Dana L. Alden - Publications

Affiliations: 
University of Hawai'i at Manoa, Honolulu, HI 
Area:
Asia History

29 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2016 Kelley JB, Alden DL. Online brand community: through the eyes of Self-Determination Theory Internet Research. 26: 790-808. DOI: 10.1108/Intr-01-2015-0017  0.402
2016 He Y, Chen Q, Alden DL. Time will tell: managing post-purchase changes in brand attitude Journal of the Academy of Marketing Science. 44: 791-805. DOI: 10.1007/S11747-015-0444-7  0.341
2015 Alden DL, Kelley JB, Youn JB, Chen Q. Understanding consumer motivations to interact on brand websites in the international marketplace: Evidence from the U.S., China, and South Korea Journal of Business Research. DOI: 10.1016/J.Jbusres.2016.04.108  0.372
2014 Alden DL, Friend J, Schapira M, Stiggelbout A. Cultural targeting and tailoring of shared decision making technology: a theoretical framework for improving the effectiveness of patient decision aids in culturally diverse groups. Social Science & Medicine (1982). 105: 1-8. PMID 24606791 DOI: 10.1016/J.Socscimed.2014.01.002  0.307
2013 Alden DL, Kelley JB, Riefler P, Lee JA, Soutar GN. The effect of global company animosity on global brand attitudes in emerging and developed markets: Does perceived value matter? Journal of International Marketing. 21: 17-38. DOI: 10.1509/Jim.12.0086  0.392
2012 He Y, Chen Q, Alden DL. Social presence and service satisfaction: The moderating role of cultural value‐orientation Journal of Consumer Behaviour. 11: 170-176. DOI: 10.1002/Cb.381  0.357
2010 Alden DL, He Y, Chen Q. Service recommendations and customer evaluations in the international marketplace: Cultural and situational contingencies Journal of Business Research. 63: 38-44. DOI: 10.1016/J.Jbusres.2009.01.009  0.33
2008 He Y, Merz MA, Alden DL. Diffusion of Measurement Invariance Assessment in Cross-National Empirical Marketing Research: Perspectives from the Literature and a Survey of Researchers Journal of International Marketing. 16: 64-83. DOI: 10.1509/Jimk.16.2.64  0.625
2008 Merz MA, He Y, Alden DL. A categorization approach to analyzing the global consumer culture debate International Marketing Review. 25: 166-182. DOI: 10.1108/02651330810866263  0.64
2007 Polyorat K, Alden DL, Kim ES. Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement Psychology & Marketing. 24: 539-554. DOI: 10.1002/Mar.20172  0.575
2006 Alden DL, Tice A, Berthiaume JT. Antibiotics and upper respiratory infections: the impact of Asian and Pacific Island ethnicity on knowledge, perceived need, and use. Ethnicity & Disease. 16: 268-74. PMID 16599382 DOI: 10.13016/Obxb-Mdmz  0.332
2006 Alden DL, Steenkamp JEM, Batra R. Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences International Journal of Research in Marketing. 23: 227-239. DOI: 10.1016/J.Ijresmar.2006.01.010  0.392
2005 Polyorat K, Alden DL. Self-Construal And Need-For-Cognition Effects On Brand Attitudes And Purchase Intentions In Response To Comparative Advertising In Thailand And The United States Journal of Advertising. 34: 37-48. DOI: 10.1080/00913367.2005.10639179  0.582
2003 Steenkamp JEM, Batra R, Alden DL. How Perceived Brand Globalness Creates Brand Value Journal of International Business Studies. 34: 53-65. DOI: 10.1057/Palgrave.Jibs.8400002  0.357
2000 Alden DL, Cheung AHS. Organ donation and culture: a comparison of Asian American and European American beliefs, attitudes, and behaviors. Journal of Applied Social Psychology. 30: 293-314. PMID 14628851 DOI: 10.1111/J.1559-1816.2000.Tb02317.X  0.309
2000 Batra R, Ramaswamy V, Alden DL, Steenkamp JEM, Ramachander S. Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries Journal of Consumer Psychology. 9: 83-95. DOI: 10.1207/S15327663Jcp0902_3  0.413
2000 Alden DL, Mukherjee A, Hoyer WD. The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising Journal of Advertising. 29: 1-15. DOI: 10.1080/00913367.2000.10673605  0.452
1999 Huff LC, Alden DL, Tietje BC. Managing the Sales Promotion Mix Journal of Promotion Management. 5: 77-89. DOI: 10.1300/J057V05N01_06  0.306
1999 Alden DL, Steenkamp JEM, Batra R. Brand Positioning Through Advertising in Asia, North America, and Europe : The Role of Global Consumer Culture Journal of Marketing. 63: 75-87. DOI: 10.1177/002224299906300106  0.344
1998 Alden DL, Tîetje BC. Social Marketing and Consumer Sales Promotion: A Test of Emerging Theory on Promotion Effectiveness for “Maintenance Stage” Consumers: Social Marketing Quarterly. 4: 83-92. DOI: 10.1080/15245004.1998.9961026  0.306
1995 Alden DL, Crowley AE. Improving the effectiveness of condom advertising: a research note. Health Marketing Quarterly. 12: 25-38. PMID 10143887 DOI: 10.1300/J026V12N04_04  0.348
1995 Alden DL, Hoyer WD, Lee C, Wechasara G. The use of humor in asian and western television advertising: A four country comparison Journal of Asia-Pacific Business. 1: 3-24. DOI: 10.1300/J098V01N02_02  0.35
1994 Alden DL, Stayman DM, Hoyer WD. Evaluation Strategies of American and Thai Consumers Psychology & Marketing. 11: 145-161. DOI: 10.1002/Mar.4220110205  0.389
1993 Alden DL, Hoyer WD, Lee C. Identifying Global and Culture- Specific Dimensions of Humor in Advertising: A Multinational Analysis Journal of Marketing. 57: 64-75. DOI: 10.2307/1252027  0.384
1993 Alden DL, Hoyer WD. An examination of cognitive factors related to humorousness in television advertising Journal of Advertising. 22: 29-37. DOI: 10.1080/00913367.1993.10673401  0.45
1992 Yang YS, Leone RP, Alden DL. A Market Expansion Ability Approach to Identify Potential Exporters Journal of Marketing. 56: 84-96. DOI: 10.1177/002224299205600108  0.311
1992 Stayman DM, Alden DL, Smith KH. Some Effects of Schematic Processing on Consumer Expectations and Disconfirmation Judgments Journal of Consumer Research. 19: 240-255. DOI: 10.1086/209299  0.365
1989 Gillespie K, Alden D. Consumer Product Export Opportunities to Liberalizing LDCs: A Life-Cycle Approach Journal of International Business Studies. 20: 93-112. DOI: 10.1057/Palgrave.Jibs.8490353  0.344
1988 Green RT, Alden DL. Functional equivalence in cross‐cultural consumer behavior: Gift giving in Japan and the United States Psychology & Marketing. 5: 155-168. DOI: 10.1002/Mar.4220050205  0.333
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