, Feinberg F, Iyer G, Sudhir K, Winer R. New editorial structure for marketing science Marketing Science. 33: 163-164. DOI: 10.1287/Mksc.2014.0844 |
0.376 |
|
| 2014 |
Winer RS. The impact of marketing science research on practice: : Comment International Journal of Research in Marketing. 31: 142-143. DOI: 10.1016/J.Ijresmar.2014.05.002 |
0.418 |
|
| 2013 |
Winer RS. 2011--2012 Gary L. Lilien ISMS-MSI Practice Prize Competition---Special Section Introduction Marketing Science. 32: 191-193. DOI: 10.1287/Mksc.1120.0767 |
0.368 |
|
| 2013 |
Bauer JC, Schmitt P, Morwitz VG, Winer RS. Managerial decision making in customer management: Adaptive, fast and frugal? Journal of the Academy of Marketing Science. 41: 436-455. DOI: 10.1007/S11747-012-0320-7 |
0.33 |
|
| 2012 |
Yang S, Hu MM, Winer RS, Assael H, Chen X. An empirical study of word-of-mouth generation and consumption Marketing Science. 31: 952-963. DOI: 10.1287/Mksc.1120.0738 |
0.472 |
|
| 2012 |
Fader PS, Winer RS. Introduction to the special issue on the emergence and impact of user-generated content Marketing Science. 31: 369-371. DOI: 10.1287/Mksc.1120.0715 |
0.437 |
|
| 2011 |
Winer RS. 2009--2010 ISMS-MSI Practice Prize Competition---Special Section Introduction Marketing Science. 30: 565-567. DOI: 10.1287/Mksc.1100.0628 |
0.476 |
|
| 2010 |
Raghubir P, Roberts J, Lemon KN, Winer RS. Why, when, and how should the effect of marketing be measured? A stakeholder perspective for corporate social responsibility metrics Journal of Public Policy and Marketing. 29: 66-77. DOI: 10.1509/Jppm.29.1.66 |
0.413 |
|
| 2009 |
Inman JJ, Winer RS, Ferraro R. The Interplay Among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making Journal of Marketing. 73: 19-29. DOI: 10.1509/Jmkg.73.5.19 |
0.41 |
|
| 2009 |
Fader PS, Winer RS. Call for Papers---Special Issue of Marketing Science on User-Generated Content (UGC): Deadline: January 15, 2010 Marketing Science. 28: 1007-1007. DOI: 10.1287/Mksc.1090.0527 |
0.473 |
|
| 2009 |
Petersen JA, McAlister LM, Reibstein DJ, Winer RS, Kumar V, Atkinson G. Choosing the Right Metrics to Maximize Profitability and Shareholder Value Journal of Retailing. 85: 95-111. DOI: 10.1016/J.Jretai.2008.11.004 |
0.481 |
|
| 2009 |
Winer RS. New Communications Approaches in Marketing: Issues and Research Directions Journal of Interactive Marketing. 23: 108-117. DOI: 10.1016/J.Intmar.2009.02.004 |
0.434 |
|
| 2006 |
Winer RS. A New Reviewing System for Journal of Marketing Research Journal of Marketing Research. 43: 135-136. DOI: 10.1509/Jmkr.43.2.135 |
0.435 |
|
| 2005 |
Naik PA, Raman K, Winer RS. Planning Marketing-Mix Strategies in the Presence of Interaction Effects Marketing Science. 24: 25-34. DOI: 10.1287/Mksc.1040.0083 |
0.497 |
|
| 2005 |
Steckel JH, Winer RS, Bucklin RE, Dellaert BGC, Drèze X, Häubl G, Jap SD, Little JDC, Meyvis T, Montgomery AL, Rangaswamy A. Choice in Interactive Environments Marketing Letters. 16: 309-320. DOI: 10.1007/S11002-005-5894-0 |
0.383 |
|
| 2005 |
Shankar V, Winer RS. Interactive marketing goes multichannel Journal of Interactive Marketing. 19: 2-3. DOI: 10.1002/Dir.20038 |
0.42 |
|
| 2002 |
Ilfeld JS, Winer RS. Generating Website Traffic Journal of Advertising Research. 42: 49-61. DOI: 10.2501/Jar-42-5-49-61 |
0.403 |
|
| 2002 |
Lemon KN, White TB, Winer RS. Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision Journal of Marketing. 66: 1-14. DOI: 10.1509/Jmkg.66.1.1.18447 |
0.327 |
|
| 2002 |
Erdem T, Winer R. Introduction to the Special Issue on Choice Modeling Marketing Letters. 13: 157-162. DOI: 10.1023/A:1020202000393 |
0.317 |
|
| 2001 |
Winer RS. A Framework for Customer Relationship Management California Management Review. 43: 89-105. DOI: 10.2307/41166102 |
0.466 |
|
| 2000 |
Winer RS. Comment on Leeflang and Wittink International Journal of Research in Marketing. 17: 141-145. DOI: 10.1016/S0167-8116(00)00015-X |
0.493 |
|
| 1999 |
Villas-Boas JM, Winer RS. Endogeneity in Brand Choice Models Management Science. 45: 1324-1338. DOI: 10.1287/Mnsc.45.10.1324 |
0.469 |
|
| 1999 |
Winer RS. Experimentation in the 21st Century: The Importance of External Validity Journal of the Academy of Marketing Science. 27: 349-358. DOI: 10.1177/0092070399273005 |
0.425 |
|
| 1998 |
Erdem T, Winer RS. Econometric modeling of competition: A multi-category choice-based mapping approach Journal of Econometrics. 89: 159-175. DOI: 10.1016/S0304-4076(98)00059-1 |
0.5 |
|
| 1997 |
Stiving M, Winer RS. An Empirical Analysis of Price Endings with Scanner Data Journal of Consumer Research. 24: 57-67. DOI: 10.1086/209493 |
0.461 |
|
| 1997 |
Winer RS. Discounting and Its Impact on Durables Buying Decisions Marketing Letters. 8: 109-118. DOI: 10.1023/A:1007945629536 |
0.473 |
|
| 1997 |
Winer RS, Deighton J, Gupta S, Johnson EJ, Mellers B, Morwitz VG, O'Guinn T, Rangaswamy A, Sawyer AG. Choice in Computer-Mediated Environments Marketing Letters. 8: 287-296. DOI: 10.1023/A:1007908513094 |
0.375 |
|
| 1996 |
Kopalle PK, Winer RS. A Dynamic Model of Reference Price and Expected Quality Marketing Letters. 7: 41-52. DOI: 10.1007/Bf00557310 |
0.409 |
|
| 1995 |
Kalyanaram G, Winer RS. Empirical Generalizations from Reference Price Research Marketing Science. 14: 161-169. DOI: 10.1287/Mksc.14.3.G161 |
0.489 |
|
| 1994 |
Srinivasan TC, Winer RS. Using Neoclassical Consumer-Choice Theory to Produce a Market Map From Purchase Data Journal of Business & Economic Statistics. 12: 1-9. DOI: 10.1080/07350015.1994.10509986 |
0.442 |
|
| 1994 |
Winer RS, Bucklin RE, Deighton J, Erdem T, Fader PS, Inman JJ, Katahira H, Lemon K, Mitchell A. When worlds collide: The implications of panel data-based choice models for consumer behavior Marketing Letters. 5: 383-394. DOI: 10.1007/Bf00999212 |
0.38 |
|
| 1993 |
Chaney PK, Devinney TM, Winer RS. The impact of new product introductions on the market value of firms Insurance Mathematics & Economics. 12: 82-83. DOI: 10.1016/0167-6687(93)91065-3 |
0.474 |
|
| 1993 |
Sultan F, Winer RS. Time preferences for products and attributes and the adoption of technologydriven consumer durable innovations Journal of Economic Psychology. 14: 587-613. DOI: 10.1016/0167-4870(93)90012-A |
0.327 |
|
| 1992 |
Glazer R, Steckel JH, Winer RS. Locally Rational Decision Making: The Distracting Effect of Information on Managerial Performance Management Science. 38: 212-226. DOI: 10.1287/Mnsc.38.2.212 |
0.356 |
|
| 1992 |
Simonson I, Winer RS. The Influence of Purchase Quantity and Display Format on Consumer Preference for Variety Journal of Consumer Research. 19: 133-138. DOI: 10.1086/209292 |
0.376 |
|
| 1992 |
Mayhew GE, Winer RS. An Empirical Analysis of Internal and External Reference Prices Using Scanner Data Journal of Consumer Research. 19: 62-70. DOI: 10.1086/209286 |
0.489 |
|
| 1991 |
Chaney PK, Devinney TM, Winer RS. The Impact of New Product Introductions on the Market Value of Firms The Journal of Business. 64: 573-610. DOI: 10.1086/296552 |
0.475 |
|
| 1991 |
McAlister LM, Srivastava R, Horowitz J, Jones M, Kamakura W, Kulchitsky J, Ratchford B, Russel G, Sultan F, Yai T, Weiss D, Winer R. Incorporating choice dynamics in models of consumer behavior Marketing Letters. 2: 241-252. DOI: 10.1007/Bf02404075 |
0.357 |
|
| 1990 |
Glazer R, Steckel JH, Winer RS. Judgmental forecasts in a competitive environment: Rational vs. adaptive expectations International Journal of Forecasting. 6: 149-162. DOI: 10.1016/0169-2070(90)90001-R |
0.494 |
|
| 1990 |
Vanhonacker WR, Winer RS. A rational random behaviour model of choice Applied Stochastic Models and Data Analysis. 6: 41-52. DOI: 10.1002/Asm.3150060105 |
0.379 |
|
| 1989 |
Glazer R, Steckel JH, Winer RS. The Formation of Key Marketing Variable Expectations and Their Impact on Firm Performance: Some Experimental Evidence Marketing Science. 8: 18-34. DOI: 10.1287/Mksc.8.1.18 |
0.49 |
|
| 1989 |
Winer RS. A multi-stage model of choice incorporating reference prices Marketing Letters. 1: 27-36. DOI: 10.1007/Bf00436146 |
0.441 |
|
| 1987 |
Moore WL, Winer RS. A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation Marketing Science. 6: 25-42. DOI: 10.1287/Mksc.6.1.25 |
0.44 |
|
| 1987 |
Oliver RL, Winer RS. A framework for the formation and structure of consumer expectations: Review and propositions Journal of Economic Psychology. 8: 469-499. DOI: 10.1016/0167-4870(87)90037-7 |
0.392 |
|
| 1987 |
Glazer R, Winer RS, Steckel JH. Group process and decision performance in a simulated marketing environment Journal of Business Research. 15: 545-557. DOI: 10.1016/0148-2963(87)90038-5 |
0.396 |
|
| 1987 |
Farley JU, Winer RS, Lehmann DR. Stability of membership in market segments identified with a disaggregate consumption model Journal of Business Research. 15: 313-328. DOI: 10.1016/0148-2963(87)90003-8 |
0.382 |
|
| 1986 |
Winer RS. A reference price model of brand choice for frequently purchased products. Journal of Consumer Research. 13: 250-256. DOI: 10.1086/209064 |
0.44 |
|
| 1985 |
Winer RS. Technical Note---A Price Vector Model of Demand for Consumer Durables: Preliminary Developments Marketing Science. 4: 74-90. DOI: 10.1287/Mksc.4.1.74 |
0.481 |
|
| 1985 |
Winer RS. A revised behavioral model of consumer durable demand Journal of Economic Psychology. 6: 175-184. DOI: 10.1016/0167-4870(85)90020-0 |
0.413 |
|
| 1983 |
Wildt AR, Winer RS. Modeling and Estimation in Changing Market Environments The Journal of Business. 56: 365-388. DOI: 10.1086/296206 |
0.524 |
|
| 1983 |
Weinberg CB, Winer RS. Working Wives and Major Family Expenditures: Replication and Extension Journal of Consumer Research. 10: 259-263. DOI: 10.1086/208965 |
0.309 |
|
| 1983 |
Hulbert JM, Lehmann DR, Winer RS. Objective and strategy determination: Some empirical results Journal of Business Research. 11: 427-438. DOI: 10.1016/0148-2963(83)90003-6 |
0.322 |
|
| 1982 |
Elrod T, Winer RS. An Empirical Evaluation of Aggregation Approaches for Developing Market Segments Journal of Marketing. 46: 65-74. DOI: 10.1177/002224298204600408 |
0.455 |
|
| 1982 |
Farley JU, Lehmann DR, Winer RS, Katz JP. Parameter Stability and “Carry-Over Effects” in a Consumer Decision-Process Model Journal of Consumer Research. 8: 465-471. DOI: 10.1086/208889 |
0.499 |
|
| 1980 |
Winer RS. Estimation of a Longitudinal Model to Decompose the Effects of an Advertising Stimulus on Family Consumption Management Science. 26: 471-482. DOI: 10.1287/Mnsc.26.5.471 |
0.427 |
|
| 1980 |
Winer RS. A Longitudinal Model to Decompose the Effects of an Advertising Stimulus on Family Consumption Management Science. 26: 78-85. DOI: 10.1287/Mnsc.26.1.78 |
0.34 |
|
| 1979 |
Winer RS. On Consumer- Versus Firm-Level Analysis Of Advertising Effectiveness: Implications For Model Building* Decision Sciences. 10: 547-561. DOI: 10.1111/J.1540-5915.1979.Tb00046.X |
0.405 |
|
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