Year |
Citation |
Score |
2020 |
Pohlmann A, Chen Q. Better than sex: further development and validation of the consumption gender scale Journal of Consumer Marketing. 37: 329-340. DOI: 10.1108/Jcm-05-2019-3214 |
0.553 |
|
2020 |
Chen Q, He Y, Hu M, Kim J(. Navigating Relationship Norms: An Exploration of How Content Strategies Improve Brand Valuation over Time Journal of Advertising. 1-18. DOI: 10.1080/00913367.2020.1781002 |
0.357 |
|
2020 |
He Y, You Y, Chen Q. Our conditional love for the underdog: The effect of brand positioning and the lay theory of achievement on WOM Journal of Business Research. 118: 210-222. DOI: 10.1016/J.Jbusres.2020.06.007 |
0.335 |
|
2020 |
Hu M, Chen J, Chen Q, He W. It pays off to be authentic: An examination of direct versus indirect brand mentions on social media Journal of Business Research. 117: 19-28. DOI: 10.1016/J.Jbusres.2020.05.032 |
0.345 |
|
2019 |
He Y, Ju I, Chen Q, Alden DL, Zhu H, Xi K. Managing negative word-of-mouth: the interplay between locus of causality and social presence Journal of Services Marketing. 34: 137-148. DOI: 10.1108/Jsm-03-2019-0117 |
0.348 |
|
2017 |
Ju I, He Y, Chen Q, He W, Shen B, Sar S. The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising Journal of Advertising. 46: 473-486. DOI: 10.1080/00913367.2017.1392912 |
0.371 |
|
2017 |
Zhu L, He Y, Chen Q, Hu M. It's the thought that counts: The effects of construal level priming and donation proximity on consumer response to donation framing Journal of Business Research. 76: 44-51. DOI: 10.1016/J.Jbusres.2017.03.007 |
0.434 |
|
2017 |
He Y, Chen Q, Lee RP, Wang Y, Pohlmann A. Consumers' Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment Journal of Interactive Marketing. 38: 1-11. DOI: 10.1016/J.Intmar.2016.11.001 |
0.349 |
|
2016 |
Lee RP, Chen Q, Hartmann NN. Enhancing Stock Market Return with New Product Preannouncements: The Role of Information Quality and Innovativeness Journal of Product Innovation Management. 33: 455-471. DOI: 10.1111/Jpim.12284 |
0.376 |
|
2016 |
He Y, Chen Q, Alden DL. Time will tell: managing post-purchase changes in brand attitude Journal of the Academy of Marketing Science. 44: 791-805. DOI: 10.1007/S11747-015-0444-7 |
0.362 |
|
2016 |
Nariswari AGA, Chen Q. Siding with the underdog: is your customer voting effort a sweet deal for your competitors? Marketing Letters. 27: 701-713. DOI: 10.1007/S11002-015-9372-Z |
0.404 |
|
2016 |
He Y, Chen Q, Tam L, Lee RP. Managing sub-branding affect transfer: the role of consideration set size and brand loyalty Marketing Letters. 27: 103-113. DOI: 10.1007/S11002-014-9317-Y |
0.305 |
|
2015 |
Alden DL, Kelley JB, Youn JB, Chen Q. Understanding consumer motivations to interact on brand websites in the international marketplace: Evidence from the U.S., China, and South Korea Journal of Business Research. DOI: 10.1016/J.Jbusres.2016.04.108 |
0.404 |
|
2012 |
He Y, Chen Q, Alden DL. Consumption in the public eye: The influence of social presence on service experience Journal of Business Research. 65: 302-310. DOI: 10.1016/J.Jbusres.2011.03.014 |
0.33 |
|
2012 |
He Y, Chen Q, Alden DL. Social presence and service satisfaction: The moderating role of cultural value‐orientation Journal of Consumer Behaviour. 11: 170-176. DOI: 10.1002/Cb.381 |
0.331 |
|
2011 |
Lee RP, Naylor G, Chen Q. Linking customer resources to firm success: The role of marketing program implementation Journal of Business Research. 64: 394-400. DOI: 10.1016/J.Jbusres.2010.10.004 |
0.372 |
|
2010 |
Melancon JP, Griffith DA, Noble SM, Chen Q. Synergistic effects of operant knowledge resources Journal of Services Marketing. 24: 400-411. DOI: 10.1108/08876041011060693 |
0.366 |
|
2010 |
Alden DL, He Y, Chen Q. Service recommendations and customer evaluations in the international marketplace: Cultural and situational contingencies Journal of Business Research. 63: 38-44. DOI: 10.1016/J.Jbusres.2009.01.009 |
0.348 |
|
2009 |
Lee RP, Chen Q, Lu X. In Search of Platforms to Increase Market Responsiveness: Evidence from Foreign Subsidiaries Journal of International Marketing. 17: 59-73. DOI: 10.1509/Jimk.17.2.59 |
0.382 |
|
2009 |
Alden DL, Chen Q. The Role of Negative Emotions on Adolescent Evaluation of Clinical Reproductive Healthcare Services Journal of Applied Social Psychology. 39: 2023-2044. DOI: 10.1111/J.1559-1816.2009.00514.X |
0.312 |
|
2009 |
Lee RP, Chen Q. The Immediate Impact of New Product Introductions on Stock Price: The Role of Firm Resources and Size* Journal of Product Innovation Management. 26: 97-107. DOI: 10.1111/J.1540-5885.2009.00337.X |
0.357 |
|
2008 |
Lee RP, Chen Q, Kim D, Johnson JL. Knowledge Transfer Between Multinational Corporations' Headquarters and Their Subsidiaries: Influences on and Implications for New Product Outcomes Journal of International Marketing. 16: 1-31. DOI: 10.1509/Jimk.16.2.1 |
0.341 |
|
2008 |
Chen Q, Rodgers S, He Y. A critical review of the E-satisfaction literature American Behavioral Scientist. 52: 38-59. DOI: 10.1177/0002764208321340 |
0.305 |
|
2007 |
Chen H, Chen Q, Kazman R. The Affective and Cognitive Impacts of Perceived Touch on Online Customers' Intention to Return in the Web-based eCRM Environment Journal of Electronic Commerce in Organizations. 5: 69-91. DOI: 10.4018/Jeco.2007010104 |
0.376 |
|
2007 |
Shen F, Chen Q. Contextual Priming and Applicability: Implications for Ad Attitude and Brand Evaluations Journal of Advertising. 36: 69-80. DOI: 10.2753/Joa0091-3367360105 |
0.327 |
|
2007 |
Chen Q, Chen H, Kazman R. Investigating antecedents of technology acceptance of initial eCRM users beyond generation X and the role of self-construal Electronic Commerce Research. 7: 315-339. DOI: 10.1007/S10660-007-9009-2 |
0.398 |
|
2006 |
Chen Q, Rodgers S. Development of an Instrument to Measure Web Site Personality Journal of Interactive Advertising. 7: 4-46. DOI: 10.1080/15252019.2006.10722124 |
0.312 |
|
2006 |
Griffith DA, Noble SM, Chen Q. The performance implications of entrepreneurial proclivity: A dynamic capabilties approach Journal of Retailing. 82: 51-62. DOI: 10.1016/J.Jretai.2005.11.007 |
0.376 |
|
2005 |
Chen Q, Griffith DA, Shen F. The Effects of Interactivity on Cross-Channel Communication Effectiveness Journal of Interactive Advertising. 5: 19-28. DOI: 10.1080/15252019.2005.10722098 |
0.357 |
|
2004 |
Griffith DA, Chen Q. The Influence Of Virtual Direct Experience (Vde) On On-Line Ad Message Effectiveness Journal of Advertising. 33: 55-68. DOI: 10.1080/00913367.2004.10639153 |
0.31 |
|
2004 |
Chen Q, Chen H. Exploring the success factors of eCRM strategies in practice The Journal of Database Marketing & Customer Strategy Management. 11: 333-343. DOI: 10.1057/Palgrave.Dbm.3240232 |
0.348 |
|
2002 |
Rodgers S, Chen Q. Post-Adoption Attitudes To Advertising On The Internet Journal of Advertising Research. 42: 95-104. DOI: 10.2501/Jar-42-5-95-104 |
0.43 |
|
1998 |
Chen Q, Wells WD. The wisdom of two sages: Sun tzu and confucius on marketing strategy Asian Journal of Communication. 8: 168-193. DOI: 10.1080/01292989809364768 |
0.344 |
|
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