William O. Bearden - Publications

Affiliations: 
University of South Carolina, Columbia, SC 
Area:
Marketing Business Administration, Management Business Administration

78 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2018 Loureiro YK, Haws KL, Bearden WO. Businesses Beware: Consumer Immoral Retaliation in Response to Perceived Moral Violations by Companies Journal of Service Research. 21: 184-200. DOI: 10.1177/1094670517738366  0.704
2017 David ME, Bearden WO. The role of interpersonal attachment styles in shaping consumer preferences for products shown in relational advertisements Personality and Individual Differences. 109: 44-50. DOI: 10.1016/J.Paid.2016.12.042  0.735
2017 David ME, Bearden WO, Haws KL. Priced just for me: The role of interpersonal attachment style on consumer responses to customized pricing Journal of Consumer Behaviour. 16. DOI: 10.1002/Cb.1651  0.787
2014 Soster RL, Gershoff AD, Bearden WO. The Bottom Dollar Effect: The Influence of Spending to Zero on Pain of Payment and Satisfaction Journal of Consumer Research. 41: 656-677. DOI: 10.1086/677223  0.413
2014 Ferguson JL, Ellen PS, Bearden WO. Procedural and Distributive Fairness: Determinants of Overall Price Fairness Journal of Business Ethics. 121: 217-231. DOI: 10.1007/S10551-013-1694-2  0.421
2012 Haws KL, Bearden WO, Dholakia UM. Situational and Trait Interactions Among Goal Orientations Marketing Letters. 23: 47-60. DOI: 10.2139/Ssrn.1738424  0.645
2012 Haws KL, Naylor RW, Coulter RA, Bearden WO. Keeping it all without being buried alive: Understanding product retention tendency Journal of Consumer Psychology. 22: 224-236. DOI: 10.1016/J.Jcps.2011.05.003  0.664
2012 Hardesty DM, Bearden WO, Haws KL, Kidwell B. Enhancing perceptions of price-value associated with price-matching guarantees Journal of Business Research. 65: 1096-1101. DOI: 10.1016/J.Jbusres.2011.08.024  0.723
2012 Bearden WO, Haws KL. How low spending control harms consumers Journal of the Academy of Marketing Science. 40: 181-193. DOI: 10.1007/S11747-011-0282-1  0.661
2012 Haws KL, Bearden WO, Nenkov GY. Consumer spending self-control effectiveness and outcome elaboration prompts Journal of the Academy of Marketing Science. 40: 695-710. DOI: 10.1007/S11747-011-0249-2  0.652
2011 Kirca AH, Bearden WO, Roth K. Implementation of market orientation in the subsidiaries of global companies: the role of institutional factors Journal of the Academy of Marketing Science. 39: 683-699. DOI: 10.1007/S11747-010-0234-1  0.453
2010 Haws KL, Dholakia UM, Bearden WO. An assessment of chronic regulatory focus measures Journal of Marketing Research. 47: 967-982. DOI: 10.1509/Jmkr.47.5.967  0.663
2010 Colton DA, Roth MS, Bearden WO. Drivers of international e-tail performance: The complexities of orientations and resources Journal of International Marketing. 18: 1-22. DOI: 10.1509/Jimk.18.1.1  0.436
2010 Soster RL, Monga A, Bearden WO. Tracking costs of time and money: How accounting periods affect mental accounting Journal of Consumer Research. 37: 712-721. DOI: 10.1086/656388  0.311
2009 Carlson JP, Vincent LH, Hardesty DM, Bearden WO. Objective and subjective knowledge relationships: A quantitative analysis of consumer research findings Journal of Consumer Research. 35: 864-876. DOI: 10.1086/593688  0.743
2009 Hardesty DM, Bearden WO. Consumer Behavior and Retailing Journal of Retailing. 85: 239-244. DOI: 10.1016/J.Jretai.2009.07.002  0.317
2009 Manning KC, Bearden WO, Tian K. Development and validation of the Agents’ Socially Desirable Responding (ASDR) scale Marketing Letters. 20: 31-44. DOI: 10.1007/S11002-008-9041-6  0.321
2007 Bearden WO, Wilder RP. Household life-cycle effects on consumer wealth and well-being for the recently retired Journal of Macromarketing. 27: 389-403. DOI: 10.1177/0276146707307142  0.336
2007 Hardesty DM, Bearden WO, Carlson JP. Persuasion knowledge and consumer reactions to pricing tactics Journal of Retailing. 83: 199-210. DOI: 10.1016/J.Jretai.2006.06.003  0.765
2007 Nevins JL, Bearden WO, Money B. Ethical Values and Long-term Orientation. Journal of Business Ethics. 71: 261-274. DOI: 10.1007/S10551-006-9138-X  0.308
2007 Carlson JP, Bearden WO, Hardesty DM. Influences on what consumers know and what they think they know regarding marketer pricing tactics Psychology and Marketing. 24: 117-142. DOI: 10.1002/Mar.20155  0.779
2006 Feldman DC, Bearden WO, Hardesty DM. Varying the content of job advertisements the effects of message specificity Journal of Advertising. 35: 123-141. DOI: 10.2753/Joa0091-3367350108  0.326
2006 Haws KL, Bearden WO. Dynamic pricing and consumer fairness perceptions Journal of Consumer Research. 33: 304-311. DOI: 10.1086/508435  0.725
2006 Bearden WO, Money RB, Nevins JL. Multidimensional versus unidimensional measures in assessing national culture values: The Hofstede VSM 94 example Journal of Business Research. 59: 195-203. DOI: 10.1016/J.Jbusres.2005.04.008  0.302
2005 Kirca AH, Jayachandran S, Bearden WO. Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance Journal of Marketing. 69: 24-41. DOI: 10.1509/Jmkg.69.2.24.60761  0.467
2003 Taylor VA, Bearden WO. Ad spending on brand extensions: Does similarity matter? Journal of Brand Management. 11: 63-74. DOI: 10.1057/Palgrave.Bm.2540148  0.333
2003 Bearden WO, Carlson JP, Hardesty DM. Using invoice price information to frame advertised offers Journal of Business Research. 56: 355-366. DOI: 10.1016/S0148-2963(01)00225-9  0.764
2003 Hardesty DM, Bearden WO. Consumer evaluations of different promotion types and price presentations: The moderating role of promotional benefit level Journal of Retailing. 79: 17-25. DOI: 10.1016/S0022-4359(03)00004-6  0.461
2002 Taylor VA, Bearden WO. The effects of price on brand extension evaluations: The moderating role of extension similarity Journal of the Academy of Marketing Science. 30: 131-140. DOI: 10.1177/03079459994380  0.537
2002 Hardesty DM, Carlson JP, Bearden WO. Brand familiarity and invoice price effects on consumer evaluations: The moderating role of skepticism toward advertising Journal of Advertising. 31: X-15. DOI: 10.1080/00913367.2002.10673663  0.768
2001 Rose RL, Bearden WO, Manning KC. Attributions and Conformity in Illicit Consumption: The Mediating Role of Group Attractiveness Journal of Public Policy & Marketing. 20: 84-92. DOI: 10.1509/Jppm.20.1.84.17283  0.334
2001 Hewett K, Bearden WO. Dependence,Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Operations: Implications for Managing Global Marketing Operations Journal of Marketing. 65: 51-66. DOI: 10.1509/Jmkg.65.4.51.18380  0.453
2001 Bearden WO, Hardesty DM, Rose RL. Consumer self-confidence: Refinements in conceptualization and measurement Journal of Consumer Research. 28: 121-134. DOI: 10.1086/321951  0.347
2001 Tian KT, Bearden WO, Hunter GL. Consumers' Need for Uniqueness: Scale Development and Validation Journal of Consumer Research. 28: 50-66. DOI: 10.1086/321947  0.406
2000 Bearden WO, Ellen PS, Netemeyer RG. Challenges and Prospects Facing Doctoral Education in Marketing Marketing Education Review. 10: 1-14. DOI: 10.1080/10528008.2000.11488688  0.36
1998 Manning KC, Bearden WO, Rose RL. Development of a theory of retailer response to manufacturers' everyday low cost programs Journal of Retailing. 74: 107-137. DOI: 10.1016/S0022-4359(99)80090-6  0.364
1998 Bearden WO, Malhotra MK, Usctegui KH. Customer contact and the evaluation of service experiences: Propositions and implications for the design of services Psychology & Marketing. 15: 793-809. DOI: 10.1002/(Sici)1520-6793(199812)15:8<793::Aid-Mar5>3.0.Co;2-0  0.318
1997 Urbany JE, Bearden WO, Kaicker A, Borrero MS. Transaction utility effects when quality is uncertain Journal of the Academy of Marketing Science. 25: 45-55. DOI: 10.1007/Bf02894508  0.49
1996 Rose RL, Bearden WO, Manning KC. Using Individual Differences to Segment the “Market” for an Attribution-Based Substance Abuse Intervention Program: Journal of Public Policy & Marketing. 15: 252-262. DOI: 10.1177/074391569601500207  0.342
1996 Bearden WO, Madden CS. A brief history of the future of advertising: Visions and lessons from integrated marketing communications Journal of Business Research. 37: 135-138. DOI: 10.1016/S0148-2963(96)00062-8  0.358
1995 Manning KC, Bearden WO, Madden TJ. Consumer Innovativeness and the Adoption Process Journal of Consumer Psychology. 4: 329-345. DOI: 10.1207/S15327663Jcp0404_02  0.389
1995 Kaicker A, Bearden WO, Manning KC. Component versus bundle pricing. The role of selling price deviations from price expectations Journal of Business Research. 33: 231-239. DOI: 10.1016/0148-2963(94)00072-M  0.444
1995 Easley RW, Bearden WO, Teel JE. Testing predictions derived from inoculation theory and the effectiveness of self-disclosure communications strategies Journal of Business Research. 34: 93-105. DOI: 10.1016/0148-2963(94)00055-J  0.337
1995 Lascu D, Bearden WO, Rose RL. Norm Extremity and Interpersonal Influences on Consumer Conformity Journal of Business Research. 32: 201-212. DOI: 10.1016/0148-2963(94)00046-H  0.344
1995 Oliva TA, Oliver RL, Bearden WO. The relationships among consumer satisfaction, involvement, and product performance: A catastrophe theory application Systems Research and Behavioral Science. 40: 104-132. DOI: 10.1002/Bs.3830400203  0.392
1993 Stewart DW, Bearden WO, Netemeyer RG, Mobley MF, Bruner GC, Hensel PJ. Handbook of Marketing Scales, Multi-Item Measures for Marketing and Consumer Behavior Research@@@Marketing Scales Handbook, a Compilation of Multi-Item Measures Journal of Marketing Research. 30: 525. DOI: 10.2307/3172696  0.421
1992 Netemeyer RG, Bearden WO. A comparative analysis of two models of behavioral intention Journal of the Academy of Marketing Science. 20: 49-59. DOI: 10.1177/009207039202000105  0.35
1992 Netemeyer RG, Bearden WO, Teel JE. Consumer susceptibility to interpersonal influence and attributional sensitivity Psychology & Marketing. 9: 379-394. DOI: 10.1002/Mar.4220090504  0.436
1991 Ellen PS, Bearden WO, Sharma S. Resistance to technological innovations: An examination of the role of self-efficacy and performance satisfaction Journal of the Academy of Marketing Science. 19: 297-307. DOI: 10.1177/009207039101900401  0.332
1990 Mason JB, Bearden WO, Richardson LD. Perceived Conduct and Professional Ethics Among Marketing Faculty Journal of the Academy of Marketing Science. 18: 185-197. DOI: 10.1177/009207039001800301  0.429
1989 Lichtenstein DR, Bearden WO. Contextual Influences on Perceptions of Merchant-Supplied Reference Prices Journal of Consumer Research. 16: 55-66. DOI: 10.1086/209193  0.449
1988 Mobley MF, Bearden WO, Teel JE. An Investigation of Individual Responses to Tensile Price Claims Journal of Consumer Research. 15: 273-279. DOI: 10.1086/209164  0.495
1988 Urbany JE, Bearden WO, Weilbaker DC. The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search Journal of Consumer Research. 15: 95-110. DOI: 10.1086/209148  0.49
1988 Lichtenstein DR, Bearden WO. An investigation of consumer evaluations of reference price discount claims Journal of Business Research. 17: 189-200. DOI: 10.1016/0148-2963(88)90051-3  0.49
1986 Lichtenstein DR, Bearden WO. Measurement and Structure of Kelley's Covariance Theory Journal of Consumer Research. 13: 290-296. DOI: 10.1086/209069  0.328
1985 Moore EM, Bearden WO, Teel JE. Use of Labeling and Assertions of Dependency in Appeals for Consumer Support Journal of Consumer Research. 12: 90-96. DOI: 10.1086/209038  0.321
1985 Oliver RL, Bearden WO. Crossover effects in the theory of reasoned action: A moderating influence attempt. Journal of Consumer Research. 12: 324-340. DOI: 10.1086/208519  0.309
1985 Oliver RL, Bearden WO. Disconfirmation processes and consumer evaluations in product usage Journal of Business Research. 13: 235-246. DOI: 10.1016/0148-2963(85)90029-3  0.355
1983 Bearden WO, Teel JE. Selected Determinants of Consumer Satisfaction and Complaint Reports Journal of Marketing Research. 20: 21-28. DOI: 10.2307/3151408  0.347
1983 Bearden WO, Mason JB. Empirical Evidence on Marketplace Alienation Journal of Macromarketing. 3: 6-20. DOI: 10.1177/027614678300300203  0.427
1983 Bearden WO. Profiling Consumers Who Register Complaints Against Auto Repair Services Journal of Consumer Affairs. 17: 315-335. DOI: 10.1111/J.1745-6606.1983.Tb00306.X  0.404
1982 Bearden WO, Shimp TA. The Use of Extrinsic Cues to Facilitate Product Adoption Journal of Marketing Research. 19: 229-239. DOI: 10.1177/002224378201900207  0.373
1982 Shimp TA, Bearden WO. Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions Journal of Consumer Research. 9: 38-46. DOI: 10.1086/208894  0.383
1981 Mason JB, Bearden WO. A Comparative Analysis Of Elderly Perceptions Of The Consumer Movement Journal of Consumer Studies and Home Economics. 5: 187-198. DOI: 10.1111/J.1470-6431.1981.Tb00397.X  0.359
1981 Bearden WO, Crockett M. Self-monitoring, norms, and attitudes as influences on consumer complaining Journal of Business Research. 9: 255-266. DOI: 10.1016/0148-2963(81)90020-5  0.335
1981 Bearden WO. Research in marketing: Vol. II, Jagdish N. Sheth, ed., JAI Press, Inc., Greenwich, Connecticut, 1979, 357 pages. Hardcover: $32.50 Journal of Business Research. 9: 237-239. DOI: 10.1016/0148-2963(81)90007-2  0.374
1980 Mason JB, Bearden WO. Generic Drugs: Consumer, Pharmacist and Physician Perceptions of the Issues Journal of Consumer Affairs. 14: 193-206. DOI: 10.1111/J.1745-6606.1980.Tb00662.X  0.362
1980 Teel JE, Williams RH, Bearden WO. Correlates of Consumer Susceptibility to Coupons in New Grocery Product Introductions Journal of Advertising. 9: 31-46. DOI: 10.1080/00913367.1980.10673328  0.398
1979 Bearden WO, Woodside AG, Jones JJ. Beliefs and anticipated situations influencing intentions to use drugs. Perceptual and Motor Skills. 48: 743-51. PMID 482024 DOI: 10.2466/Pms.1979.48.3.743  0.344
1979 Mason JB, Bearden WO. Satisfaction/Dissatisfaction with Food Shopping Among Elderly Consumers Journal of Consumer Affairs. 13: 359-369. DOI: 10.1111/J.1745-6606.1979.Tb00151.X  0.331
1979 Bearden WO, Teel JE, Wright RR. Family Income Effects on Measurement of Children's Attitudes Toward Television Commercials Journal of Consumer Research. 6: 308-311. DOI: 10.1086/208772  0.366
1979 Bearden WO, Teel JE, Durand RM, Williams RH. Consumer Magazines—An Efficient Medium for Reaching Organizational Buyers Journal of Advertising. 8: 8-16. DOI: 10.1080/00913367.1979.10717970  0.354
1979 Durand RM, Bearden WO, Teel JE. Variations in consumer perceptions of media credibility across information categories Journal of Applied Communication Research. 7: 9-13. DOI: 10.1080/00909887909365186  0.33
1979 Bearden WO, Mason JB. Physician and pharmacist perceptions of generic drugs Industrial Marketing Management. 8: 63-68. DOI: 10.1016/0019-8501(79)90020-8  0.317
1978 Durand RM, Bearden WO, Ashworth GE, Gustafson AW. Attitudinal and Normative Beliefs Underlying Individual Perceptions of Juror Service. The Journal of Social Psychology. 106: 207-213. PMID 28135541 DOI: 10.1080/00224545.1978.9924172  0.3
1978 Bearden WO, Durand RM, Mason JB, Tell JE. Dimensions Of Consumer Satisfaction/Dissatisfaction With Services: The Case Of Electric Utilities: Journal of the Academy of Marketing Science. 6: 278-290. DOI: 10.1007/Bf02732312  0.404
1977 Durand RM, Davis DL, Bearden WO. Dogmatism as a mediating influence on the perception of risk in consumer choice decisions. The Journal of Psychology. 95: 131-138. PMID 839472 DOI: 10.1080/00223980.1977.9915869  0.373
1977 Bearden WO, Woodside AG. The Effect of Attitudes and Previous Behavior on Consumer Choice Journal of Social Psychology. 103: 129-137. DOI: 10.1080/00224545.1977.9713302  0.328
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