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Tulin Erdem - Publications

Affiliations: 
University of California, Berkeley, Berkeley, CA, United States 
Area:
Marketing Business Administration, Health Care Management
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38 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2015 Meyer R, Erdem T, Feinberg F, Gilboa I, Hutchinson W, Krishna A, Lippman S, Mela C, Pazgal A, Prelec D, nm JnS. Dynamic Influences on Individual Choice Behavior Marketing Letters. 8: 349-360. DOI: 10.1023/A:1007968706676  0.364
2015 Che H, Erdem T, Öncü TS. Consumer learning and evolution of consumer brand preferences Quantitative Marketing and Economics. 13: 173-202. DOI: 10.1007/S11129-015-9158-X  0.487
2014 Cutright KM, Erdem T, Fitzsimons GJ, Shachar R. Finding brands and losing your religion? Journal of Experimental Psychology. General. 143: 2209-22. PMID 25222262 DOI: 10.1037/A0037876  0.327
2014 Ching AT, Erdem T, Keane MP. How Much Do Consumers Know About the Quality of Products? Evidence from the Diaper Market The Japanese Economic Review. 1-29. DOI: 10.2139/Ssrn.1690207  0.467
2014 Ching AT, Erdem T, Keane MP. A simple method to estimate the roles of learning, inventories and category consideration in consumer choice Journal of Choice Modelling. DOI: 10.1016/J.Jocm.2014.11.001  0.418
2013 Ching AT, Erdem T, Keane MP. Learning models: An assessment of progress, challenges, and new developments Marketing Science. 32: 913-938. DOI: 10.1287/Mksc.2013.0805  0.423
2012 Bronnenberg BJ, Erdem T, Rossi PE, Pakes A. Introduction to the special section on "marketing dynamics" Journal of Marketing Research. 49: 749. DOI: 10.1509/Jmr.49.6.749  0.383
2012 Erdem T, Chang SR. A cross-category and cross-country analysis of umbrella branding for national and store brands Journal of the Academy of Marketing Science. 40: 86-101. DOI: 10.1007/S11747-011-0288-8  0.345
2010 Erdem T, Katz ML, Sun B. A simple test for distinguishing between internal reference price theories Quantitative Marketing and Economics. 8: 303-332. DOI: 10.1007/S11129-010-9087-7  0.428
2009 Shachar R, Erdem T, Fitzsimons GJ, Cutright KM. Brands: The opiate of the non-religious masses? Advances in Consumer Research. 36: 990-991. DOI: 10.1287/Mksc.1100.0591  0.353
2009 Ching A, Erdem T, Keane M. The price consideration model of brand choice Journal of Applied Econometrics. 24: 393-420. DOI: 10.1002/Jae.1053  0.463
2008 Erdem T, Keane MP, Sun B. The Impact of Advertising on Consumer Price Sensitivity in Experience Goods Markets Qme-Quantitative Marketing and Economics. 6: 139-176. DOI: 10.2139/Ssrn.965468  0.5
2008 Erdem T, Keane MP, Sun B. A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality Marketing Science. 27: 1111-1125. DOI: 10.1287/Mksc.1080.0362  0.442
2008 Rangaswamy A, Cochran JJ, Erdem T, Hauser JR, Meyer RJ. Editor-in-chief search committee report: The digital future is now Marketing Science. 27: 1-3. DOI: 10.1287/Mksc.1070.0344  0.385
2008 Bronnenberg BJ, Dubé JP, Mela CF, Albuquerque P, Erdem T, Gordon B, Hanssens D, Hitsch G, Hong H, Sun B. Measuring long-run marketing effects and their implications for long-run marketing decisions Marketing Letters. 19: 367-382. DOI: 10.1007/S11002-008-9055-0  0.454
2007 Swait J, Erdem T. Brand Effects on Choice and Choice Set Formation Under Uncertainty Marketing Science. 26: 679-697. DOI: 10.1287/Mksc.1060.0260  0.456
2006 Erdem T, Swait J, Valenzuela A. Brands as Signals: A Cross-Country Validation Study: Journal of Marketing. 70: 34-49. DOI: 10.1509/Jmkg.2006.70.1.34  0.448
2006 Chintagunta P, Erdem T, Rossi PE, Wedel M. Structural modeling in marketing: Review and assessment Marketing Science. 25: 604-616. DOI: 10.1287/Mksc.1050.0161  0.468
2005 Erdem T, Keane M, Öncü T, Strebel J. Learning About Computers: An Analysis of Information Search and Technology Choice Qme-Quantitative Marketing and Economics. 3: 207-247. DOI: 10.1007/S11129-005-0269-7  0.511
2005 Erdem T, Srinivasan K, Amaldoss W, Bajari P, Che H, Ho T, Hutchinson W, Katz M, Keane M, Meyer R, Reiss P. Theory-Driven Choice Models Marketing Letters. 16: 225-237. DOI: 10.1007/S11002-005-5887-Z  0.359
2004 Erdem T, Zhao Y, Valenzuela A. Performance of store brands: A cross-country analysis of consumer store-brand preferences, perceptions, and risk Journal of Marketing Research. 41: 86-100. DOI: 10.1509/Jmkr.41.1.86.25087  0.455
2004 Erdem T, Swait J. Brand Credibility, Brand Consideration, and Choice Journal of Consumer Research. 31: 191-198. DOI: 10.1086/383434  0.423
2003 Erdem T, Imai S, Keane MP. Brand and Quantity Choice Dynamics Under Price Uncertainty Qme-Quantitative Marketing and Economics. 1: 5-64. DOI: 10.1023/A:1023536326497  0.495
2002 Erdem T, Sun B. An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding Journal of Marketing Research. 39: 408-420. DOI: 10.1509/Jmkr.39.4.408.19120  0.4
2002 Swait J, Erdem T. The Effects of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior Journal of Marketing Research. 39: 304-320. DOI: 10.1509/Jmkr.39.3.304.19106  0.492
2002 Erdem T, Winer R. Introduction to the Special Issue on Choice Modeling Marketing Letters. 13: 157-162. DOI: 10.1023/A:1020202000393  0.342
2002 Erdem T, Swait J, Louviere J. The impact of brand credibility on consumer price sensitivity International Journal of Research in Marketing. 19: 1-19. DOI: 10.1016/S0167-8116(01)00048-9  0.473
2001 Erdem T, Mayhew G, Sun B. Understanding Reference-Price Shoppers: A Within- and Cross-Category Analysis: Journal of Marketing Research. 38: 445-457. DOI: 10.1509/Jmkr.38.4.445.18909  0.346
2001 Erdem T, Sun B. Testing for Choice Dynamics in Panel Data Journal of Business & Economic Statistics. 19: 142-152. DOI: 10.1198/073500101316970377  0.367
1999 Erdem T, Swait J, Broniarczyk SM, Chakravarti D, Kapferer JN, Keane M, Roberts J, Steenkamp JBEM, Zettelmeyer F. Brand Equity, Consumer Learning and Choice Marketing Letters. 10: 301-318. DOI: 10.1023/A:1008135224357  0.47
1998 Erdem T. An Empirical Analysis of Umbrella Branding Journal of Marketing Research. 35: 339-351. DOI: 10.1177/002224379803500305  0.359
1998 Erdem T, Keane MP, Sun B. Missing price and coupon availability data in scanner panels: Correcting for the self-selection bias in choice model parameters Journal of Econometrics. 89: 177-196. DOI: 10.1016/S0304-4076(98)00060-8  0.473
1998 Erdem T, Winer RS. Econometric modeling of competition: A multi-category choice-based mapping approach Journal of Econometrics. 89: 159-175. DOI: 10.1016/S0304-4076(98)00059-1  0.499
1996 Erdem T. A Dynamic Analysis of Market Structure Based on Panel Data Marketing Science. 15: 359-378. DOI: 10.1287/Mksc.15.4.359  0.554
1996 Erdem T, Keane MP. Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets Marketing Science. 15: 1-20. DOI: 10.1287/Mksc.15.1.1  0.51
1995 Finn A, Erdem T. The economic impact of a mega-multi-mall: Estimation issues in the case of West Edmonton Mall Tourism Management. 16: 367-373. DOI: 10.1016/0261-5177(95)00040-U  0.385
1994 Winer RS, Bucklin RE, Deighton J, Erdem T, Fader PS, Inman JJ, Katahira H, Lemon K, Mitchell A. When worlds collide: The implications of panel data-based choice models for consumer behavior Marketing Letters. 5: 383-394. DOI: 10.1007/Bf00999212  0.379
1993 Swait́ J, Erdem T, Louviere J, Dubelaar C. The equalization price: A measure of consumer-perceived brand equity International Journal of Research in Marketing. 10: 23-45. DOI: 10.1016/0167-8116(93)90031-S  0.506
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