| Year |
Citation |
Score |
| 2019 |
Li H, Srinivasan K. Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels Marketing Science. 38: 365-391. DOI: 10.1287/Mksc.2018.1143 |
0.396 |
|
| 2019 |
Shi Z(, Zhang K, Srinivasan K. Freemium as an Optimal Strategy for Market Dominant Firms Marketing Science. 38: 150-169. DOI: 10.1287/Mksc.2018.1109 |
0.432 |
|
| 2019 |
Dukes AJ, Geylani T, Srinivasan K. Consumption trends and the warehouse club retail format Managerial and Decision Economics. 40: 838-844. DOI: 10.1002/Mde.3049 |
0.729 |
|
| 2018 |
Liu X, Montgomery A, Srinivasan K. Analyzing Bank Overdraft Fees with Big Data Marketing Science. 37: 855-882. DOI: 10.1287/Mksc.2018.1106 |
0.392 |
|
| 2017 |
Derdenger TP, Li H, Srinivasan K. Firms’ Strategic Leverage of Unplanned Exposure and Planned Advertising: An Analysis in the Context of Celebrity Endorsements Journal of Marketing Research. 55: 14-34. DOI: 10.1509/Jmr.16.0260 |
0.362 |
|
| 2017 |
Mehta N, Ni J, Srinivasan K, Sun B. A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions Marketing Science. 36: 338-360. DOI: 10.1287/Mksc.2016.1021 |
0.657 |
|
| 2016 |
Liu X, Singh PV, Srinivasan K. A structured analysis of unstructured big data by leveraging cloud computing Marketing Science. 35: 363-388. DOI: 10.1287/Mksc.2015.0972 |
0.41 |
|
| 2015 |
Narasimhan L, Srinivasan K, Sudhir K. Marketing science in emerging markets Marketing Science. 34: 473-479. DOI: 10.1287/Mksc.2015.0934 |
0.424 |
|
| 2015 |
Ni J, Srinivasan K. Matching in the sourcing market: A structural analysis of the upstream channel Marketing Science. 34: 722-738. DOI: 10.1287/Mksc.2015.0922 |
0.494 |
|
| 2015 |
Srinivasan K. Call for nominations editor-in-chief, marketing science Marketing Science. 34: 306. DOI: 10.1287/Mksc.2015.0916 |
0.398 |
|
| 2015 |
Jiang B, Srinivasan K. Pricing and persuasive advertising in a differentiated market Marketing Letters. DOI: 10.1007/S11002-015-9370-1 |
0.684 |
|
| 2014 |
Huang Y, Vir Singh P, Srinivasan K. Crowdsourcing New Product Ideas Under Consumer Learning Management Science. 60: 2138-2159. DOI: 10.1287/Mnsc.2013.1879 |
0.388 |
|
| 2014 |
Jiang B, Ni J, Srinivasan K. Signaling Through Pricing by Service Providers with Social Preferences Marketing Science. 33: 641-654. DOI: 10.1287/Mksc.2014.0850 |
0.655 |
|
| 2014 |
Fader PS, Bronnenberg BJ, Iyer G, Neslin SA, Netzer O, Srinivasan K. Report of the marketing science editorial review committee Marketing Science. 33: 159-162. DOI: 10.1287/Mksc.2013.0843 |
0.353 |
|
| 2014 |
Sayedi A, Jerath K, Srinivasan K. Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising Marketing Science. 33: 586-608. DOI: 10.1287/Mksc.2013.0838 |
0.413 |
|
| 2013 |
Chintagunta P, Hanssens D, Hauser JR, Raju JS, Srinivasan K, Staelin R. Marketing Science: A strategic review Marketing Science. 32: 4-7. DOI: 10.1287/Mksc.1120.0763 |
0.373 |
|
| 2013 |
Chung KYC, Derdenger TP, Srinivasan K. Economic value of celebrity endorsements: Tiger woods' impact on sales of Nike golf balls Marketing Science. 32: 271-293. DOI: 10.1287/Mksc.1120.0760 |
0.448 |
|
| 2011 |
Rakher MT, Ma L, Davanço M, Slattery O, Tang X, Srinivasan K. Simultaneous wavelength translation and amplitude modulation of single photons from a quantum dot. Physical Review Letters. 107: 083602. PMID 21929167 DOI: 10.1103/Physrevlett.107.083602 |
0.591 |
|
| 2011 |
Ma L, Rakher MT, Stevens MJ, Slattery O, Srinivasan K, Tang X. Temporal correlation of photons following frequency up-conversion. Optics Express. 19: 10501-10. PMID 21643305 DOI: 10.1364/Oe.19.010501 |
0.595 |
|
| 2011 |
Kumar V, Gordon BR, Srinivasan K. Competitive Strategy for Open Source Software Marketing Science. 30: 1066-1078. DOI: 10.1287/Mksc.1110.0669 |
0.487 |
|
| 2011 |
Jiang B, Jerath K, Srinivasan K. Firm Strategies in the “Mid Tail” of Platform-Based Retailing Marketing Science. 30: 757-775. DOI: 10.1287/Mksc.1110.0656 |
0.674 |
|
| 2011 |
Jerath K, Ma L, Park Y, Srinivasan K. A “Position Paradox” in Sponsored Search Auctions Marketing Science. 30: 612-627. DOI: 10.1287/Mksc.1110.0645 |
0.699 |
|
| 2011 |
Goić M, Jerath K, Srinivasan K. Cross-Market Discounts Marketing Science. 30: 134-148. DOI: 10.1287/Mksc.1100.0603 |
0.495 |
|
| 2010 |
Luchs R, Geylani T, Dukes A, Srinivasan K. The End of the Robinson-Patman Act? Evidence from Legal Case Data Management Science. 56: 2123-2133. DOI: 10.1287/Mnsc.1100.1244 |
0.76 |
|
| 2010 |
Srinivasan K, Wang X. Commentary---Bidders' Experience and Learning in Online Auctions: Issues and Implications Marketing Science. 29: 988-993. DOI: 10.1287/Mksc.1100.0581 |
0.332 |
|
| 2009 |
Li S, Srinivasan K, Sun B. Internet Auction Features as Quality Signals. Journal of Marketing. 73: 75-92. DOI: 10.1509/Jmkg.73.1.75 |
0.372 |
|
| 2009 |
Dukes AJ, Geylani T, Srinivasan K. Strategic Assortment Reduction by a Dominant Retailer Marketing Science. 28: 309-319. DOI: 10.1287/Mksc.1080.0399 |
0.77 |
|
| 2008 |
Wang X, Montgomery A, Srinivasan K. When auction meets fixed price: a theoretical and empirical examination of buy-it-now auctions Quantitative Marketing and Economics. 6: 339-370. DOI: 10.1007/S11129-008-9041-0 |
0.49 |
|
| 2007 |
Geylani T, Dukes AJ, Srinivasan K. Strategic manufacturer response to a dominant retailer Marketing Science. 26: 164-178. DOI: 10.1287/Mksc.1060.0239 |
0.777 |
|
| 2006 |
Dukes AJ, Gal-Or E, Srinivasan K. Channel bargaining with retailer asymmetry Journal of Marketing Research. 43: 84-97. DOI: 10.1509/Jmkr.43.1.84 |
0.441 |
|
| 2006 |
Srinivasan K. Empirical analysis of theory-based models in marketing Marketing Science. 25: 635-637. DOI: 10.1287/Mksc.1060.0201 |
0.313 |
|
| 2005 |
Akçura MT, Srinivasan K. Research Note: Customer Intimacy and Cross-Selling Strategy Management Science. 51: 1007-1012. DOI: 10.1287/Mnsc.1050.0390 |
0.429 |
|
| 2005 |
Erdem T, Srinivasan K, Amaldoss W, Bajari P, Che H, Ho T, Hutchinson W, Katz M, Keane M, Meyer R, Reiss P. Theory-Driven Choice Models Marketing Letters. 16: 225-237. DOI: 10.1007/S11002-005-5887-Z |
0.304 |
|
| 2004 |
Bajaj A, Kekre S, Srinivasan K. Managing NPD: Cost and Schedule Performance in Design and Manufacturing Management Science. 50: 527-536. DOI: 10.1287/Mnsc.1030.0177 |
0.329 |
|
| 2004 |
Kim B, Shi M, Srinivasan K. Managing Capacity Through Reward Programs Management Science. 50: 503-520. DOI: 10.1287/Mnsc.1030.0175 |
0.451 |
|
| 2004 |
Mehta N, Rajiv S, Srinivasan K. Role of Forgetting in Memory-Based Choice Decisions: A Structural Model Qme-Quantitative Marketing and Economics. 2: 107-140. DOI: 10.1023/B:Qmec.0000027775.65062.50 |
0.695 |
|
| 2003 |
Sun B, Neslin SA, Srinivasan K. Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking Journal of Marketing Research. 40: 389-405. DOI: 10.1509/Jmkr.40.4.389.19392 |
0.307 |
|
| 2003 |
Kalra A, Shi M, Srinivasan K. Salesforce Compensation Scheme and Consumer Inferences Management Science. 49: 655-672. DOI: 10.1287/Mnsc.49.5.655.15146 |
0.427 |
|
| 2003 |
Mehta N, Rajiv S, Srinivasan K. Price uncertainty and consumer search: A structural model of consideration set formation Marketing Science. 22: 58-84+146. DOI: 10.1287/Mksc.22.1.58.12849 |
0.734 |
|
| 2001 |
Gönül FF, Carter F, Petrova E, Srinivasan K. Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior Journal of Marketing. 65: 79-90. DOI: 10.1509/Jmkg.65.3.79.18329 |
0.346 |
|
| 2001 |
Desai P, Kekre S, Radhakrishnan S, Srinivasan K. Product Differentiation and Commonality in Design: Balancing Revenue and Cost Drivers Management Science. 47: 37-51. DOI: 10.1287/Mnsc.47.1.37.10672 |
0.448 |
|
| 2001 |
Kim B, Shi M, Srinivasan K. Reward Programs and Tacit Collusion Marketing Science. 20: 99-120. DOI: 10.1287/Mksc.20.2.99.10191 |
0.432 |
|
| 1999 |
Murthi BPS, Srinivasan K. Consumers' Extent of Evaluation in Brand Choice The Journal of Business. 72: 229-256. DOI: 10.1086/209612 |
0.404 |
|
| 1999 |
Kim B, Srinivasan K, Wilcox RT. Identifying price sensitive consumers: the relative merits of demographic vs. purchase pattern information Journal of Retailing. 75: 173-193. DOI: 10.1016/S0022-4359(99)00003-2 |
0.456 |
|
| 1998 |
Balachander S, Srinivasan K. Modifying Customer Expectations of Price Decreases for a Durable Product Management Science. 44: 776-786. DOI: 10.1287/Mnsc.44.6.776 |
0.449 |
|
| 1998 |
Kalra A, Rajiv S, Srinivasan K. Response to competitive entry: A rationale for delayed defensive reaction Marketing Science. 17: 380-405. DOI: 10.1287/Mksc.17.4.380 |
0.468 |
|
| 1998 |
Balachander S, Srinivasan K. Quantity Discounts, Manufacturer and Channel Profit Maximization: Impact of Retailer Heterogeneity Marketing Letters. 9: 169-179. DOI: 10.1023/A:1007909032191 |
0.421 |
|
| 1998 |
Murthi BPS, Srinivasan K. Performance of the integrated random coefficients covariance probit model: Implications for brand choice International Journal of Research in Marketing. 15: 137-156. DOI: 10.1016/S0167-8116(97)00032-3 |
0.371 |
|
| 1997 |
Datar S, Jordan C, Kekre S, Rajiv S, Srinivasan K. New product development structures and time-to-market Management Science. 43: 452-464. DOI: 10.1287/Mnsc.43.4.452 |
0.434 |
|
| 1997 |
Padmanabhan V, Rajiv S, Srinivasan K. New products, upgrades, and new releases: A rationale for sequential product introduction Journal of Marketing Research. 34: 456-472. DOI: 10.1177/002224379703400404 |
0.449 |
|
| 1997 |
Datar S, Jordan CC, Kekre S, Rajiv S, Srinivasan K. Advantages of time-based new product development in a fast-cycle industry Journal of Marketing Research. 34: 36-49. DOI: 10.1177/002224379703400104 |
0.442 |
|
| 1997 |
Desarbo W, Ansari A, Chintagunta P, Himmelberg C, Jedidi K, Johnson R, Kamakura W, Lenk P, Srinivasan K, Wedel M. Marketing Letters. 8: 335-348. DOI: 10.1023/A:1007916714911 |
0.315 |
|
| 1997 |
Gönül FF, Srinivasan K. A dynamic model of repeat purchase and brand switching behavior in a consumer products category Journal of Retailing and Consumer Services. 4: 185-191. DOI: 10.1016/S0969-6989(96)00060-4 |
0.445 |
|
| 1996 |
Gönül F, Srinivasan K. Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior: A Dynamic Structural Model Marketing Science. 15: 262-279. DOI: 10.1287/Mksc.15.3.262 |
0.426 |
|
| 1996 |
Murthi BPS, Srinivasan K, Kalyanaram G. Controlling for observed and unobserved managerial skills in determining first-mover market share advantages Journal of Marketing Research. 33: 329-336. DOI: 10.1177/002224379603300307 |
0.409 |
|
| 1996 |
Datar S, Jordan C, Kekre S, Rajiv S, Srinivasan K. New product development structures: The effect of customer overload on post-concept time to market Journal of Product Innovation Management. 13: 325-333. DOI: 10.1016/S0737-6782(96)00035-5 |
0.459 |
|
| 1996 |
Desai PS, Srinivasan K. Aggregate versus product-specific pricing: Implications for franchise and traditional channels Journal of Retailing. 72: 357-382. DOI: 10.1016/S0022-4359(96)90019-6 |
0.485 |
|
| 1995 |
Kekre S, Krishnan MS, Srinivasan K. Drivers of customer satisfaction for software products: implications for design and service support Management Science. 41: 1456-1470. DOI: 10.1287/Mnsc.41.9.1456 |
0.347 |
|
| 1995 |
Desai PS, Srinivasan K. Demand signalling under unobservable effort in franchising: linear and nonlinear price contracts Management Science. 41: 1608-1623. DOI: 10.1287/Mnsc.41.10.1608 |
0.308 |
|
| 1995 |
Moorthy S, Srinivasan K. Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs Marketing Science. 14: 442-466. DOI: 10.1287/Mksc.14.4.442 |
0.434 |
|
| 1995 |
Kekre S, Murthi BPS, Srinivasan K. Operating decisions, supplier availability and quality: An empirical study Journal of Operations Management. 12: 387-396. DOI: 10.1016/0272-6963(95)00002-A |
0.446 |
|
| 1994 |
Balachander S, Srinivasan K. Selection of product line qualities and prices to signal competitive advantage Management Science. 40: 824-841. DOI: 10.1287/Mnsc.40.7.824 |
0.418 |
|
| 1994 |
Srinivasan K, Kekre S, Mukhopadhyay T. Impact of Electronic Data Interchange Technology on JIT Shipments Management Science. 40: 1291-1304. DOI: 10.1287/Mnsc.40.10.1291 |
0.318 |
|
| 1993 |
Gönül F, Srinivasan K. Modeling Multiple Sources of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues Marketing Science. 12: 213-229. DOI: 10.1287/Mksc.12.3.213 |
0.357 |
|
| 1993 |
Gönül F, Srinivasan K. Consumer Purchase Behavior in a frequently Bought Product Category: Estimation Issues and Managerial Insights from a Hazard Function Model with Heterogeneity Journal of the American Statistical Association. 88: 1219-1227. DOI: 10.1080/01621459.1993.10476401 |
0.37 |
|
| 1991 |
Srinivasan K. Multiple Market Entry, Cost Signalling and Entry Deterrence Management Science. 37: 1539-1555. DOI: 10.1287/Mnsc.37.12.1539 |
0.425 |
|
| 1990 |
Kekre S, Srinivasan K. Broader product line: a necessity to achieve success? Management Science. 36: 1216-1232. DOI: 10.1287/Mnsc.36.10.1216 |
0.482 |
|
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