Peter S. Fader

Affiliations: 
University of Pennsylvania, Philadelphia, PA, United States 
Area:
Marketing Business Administration, Statistics
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"Peter Fader"

Children

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Wendy W. Moe grad student 2000 Penn
Young-Hoon Park grad student 2002 Penn
Michael Braun grad student 2006 Penn
George A. Knox grad student 2006 Penn
David A. Schweidel grad student 2006 Penn
Vibhanshu Abhishek grad student 2012 Penn
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Publications

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Winer RS, Fader PS. (2016) Objective vs. online ratings: Are low correlations unexpected and does it matter? A commentary on de Langhe, Fernbach, and Lichtenstein Journal of Consumer Research. 42: 846-849
Jerath K, Fader PS, Hardie BGS. (2016) Customer-base analysis using repeated cross-sectional summary (RCSS) data European Journal of Operational Research. 249: 340-350
Fader PS, Hardie BGS. (2015) Simple probability models for computing CLV and CE Handbook of Research On Customer Equity in Marketing. 77-100
Stourm V, Bradlow ET, Fader PS. (2015) Stockpiling points in linear loyalty programs Journal of Marketing Research. 52: 253-267
Abhishek V, Hosanagar K, Fader PS. (2015) Aggregation bias in sponsored search data: The curse and the cure Marketing Science. 34: 59-77
Fader PS, Bronnenberg BJ, Iyer G, et al. (2014) Report of the marketing science editorial review committee Marketing Science. 33: 159-162
Schwartz EM, Bradlow ET, Fader PS. (2014) Model selection using database characteristics: Developing a classification tree for longitudinal incidence data Marketing Science. 33: 188-205
Feit EM, Wang P, Bradlow ET, et al. (2013) Fusing aggregate and disaggregate data with an application to multiplatform media consumption Journal of Marketing Research. 50: 348-364
Fader PS, Winer RS. (2012) Introduction to the special issue on the emergence and impact of user-generated content Marketing Science. 31: 369-371
Abhishek V, Hosanagar K, Fader PS. (2012) On aggregation bias in sponsored search data: Existence andimplications Proceedings of the Acm Conference On Electronic Commerce. 1
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