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William O. Bearden

Affiliations: 
University of South Carolina, Columbia, SC 
Area:
Marketing Business Administration, Management Business Administration
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"William Bearden"
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Parents

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Children

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Jay P. Carlson grad student 2001 University of South Carolina
Kelly L. Haws grad student 2007 University of South Carolina
Yuliya A. Komarova grad student 2010 University of South Carolina
Meredith E. David grad student 2013 University of South Carolina

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Publications

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Loureiro YK, Haws KL, Bearden WO. (2018) Businesses Beware: Consumer Immoral Retaliation in Response to Perceived Moral Violations by Companies Journal of Service Research. 21: 184-200
David ME, Bearden WO. (2017) The role of interpersonal attachment styles in shaping consumer preferences for products shown in relational advertisements Personality and Individual Differences. 109: 44-50
David ME, Bearden WO, Haws KL. (2017) Priced just for me: The role of interpersonal attachment style on consumer responses to customized pricing Journal of Consumer Behaviour. 16
Soster RL, Gershoff AD, Bearden WO. (2014) The Bottom Dollar Effect: The Influence of Spending to Zero on Pain of Payment and Satisfaction Journal of Consumer Research. 41: 656-677
Ferguson JL, Ellen PS, Bearden WO. (2014) Procedural and Distributive Fairness: Determinants of Overall Price Fairness Journal of Business Ethics. 121: 217-231
Haws KL, Bearden WO, Dholakia UM. (2012) Situational and Trait Interactions Among Goal Orientations Marketing Letters. 23: 47-60
Haws KL, Naylor RW, Coulter RA, et al. (2012) Keeping it all without being buried alive: Understanding product retention tendency Journal of Consumer Psychology. 22: 224-236
Hardesty DM, Bearden WO, Haws KL, et al. (2012) Enhancing perceptions of price-value associated with price-matching guarantees Journal of Business Research. 65: 1096-1101
Bearden WO, Haws KL. (2012) How low spending control harms consumers Journal of the Academy of Marketing Science. 40: 181-193
Haws KL, Bearden WO, Nenkov GY. (2012) Consumer spending self-control effectiveness and outcome elaboration prompts Journal of the Academy of Marketing Science. 40: 695-710
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