Neil A. Morgan
Affiliations: | University of North Carolina, Chapel Hill, Chapel Hill, NC |
Area:
Marketing Business AdministrationGoogle:
"Neil Morgan"
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Publications
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| Musarra G, Morgan NA. (2020) Outside-in marketing: Renaissance and future Industrial Marketing Management. 89: 98-101 |
| Whitler KA, Lee B, Krause R, et al. (2020) Upper echelons research in marketing Journal of the Academy of Marketing Science. 1-22 |
| Feng H, Morgan NA, Rego LL. (2020) The impact of unprofitable customer management strategies on shareholder value Journal of the Academy of Marketing Science. 48: 246-269 |
| Morgan NA, Whitler KA, Feng H, et al. (2019) Research in marketing strategy Journal of the Academy of Marketing Science. 47: 4-29 |
| Morgan NA, Feng H, Whitler KA. (2018) Marketing Capabilities in International Marketing Journal of International Marketing. 26: 61-95 |
| Chabowski B, Kekec P, Morgan NA, et al. (2018) An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directions Journal of International Marketing. 26: 118-143 |
| Kumar V, Mittal V, Morgan N. (2018) Reflections on Publishing in the Journal of Marketing Journal of Marketing. 82: 1-9 |
| Spyropoulou S, Katsikeas CS, Skarmeas D, et al. (2018) Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment Journal of the Academy of Marketing Science. 46: 109-129 |
| Kaleka A, Morgan NA. (2017) Which Competitive Advantage(s)? Competitive Advantage–Market Performance Relationships in International Markets Journal of International Marketing. 25: 25-49 |
| Kaleka A, Morgan NA. (2017) How marketing capabilities and current performance drive strategic intentions in international markets Industrial Marketing Management. 78: 108-121 |