Dmitri G. Kuksov, Ph.D.

Affiliations: 
2003 University of California, Berkeley, Berkeley, CA, United States 
Area:
General Business Administration
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"Dmitri Kuksov"

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J Miguel Villas-Boas grad student 2003 UC Berkeley
 (The role of search, information, and strategic decision -making in a competitive marketplace.)
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Publications

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Kuksov D, Zia M. (2020) Benefits of Customer Loyalty in Markets with Endogenous Search Costs Management Science
Kuksov D, Liao C. (2019) Opinion Leaders and Product Variety Marketing Science. 38: 812-834
Kuksov D, Villas-Boas JM. (2019) The Performance Measurement Trap Marketing Science. 38: 68-87
Kuksov D, Liao C. (2018) When Showrooming Increases Retailer Profit Journal of Marketing Research. 55: 459-473
Kuksov D, Lin Y. (2017) Signaling Low Margin Through Assortment Management Science. 63: 1166-1183
Kuksov D, Prasad A, Zia M. (2017) In-Store Advertising by Competitors Marketing Science. 36: 402-425
He T, Kuksov D, Narasimhan C. (2017) Free in-network pricing as an entry-deterrence strategy Qme-Quantitative Marketing and Economics. 15: 279-303
Kuksov D, Wang K. (2014) The Bright Side of Loss Aversion in Dynamic and Competitive Markets Marketing Science. 33: 693-711
Kuksov D, Shachar R, Wang K. (2013) Advertising and Consumers' Communications Marketing Science. 32: 294-309
Kuksov D, Wang K. (2013) A Model of the “It” Products in Fashion Marketing Science. 32: 51-69
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